How might generative artificial intelligence (AI) and automation be undertaken to produce social good? In an increasingly automated digital media world, user agency is challenged through the loss of interaction functionality on the platforms, technologies and interfaces of everyday digital media use. Instead, algorithmically designed decision making processes function for users to assist them in making sense of these environments as a means of assisting them to seek out content that is relevant, of interest and entertaining. However, if the last five years are anything to go by, these sorts of recommendations, particularly across social media, have caused anything but social cohesion and unity amongst users, and have instead spread misinformation, vitriol and hurtful media. Would our society be different had we designed systems that focused on, while still entertaining, content that places the wellbeing of humans at the forefront over content that is, for the most part, popular?
This presentation uses the lens of digital intermediation to explore how civic algorithms might be designed and implemented in digital spaces to improve social cohesion. By unpacking the technologies, institutions and automation surrounding the cultural production practices of digital intermediation, it becomes clearer how these leavers can be adjusted to nudge and encourage platforms, users and content creators to engage in improved civic processes. As a digital intermediation challenge, creating and working with civic algorithms presents as a potentially useful approach towards improving the cornerstone of our democracies by ensuring citizens have access to accurate information, are engaging in the discussions that are important and relevant to them, and are operating within digital environments that value social good alongside commercial gains.
Digital Intermediation: Automating our Media DIversity through Unseen Infrast...University of Sydney
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Big Data for the Social Sciences - David De Roure - Jisc Digital Festival 2014Jisc
The analysis of government data, data held by business, the web, social science survey data will support new research directions and findings. Big Data is one of David Willetts’ 8 great technologies, and in order to secure the UK’s competitive advantage new investments have been made by the Economic Social Science Research Council ( ESRC) in Big Data, for example the Business Datasafe and Understanding Populations investments. In this session the benefits of the use of Big Data in social science , and the ESRCs Big Data strategy will be explained by Professor David De Roure.of the Oxford e-Research Centre and advisor to the ESRC.
Digital Intermediation: Automating our Media DIversity through Unseen Infrast...University of Sydney
Public lecture delivered to the Monash Culture, Media, Economy Focus Program: https://www.monash.edu/arts/media-film-journalism/news-and-events/events/events/digital-intermediation-automating-our-media-diversity
Big Data for the Social Sciences - David De Roure - Jisc Digital Festival 2014Jisc
The analysis of government data, data held by business, the web, social science survey data will support new research directions and findings. Big Data is one of David Willetts’ 8 great technologies, and in order to secure the UK’s competitive advantage new investments have been made by the Economic Social Science Research Council ( ESRC) in Big Data, for example the Business Datasafe and Understanding Populations investments. In this session the benefits of the use of Big Data in social science , and the ESRCs Big Data strategy will be explained by Professor David De Roure.of the Oxford e-Research Centre and advisor to the ESRC.
This report coordinated by Nesta and commissioned by the European Commission, DG CONNECT is the first systematic network analysis of the emerging digital social innovation (DSI) ecosystem in Europe.
The growing interaction between technologies and the society led to the development of the concept of digital society. At no other time in human history have people’s interactions and behaviors been so extensively recorded and remembered in perpetuity.Digital society is characterized by information flowing through global networks at unprecedented speeds. It represents a fundamentally new situation for people and social institutions. This paper provides an introduction to on digital society, including its meaning, applications, benefits, and challenges. Matthew N. O. Sadiku | Uwakwe C. Chukwu | Abayomi Ajayi-Majebi | Sarhan M. Musa "Digital Society: An Overview" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-6 , October 2022, URL: https://www.ijtsrd.com/papers/ijtsrd51871.pdf Paper URL: https://www.ijtsrd.com/computer-science/other/51871/digital-society-an-overview/matthew-n-o-sadiku
Spatial Data Infrastructure (SDI), communities and social media are three different terms. What do they have in common? At first all these terms are very modern and trendy
now. They are very often used not only in technical publications but these words and collocations are also used by the public. It is possible to say that primarily social media could
be described as buzzword (fashion word and vogue word).
