Estudo desenvolvido pela Awareness falando sobre ROmI (Retorno de investimento de Mídias Sociais) e ROMO (Retorno de objetivos de Marketing Social). Com Funil Social, Social CRM e outras métricas e estratégias interessantes para quem quer começar um trabalho de performance em mídias sociais.
Measuring Social Media for Lead GenerationHootsuite
How do we calculate the ROI of social media to understand how it affects the bottom line? Many companies are trying to track sales from social media and find it is not as easy as it looks. And as social marketing budgets increase so too does the need for accountability, putting greater emphases on accurate measurement. Increased budgets indicate that executives recognize there is value in social media, but this faith in social needs to be substantiated by real numbers.
Evolution Not Revolution: The Social Intelligence Maturity ModelTodd Todd
http://synthesio.com/corporate/en/resources/#guides | Intelligence on social media interaction is constantly evolving. In the increasingly interconnected world we live in today, the need for a model to encompass this topic has become very relevant for businesses and organizations. Synthesio answers this with the social intelligence maturity model.
Social media marketing - Ugrow Marketing SEOugrowm
One thing that makes a difference in social media marketing is technique. In some ways, this type of marketing might be called “Confrontational Marketing Light.” The essence of social media is to produce communication that’s sharp and lightly confrontational. Social media marketers know their promotional and sales pitches can’t leave room for doubt about the identity of the products, goods or the business name.
Measuring Social Media for Lead GenerationHootsuite
How do we calculate the ROI of social media to understand how it affects the bottom line? Many companies are trying to track sales from social media and find it is not as easy as it looks. And as social marketing budgets increase so too does the need for accountability, putting greater emphases on accurate measurement. Increased budgets indicate that executives recognize there is value in social media, but this faith in social needs to be substantiated by real numbers.
Evolution Not Revolution: The Social Intelligence Maturity ModelTodd Todd
http://synthesio.com/corporate/en/resources/#guides | Intelligence on social media interaction is constantly evolving. In the increasingly interconnected world we live in today, the need for a model to encompass this topic has become very relevant for businesses and organizations. Synthesio answers this with the social intelligence maturity model.
Social media marketing - Ugrow Marketing SEOugrowm
One thing that makes a difference in social media marketing is technique. In some ways, this type of marketing might be called “Confrontational Marketing Light.” The essence of social media is to produce communication that’s sharp and lightly confrontational. Social media marketers know their promotional and sales pitches can’t leave room for doubt about the identity of the products, goods or the business name.
Pull Marketing and Social Media Methods - How to Find Buyers and Get Them to ...Fusion Marketing Partners
Leverage pull marketing and social media tactics to grow brand awareness and qualified leads. This presentation covers includes:
(1) how to grow awareness quickly
(2) pull marketing vs. push marketing - when you should use each strategy
(3) how to increase your circle of marketing influence
(4) how to use social media methods to find buyers and get them to come to you.
Role Of Social Media In Contemporary MarketingIsman Tanuri
A literature review on how social media can affect or assist in contemporary marketing. Written and submitted for my BA (Hons) Marketing Management program's final project.
Appreciate your reviews and comments.
Update 10/12: Received a Distinction grade for overall Final Year Project, including this component.
How fluent are you in paid media? The vocabulary that was once exclusive to the advertising industry has become required learning for today's top PR professionals. This quick guide defines key paid media terms and explains why they matter to all communicators.
Social Media Inside The Brand: DuPont Case Study
Learn first-hand about the internal battles, struggles and success you can expect in the Wild West world of Social Media. Hear about the legal aspects of Social Media, how to develop a proper Social Media Marketing policy, and how to sell a "word of mouth" project internally.
* Gary Spangler, eMarketing, DuPont
Delivering on the Promise: Five Ways to Drive Brand Effectiveness with Social...NM Incite
Building successful brands hinges on applying social media insights at every stage of the brand lifecycle. This white paper outlines 5 ways to effectively employ social media to drive positive brand equity and ultimately refine your strategy to create deeper, emotional engagement with your consumers.
Here are four clear paths for winning over—and retaining—customers in the digital era. For more from s+b, see: http://www.strategy-business.com/marketing_media_sales.
