This document discusses how to track marketing campaign results in PerfectMIND by entering campaigns, leads, and using reports. It recommends entering details for each campaign and lead, including how the lead heard about your business. Reports can then track which campaigns generated the most leads and how leads contacted you. Integrating a web form allows leads entered online to automatically sync to PerfectMIND. Logging follow-up calls for each lead allows continued tracking of marketing results.