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Killer application domains: Open Government & Age-friendly cities
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Co-creation methodologies: Service Design and Design for Thinking
Internet of Things and Web of Things
Web of Data: Linked Data, Crowdsourcing & Big Data
Persuasive technologies and Behaviour Change
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European projects on enabling Smarter Environments: WeLive, City4Age, GreenSoul
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‘I don’t want to live their lives!’ The dynamics of Vietnamese digital mediaUniversity of Sydney
Vietnam demonstrates advanced levels of digital media use. Online content creators have adapted to thrive within a media ecology against non-authentic media by evolving towards experience translators. Through interviews with Vietnamese creative industry experts, online content creators and young users, this article articulates how Vietnamese digital media is similar to outside models but has its own distinctiveness, rewarding its users by providing a generally positive space for online communication. Through a de-Westernised lens, it is possible to observe Vietnamese digital media is broadly progressive, inclusive, and at an arms-length from hate speech, misinformation and vitriol content. Vietnam’s focus on positivity and support for communities over individuals has provided a burgeoning digital media market for a variety of industries. Vietnamese digital media demonstrates a pushback against commercially oriented individuals that use their platformed affordances for capital gain, in preference for content from what can be described as online experience intermediators.
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Civic Algorithms: A digital intermediation challenge
1. Page 1
The University of Sydney
Civic Algorithms
A Digital Intermediation
Challenge
Dr Jonathon Hutchinson
Chair of Discipline, Media &
Communication
University of Sydney
2. The University of Sydney
I would like to acknowledge the Ngunnawal
people as the Traditional Custodians of the
land upon which the University of Canberra’s
main campus sits. I pay respect to all Elders
past and present.
5. The University of Sydney
Vince Neilstein
‘Earache’s Metalizer app automatically generates custom metal playlists that
draw from all the metal available on Spotify, not just Earache releases. Users
can adjust four sliders — “Metal,” “Death,” “Thrash” and “Grind,” —
depending on how much of each sub-genre they want in their playlist, and
then a fifth slider determining the number of tracks in the playlist. Press the
“Metalize” button and a playlist materializes before your very eyes.’
7. Page 7
The University of Sydney
How might generative artificial intelligence (AI) and automation be
undertaken to produce social good?
Algorithmically designed decision making processes function for users to
assist them in making sense of these environments as a means of
assisting them to seek out content that is relevant, of interest and
entertaining.
Recommendations, particularly across social media, have caused
anything but social cohesion and unity amongst users, and have instead
spread misinformation, vitriol and hurtful media.
Would our society be different had we designed systems that focused on,
the wellbeing of humans instead of content that is, for the most part,
popular?
How can algorithms contribute to civic good/is any of this new?
Today…
9. Page 9
The University of Sydney
Digital Intermediation - Unseen infrastructures
– YouTube - 450 hours of content/minute
– Twitter - 500 million Tweets/day
– WeChat - 1.09 billion monthly users
– TikTok – Arguably the most successful?
– Digital Intermediation is a process:
platforms >
regulation >
commercial imperatives >
content creators >
automated calculations
10. The University of Sydney
Digital intermediation - Unseen infrastructures
11. Page 11
The University of Sydney
Digital intermediation - Technologies
– Platforms, personal tracking
devices, drones, sensors, smart
devices
– Interoperability: ‘interoperability
is needed to support seamless
and heterogeneous
communications in the IoT
[Internet of Things]. Achieving
interoperability is vital for
interconnecting multiple things
together across different
communication networks’
(Elkhodr, 2016, 86)
– Interfaces, databases
12. Page 12
The University of Sydney
Digital intermediation - Agencies
– Between online content producers and
platforms
– Multichannel Networks (MCNs)
– SME: ‘built upon the technological,
networking, and commercial affordances of
multiple, rapidly scaling, near-frictionless,
global social media platforms—for example,
YouTube, Facebook, SnapChat, and Twitch’
(Cunningham, and Craig, 2016)
– Genuine user engagement
– A visibility strategy - to move talent from small
(micro) audiences towards larger fan bases
– Microplatformization (Hutchinson, 2019)
13. Page 13
The University of Sydney
Digital Intermediation -
Automation
Intelligent technologies (Thomas, 2018),
bias/surveillance (Andrejevic, 2019), media
literacy (Valtonen et al., 2019)
Machine learning, algorithms,
recommendation systems
Sense-making mechanism (Wilson, 2017;
Gillespie, 2016)
Political power (Bucher, 2018), bias (Noble,
2018), black-boxes (Pasquale, 2015),
homogeneity (Whittaker et al., 2018)
15. Page 15
The University of Sydney
Content visibility - For cultural production
– Cultural intermediation enables the transfer of
value of media texts from one group of
stakeholders to another (Bourdieu, 1984;
Smith Maguire & Matthews, 2010;
Hutchinson, 2017);
– This value transfer now occurs across digital
media devices and processes, often without
the input of the user, limiting our capacity for
media diversity;
– Limited media diversity impacts our broader
understanding of society;
– Our contemporary media ecology is multi-
staged, multi-faceted content production
process;
– The combination of agents operating in this
space is the basis for digital intermediation.