Most brands seek the same thing—profitable growth. In order to
grow profitably, the brand has two marketing jobs. One job is to grow and protect a franchise of consumers who appreciate the brand’s relevance. The second job is to optimize the efficiency and scale of the tactics that generate revenue. This paper explains how to build, execute and measure the two strategies so that they complement each other to drive maximum long term growth.
Pull Marketing and Social Media Methods - How to Find Buyers and Get Them to ...Fusion Marketing Partners
Leverage pull marketing and social media tactics to grow brand awareness and qualified leads. This presentation covers includes:
(1) how to grow awareness quickly
(2) pull marketing vs. push marketing - when you should use each strategy
(3) how to increase your circle of marketing influence
(4) how to use social media methods to find buyers and get them to come to you.
Role Of Social Media In Contemporary MarketingIsman Tanuri
A literature review on how social media can affect or assist in contemporary marketing. Written and submitted for my BA (Hons) Marketing Management program's final project.
Appreciate your reviews and comments.
Update 10/12: Received a Distinction grade for overall Final Year Project, including this component.
How fluent are you in paid media? The vocabulary that was once exclusive to the advertising industry has become required learning for today's top PR professionals. This quick guide defines key paid media terms and explains why they matter to all communicators.
Social Media Inside The Brand: DuPont Case Study
Learn first-hand about the internal battles, struggles and success you can expect in the Wild West world of Social Media. Hear about the legal aspects of Social Media, how to develop a proper Social Media Marketing policy, and how to sell a "word of mouth" project internally.
* Gary Spangler, eMarketing, DuPont
Delivering on the Promise: Five Ways to Drive Brand Effectiveness with Social...NM Incite
Building successful brands hinges on applying social media insights at every stage of the brand lifecycle. This white paper outlines 5 ways to effectively employ social media to drive positive brand equity and ultimately refine your strategy to create deeper, emotional engagement with your consumers.
Here are four clear paths for winning over—and retaining—customers in the digital era. For more from s+b, see: http://www.strategy-business.com/marketing_media_sales.
Most brands seek the same thing—profitable growth. In order to
grow profitably, the brand has two marketing jobs. One job is to grow and protect a franchise of consumers who appreciate the brand’s relevance. The second job is to optimize the efficiency and scale of the tactics that generate revenue. This paper explains how to build, execute and measure the two strategies so that they complement each other to drive maximum long term growth.
Measuring Social Media for Brand AwarenessHootsuite
HootSuite and Nichole Kelly present the latest White Paper in our series on measuring social media for ROI.
This one is titled Measuring Social Media for Brand Awareness.
Social Media Marketing is one of the essential ways to grow your brand. Social Media Marketing is very important that it has made so many move form nothing to something gigantic. Why so many business owner still like that strategy.
But don't worry I have gotten it to your door step.
Follow me here and buy more of my book to change your business live
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Useful Social Media Top 10 Articles on Social Media Evolution for 2013Hayley Dunn
The evolutions of social media – This 39 page briefing looks specifically at how your role in social media will change in 2013. They go into detail on how you can analyse the impact of social media, capture data for an improved future business strategy and the power of better social customer service.
If social media best practice is of interest then check out 2013 Corporate Social Media Summit in NYC.
Back for its 4th year now, it is even better and bigger than ever. Develop your social media strategy that elevates you beyond your competition – learn from the very best including Southwest Airlines, Dell and McDonald’s. Plus you will hear from 8 global CMOs from companies such as MasterCard, Sears and Hertz on corporate strategy and where social fits in the marketing pie. Join THE social media event of the year with a corporate audience. Save 20% with SLIDE20
Check it out here http://bit.ly/UAjTsy
An early definition of integrated marketing communications (IMC), A more current definition of integrated marketing communications (IMC), What importance of IMC is growing, The four stages model of integrated marketing communications (IMC)
In today's digital age, Social Media Engagement is the way of life. From status
updates on Facebook to tweeting about your new pair of jeans to connecting
with professionals on LinkedIn – We almost live in a 'One button
economy'. Businesses across the globe are leveraging on the C2C Era,
however one prominent question that almost troubles all is - “I will
invest in Social Media, but how do I calculate ROI?”
this documents sheds the much needed light on gauging Social Media ROI.
