This document discusses measuring the social impact of corporate social responsibility activities. It outlines the benefits of learning to measure social impact, which include getting a clear picture of an organization's work, understanding its impact on society, and identifying its standing in the industry. The document then describes three main steps to measuring social impact: defining the social value proposition, quantifying social value, and monetizing social value. Finally, it discusses several approaches that can be used to estimate social impact, such as cost-effectiveness analysis, cost-benefit analysis, and social return on investment.

1. MEASURING SOCIAL IMPACT
SAJAD NAZARI

2. LEARNING OBJECTIVES
 To gain an understanding of the value of measuring an
entity’s CSR activities’ social impact.
 To understand the multiple benefit of learning how to
measure social impact.
 To examine the steps involved in measuring, quantifying and
monetizing the impact for CSR activity’s stakeholders
(investors, management team, employees, etc.)

3. INTRODUCTION
 For all organizations, the question of the management of the
organization depends upon the ability to measure
performance and evaluate and then report on that
performance. When we are considering CRS, this is equally
true, although it becomes more difficult to evaluate and report
on CSR performance.

4. WHAT IS PERFORMANCE? SOCIAL ACCOUNTING?
PERFORMANCE SOCIAL ACCOUNTING
 It should be clear that the determination of
performance is dependent upon the
perspective from which that performance is
being considered.
 A good performance for one group of
stakeholder might be considered by another
group as bad performance.
 Social accounting can be considered as an
approach to reporting a company’s
performance which stresses the identification/
reporting of socially responsible behaviors,
the determination of those to whom the
company is accountable for its social
performance and the development of
appropriate measures and techniques.

5. DIFFICULTY IN MEASURING SOCIAL PERFORMANCE
1) The general lack of maturity in social program
evaluation.

6. DIFFICULTY IN MEASURING SOCIAL PERFORMANCE
2) The variety of purposes that organizations have for
conducting these analyses.

7. THE BENEFITS OF LEARNING HOW TO MEASURE SOCIAL IMPACT
1) Clear picture measuring the organization’s work.
2) Organization’s impact to the society.

8. THE BENEFITS OF LEARNING HOW TO MEASURE SOCIAL IMPACT
3) Identifying the organization’s stand in the industry of
social impacting projects.

9. STEPS TO MEASURING SOCIAL IMPACT
1. Define your Social Value Proposition (SVP)
2. Quantify your Social Value
3. Monetize Your Social Value

10. THE ENVIRONMENTAL AUDIT
An environmental audit is merely the investigation and
recording of activities that the organization undertakes in
order to develop an understanding on the impact of these
activities.

11. APPROACHES TO ESTIMATING SOCIAL IMPACT

12. 1. COST-EFFECTIVENESS ANALYSIS

13. Cost-Effectiveness Analysis
2. COST-BENEFIT ANALYSIS

14. 3. REDF’S SOCIAL RETURN ON INVESTMENT (SROI)

15. 4. THE ROBIN HOOD FOUNDATION’S BENEFIT-COST
RATIO

16. 5. THE ACUMEN FUND’S BEST AVAILABLE
CHARITABLE OPTION RATIO

17. 6. THE WILLIAM AND FLORA HEWLETT
FOUNDATION’S EXPECTED RETURN (ER)

18. 7. THE CENTER FOR HIGH IMPACT PHILANTHROPY’S
(CHIP) COST PER IMPACT

19. 8. THE FOUNDATION INVESTMENT BUBBLE CHART

20. 9. TOOLS AND RESOURCES FOR ASSESSING SOCIAL
IMPACT (TRASI) FOUNDATION INVESTMENT

21. Thank You!