16. Page 16
The University of Sydney
Media Diversity - Digital Ability
– We simply do not understand the
vastly varying digital ability of users
– Australian Digital Inclusion Index
(ADII): Digital Ability
– ‘understood through the attitudes,
skills and activities of individuals, and
serve as important measures that
either include or exclude users within a
digital society’ (Thomas et al., 2018)
– Public service media is well positioned
to build digital ability and guide citizens
through the digital intermediation
ecology
18. Page 18
The University of Sydney
Generative AI
Our pressing issue now is the rapid uptake of
generative AI within this same platformed
communication space. Social media has facilitated
global catastrophes by amplifying hurtful or
misleading content through those mechanisms that
perceive it to be valuable. The scale and pace at
which social media amplification occurred was
enormous compared with broadcast media. Now,
we are facing a similar moment where the
capacity of generative AI compared with social
media can either be an amazing tool or a
catastrophic disaster.
19. Page 19
The University of Sydney
Generative AI
Generative AI, a subfield of artificial intelligence,
demonstrates what machines can create
autonomously in the field of natural language
processing, where models like OpenAI's GPT-3.5
have capabilities in generating coherent and
contextually relevant text. These models
undertake tasks such as language translation,
text completion, and creative writing, with
generative AI also extending its presence
beyond text and into visual arts. AI models like
StyleGAN and DALL-E have the ability to generate
highly realistic images. These advancements have
not only impacted the realms of academia and
research but have also found practical applications
in industries such as entertainment, design, and
marketing.
20. Page 20
The University of Sydney
Wild West (again) in Media Technology
“You consent to Zoom’s access, use,
collection, creation, modification,
distribution, processing, sharing,
maintenance, and storage of Service
Generated Data for any purpose, to the
extent and in the manner permitted under
applicable Law, including for the purpose
of product and service development,
marketing, analytics, quality assurance,
machine learning or artificial intelligence
(including for the purposes of training
and tuning of algorithms and models),
training, testing, improvement of the
Services, Software, or Zoom’s other
products, services, and software, or any
combination thereof, and as otherwise
provided in this Agreement.”
Zoom, Terms of Service, Section 10.2
21. Page 21
The University of Sydney
–Intelligent
Newsbots?
–AI in
conversational
journalism
22. Page 22
The University of Sydney
A walkthrough… (Light et al., 2018)
– 16 Newsbots
– Most interesting included
Artifact, ABC Newsbot,
The NewsRoom, and
Charlie
– Blend of aggregation,
editorial and automation
– Conversational? Sort
of…
23. Page 23
The University of Sydney
There remains a gap in ‘conversational’
journalism
• It was useful to work with Charlie
to understand the hot topics of
the day
• Charlie had some conversation,
but certainly lacks a clear syntax
with its users
• There is no real development
from 2018 (that I can discern from
outside)
• There was a consistent ‘less is
more’ across all models
• However, conversational
journalism should be a key focus
for developers and news editors
as it does provide ways to reach
new audiences, but more
importantly to contextualise and
translate key information.
24. Page 24
The University of Sydney
– Lack of transparency
– Built on models that are ‘black boxed’
– Ethic and moral rights are current focus
– New business models
– ‘Tech Bros’ securing their patch
– These problems are broadly the same across most
media technologies of now – (internet/social
media/platformization)
– Policy design rarely keeps step with technology
advances
Generative AI (problems?)
27. Page 27
The University of Sydney
– We have learnt the problems from the internet, Web 2.0,
social media, and platformisation. How is generative AI
any different?
– Moral rights are the start, but it is much more deeper than
this (policy and regulation that understands
technology)
– Digital intermediation sits at the heart of this dilemma
– Answers may be present in not only greater transparency,
but increased user agency in these spaces
– Increased user agency is critical for civic algorithms and
its development
– This work may also be at the heart of cultural
institutions
Conclusions
28. The University of Sydney
Public service media have charters that oblige them to educate, inform, and sustain
social cohesion, and an ongoing challenge for public service media is interpreting their
mission in the light of contemporary societal and technological context. The
performance metrics by which these organisations measure the success of their
algorithmic recommendations will reflect these particular goals, name profitability,
loyalty, trust, or social cohesion
Bodó, B., Helberger, N., Eskens, S., & Möller, J. (2019, p.218).
29. The University of Sydney
ProfitabilityLoyalty Trust
Social
Cohesion
IT!!!!!!
• Transparency
• User Agency
• Consistent impact asses
30. The University of Sydney
Dr Jonathon Hutchinson
jonathon.hutchinson@sydney.edu.au
@dhutchman
Thank You