B2B Marketing: Assess the Impact of Social Media in a B2B Setting by Julie Be...Julie Bevacqua
A look at the difficulty in creating brand awareness in a B2B setting, and adopting 5 different approaches to assess the impact of social media has in such an environment.
Listen Publish Analyze - Intelligent Guide to Social Media Management PlatformsEvgeny Tsarkov
Listen Publish Analyze - Intelligent Guide to Social Media Management Platforms (by UnMetric)
Слушай, Публикуй, Анализируй - Интеллектуальное руководство по платформам управления социальными медиа
LISTEN, PUBLISH, ANALYZE : The Intelligent Guide to Social Media Management P...Mohamed Mahdy
INSIDE THIS REPORT:
The new intelligent social media workflow to create better content
The new social media platform landscape - and how to LEVERAGE it
How you can use Listening, Publishing & ANALYSISplatforms together to uncover greater intelligence
WHO IS THIS REPORT FOR:
MARKETING VPs & CMOs
Brand MANAGERS
Agency VPs
Senior Marketers
Social ROI is revealed with SocialEye. SocialEye enables social media marketing to be tracked like everything else marketers do online - with the same level of accuracy and accountability. Get the details and schedule a demo today: www.SocialEye.com
Easy Match Pitch vencedor do eCommerce Hack - e-Commerce BrasilJoão Caetano
O Pitch deck utilizado na final do hackathon e-commerce hack, que aconteceu dentro do evento E-commerce Brasil 2018, o maior evento do mundo em números de pessoas. Com esse pitch fomos o time vencedor do 1º lugar da competição.
Sobre a EasyMatch:
Para os marketplaces e integradores, os mesmos que estão insatisfeitos com um processo de identificação de produtos para a unificação do catálogo dos Sellers.
Com o Marketplaces durante a integração de novos sellers, os quais causam grandes atrasos ou até desistência no processo de onboard. o EasyMatch é uma nova categoria de sistema online que auxilia na identificação do produto para integração no seller e acelera o processo de entrada dos novos Sellers através de uma inteligência artificial de processamento de linguagem natural.
O EasyMatch lê o produto e sugere o EAN que tem o melhor fit para o produto e os campos de descrição adicionais para o responsável pelo envio dos produtos.
Diferente dos integradores, em nosso produto você coloca o link do XML do seller e ele devolve os produtos com o match correto, assim as sugestões de EAN em produtos que estão errados ou incompletos e com mais sugestões de campos de descrição adicional. As informações são enviadas para o Seller, assim agilizando e facilitando para que seus produtos serem aprovados com maior rapidez e estarem no padrão correto..
Youtube e blogs Apresentação ETEC Abradi-sp social - Agência da VilaJoão Caetano
Apresentação Youtube e Blogs feita para a turma de Mídias Sociais da ETEC Instituto Paula Souza - SP. Com dicas práticas de como usar canal do Youtube para alavancar views, a apresentação desenha um cenário claro sobre o dia a dia de um gestor de canal do Youtube ou sobre um Produtor de Conteúdo para Blog.
A palestra foi feita com o tempo previsto de 1 hora, portanto algumas questões não foram levantadas, mas o principal - que muitos analistas de mídias sociais não fazem - está trabalhado nesse slide.
Gestão de conteúdo, pauta de conteúdo, planejamento de produção, otimizações para SEO, SEO para Youtube e muito mais!
This white paper deals with the definition and evaluation of factors that have high rank correlation coefficients with top organic search results and aims to provide a more in-depth analysis of search engine algorithms. The data collection and its evaluation refer to Ranking Factors and Rank Correlation for Google.com in 2013.
Youtube marketing to gamers - Relatório Gamers João Caetano
O Google preparou um relatório com vários insights interessantes sobre a gigante comunidade gamer no Youtube (que tem desde o segundo canal com mais inscritos no Youtube - http://www.youtube.com/user/PewDiePie e a gigante machinima, até toda uma forma diferente - ex.: 18% de crescimento de visualizações durante o final de semana)
http://bit.ly/VMOwOQ Dicas de otimização de SEO para Youtube. São 5 passos para seguir e conseguir bons resultados orgânicos através da busca do Youtube, a segunda busca mais acessada da internet.
No final você pode curtir um Checklist do Gesto do Canal, uma dica adicional para quem quer trabalhar o canal do youtube de forma profissional.
Sample SEMPO State of Search Marketing Report 2012João Caetano
The State of Search Marketing Report 2012, produced by Econsultancy in association with SEMPO, looks in-depth at how companies are using paid search, search engine optimization (natural search) and social media marketing.
The findings cover spending, current challenges, use of specific search engines and emerging trends across paid search, SEO and social media.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
The Influence of Marketing Strategy and Market Competition on Business Perfor...
New ROI framework
1. The State of Social Media Marketing
The State of Social
Media Marketing:
Industry Report 2012: New ROI Framework
Industry Report 2012: Most Admired Brands
September 2012
Meet Social ROMO and Social ROMI
Hello
Hi
I .
ROMI
$ I .
ROMO
$ % $
$
$ % $
1
2. The State of Social Media Marketing
Introduction
Marketers the world over are trying to answer the most important question about
what they do – namely, can they quantify the value they provide to the business
I . and show that the funds and resources invested in marketing, including social
ROMI marketing, do indeed pay back? Our State of Social Media Marketing report con-
Return On Mar- as indicated by 57% of respondents.
keting Investment -
(ROMI) — overall so- work for measuring social marketing value. We posit that social marketing value
cial marketing contri- has two sides – overall social marketing contributions to the business over time
butions to the business
over time, usually year- engagement and sales (usually campaign-based and short-term).
over-year. For more on
Wikipedia.
period of time and aims to determine social marketing’s overall contributions to
I . the business – such as sales and increased market share.
ROMO
Return On Mar- campaigns or initiatives, and is point-in-time or short-term based. To put it anoth-
keting Objective
(ROMO)
social marketing con-
tributions to customer
engagement and sales,
usually campaign-
based and short-term.
2
3. The State of Social Media Marketing
“No longer satis- they push down the sales and marketing funnel that eventually make a purchase.
fied with collecting Marketers usually look at the funnel as a three-stage process:
‘Likes,’ fans, follow-
ers and viral hits,
1
companies are now New people entering the top of the funnel (e.g. new
asking harder ques- site visitors)
tions about the real
Percentage of the new people engaged with some
value of these social
network interac- 2 aspect of the company (e.g. visiting multiple pages,
downloading content etc.) in the middle of the funnel
tions.”
3
Percentage of engaged prospects or visitors who
Paul Verna, eMarketer, become customers at the bottom of the funnel
Top Digital Trends
for 2012
purchases of lists - a disruptive, “push” model that is no longer working (although
some marketers are having a hard time letting go). With only 14% of consumers
trusting advertising messages, marketers need a new way to think about build-
ing awareness and interest in their offerings – one that is value-based, open and
collaborative with the millions of prospective buyers now choosing to spend their
time on social networks.
3
4. The State of Social Media Marketing
The Social Marketing and Sales Funnel is a framework designed to help market-
ers manage prospect and customer relationships to drive business results in the
new age of social marketing. The funnel has four core components:
use the social web to identify and segment potential new buyers.
2. Goal-setting:
-
ness results – new leads, new sales, or increased share of wallet.
3. Engagement strategies:
set out under goal-setting.
4. Measurement:
This is where marketers pull it all together to determine individual success
of their campaigns and their actual contributions of marketing to the busi-
ness.
4
5. The State of Social Media Marketing
Social Marketing Automation aims to identify new prospective buyers, segment them,
Social CRM aims to further engaging existing customers to keep your brand top-of-mind,
keep customers in the fold, or to get them to buy again or buy more from your company.
Social Marketing Automation Social CRM
New Buyers Existing Customers
SOCIAL PROFILING
WHAT ?
from the social web. across social networks .
WHY ? To increase your top-of-the-funnel To increase your understanding of the
numbers at a fraction of what you types of followers, and have the abil-
can get from disruptive advertising. ity to segment and target them with
HOW? Find new social users who will ben-
in a social database that allows you
need to listen for people: monitor to capture demographic information
and activity data (likes, shares, posts,
- etc.).
pressions that designate need or
purchase intent. Set up your key-
word-monitoring dashboards, and
capture not just the mentions, but
who mentions them.
5
6. The State of Social Media Marketing
Social Marketing Automation Social CRM
New Buyers Existing Customers
Use the principles of successful customer relationship management – remember
WHAT ?
that not all prospects and customers are the same, need the same, or have the
SOCIAL PROFILE SEGMENTATION
based campaigns.
+5 points
+10 points
Made a comment
Liked our page
+5 point s
Followed us
AND SCORING
WHY ?
HOW?
example, if you want to identify your top brand ambassadors, consider looking
for social followers who have followed you for three months, have interacted with
your content over 10 times across social networks, and have shared their support
and love for your brand with their social graph multiple times. Once you have your
SAMPLE SOCIAL SCORING USES
social followers who social followers who
are not customers yet but are not customers yet but likely
likely to become such. to become such.
-
ence prospective buyers. prospective buyers.
Social Engagement: The next step in moving your followers down the Social Marketing and Sales Funnel
What is it that you can offer the different segments of prospects and buyers to get deeper engagement,
new sales, and an increased share of wallet?
6
7. The State of Social Media Marketing
on marketing objective) is the process of assessing the success of your social
needs to be focused on how well marketers are generating interest from new pro-
spective buyers as well as the level of engagement and commitment from current
-
ing success with prospects and customers.
1. Lead Generation Effectiveness
To understand lead generation effectiveness, you’ll need to know how many of
For a complete frame- your total leads came via social channels.
download our compli-
- # of new leads from social channels
Social Lead Gen Effectiveness =
- # of total leads
ics: From Social Media
integration will allow you to better understand your prospective audience and
determine the optimal ways to nurture ongoing relationships for new sales.
2. Marketing Program Effectiveness:
To measure your overall social marketing program effectiveness, you’ll want to
-
analysis will help you identify optimal ways to draft future posts for the
most clicks and engagement.
7
8. The State of Social Media Marketing
contributors to determine who was most successful in driving your current
followers and customers to action. This will help guide how you allocate
resources in future campaigns.
social media campaign:
c
Social Total # of followers
Reach across all social platforms By campaign
then by campaign contributor)
Month-over-Month
Quarter-over-Quarter
aware of brand
Total # of
# Likes + # Shares + # Retweets
+ # blog comments ROI of social
For more social campaigns
# of published posts ROI of traditional
metrics refer to our or pieces of content marketing campaign
Beef up your Analytics
your prospects and customers now needs to contain insights from all sources:
Web, social, past purchase information, and customer service interactions.
customers or prospects.
De-dupe, rinse, and classify.
Nurture relationships with prospects across all touch points – email, web
and social channels.
8
9. The State of Social Media Marketing
Measuring Social ROMI
period of time and aims to determine the overall contributions of social marketing
to the business – such as new sales, cross- and up-sells, and increased market
1. Add all your marketing expenditures
Social marketing budgets: creative and outreach costs, cost of discounts
and promotions, etc.
I .
People and resources
ROMI
-
2. Determine social marketing’s contribution to business results
existing customers, increases in market share, etc.
3. Calculate your social ROMI
Do this on a quarterly or annual basis:
Social Return
SOCIAL
ROMI
= (total # of leads, sales, cross- and up-sells)
Social Investment
9
10. The State of Social Media Marketing
Conclusion: Growing your social ROMI & ROMO
they will be in a position to affect the impact of social outreach on sales,
disruptive modes of “push” advertising and move spend to nimble and
responsive ways of connecting with prospects and customers via social
-
mendation is – start by shifting some portion of your traditional marketing
dollars to social, calculate the impact, tie to business results, and then ask
-
-
ible technology stack that helps you make informed and business-driven
marketing decisions.
Additional Resources
-
-
tices to get the most value from social media investments.
-
sights
new framework for how to drive actionable social analytics to increase
marketing and sales effectiveness.
-
when and where to post to drive the most engagement.
brand’s relationships in the social realm, the differences between internal
-
tices for leveraging social capital.
10
11. The State of Social Media Marketing
marketing–from demand generation to customer acquisition and social customer
marketing software, is the only solution available that ties Social Prospecting, Social
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11