Trek Travel Oceania is a joint venture between Trek Travel and a local Oceania partner to provide premium bicycle touring experiences throughout Oceania. The company aims to create lasting memories for customers by exploring beautiful landscapes via curated cycling routes led by knowledgeable guides. Trek Travel Oceania will offer a variety of guided multi-day tours on high-quality Trek bicycles, accommodations, meals, and safety equipment. The company will target affluent, active travelers between 25-65 years old. A marketing strategy will promote the brand's reputation for exceptional hospitality and service. Financial projections estimate startup costs and profitable operations within three years of launch.
Jeremy Perrin, sales director at CaminoWays.com and Greenlife Tours, shares his expert knowledge on how to organise successful overseas charity challenges.
Presentation prepared for the Institute of Fundraising Northern Ireland Annual Convention, November 2013.
Jeremy specialises in groups and charity fundraising treks at CaminoWays.com and Greenlife Tours, and he has spent many years working in the charity sector developing overseas treks throughout the world. He has trekked in North and South Africa, Eastern Europe, USA and the Middle East.
http://www.caminoways.com/blog/charity-treks-challenges/
Niche products have rapidly gained significance and gone are the days where unfocused product meets the requirements of the discernable consumer. Successful tourism destinations recognise and capitalise on diverse emerging and established niche markets through the development of products to suit these desired experiences. Turning people into vocal advocates for niche products can provide better marketing than any advertising; quickly turning a niche product into a mainstream market for a destination. Exciting tourism locations develop when multiple niche products turn a location into a tourism destination. How is this world wide phenomenon relevant on a local scale?
Wearer of many hats, David Willcox has a broad and somewhat abnormal background in marketing, design, planning, development and tourism. Since finishing his degree he has sometimes dabbled and sometimes excelled in the Web Development, Graphic Design, Film, Fashion, Architecture and Trails industries. Usually learning through osmosis, and typically by surrounding himself with people more smarterer than himself, he has played a vital role in developing products and new markets within tourism industries, which have had tangible impacts on destinations such as his home town of Margaret River.
David has sat on every perceivable five dimensional side of the tourism fence including as consumer, volunteer, designer, developer, community and committee member and tourism association board member. In reality, no one really knows what this guy does, but he always seems busy.
Food and wine strategy - Tourism AustraliaBen Moroney
Andrew McEvoy, Managing Director, Tourism Australia; Nick Baker, Executive General Manager, Consumer Marketing, Tourism Australia and James Gosper, General Manager - Market Development, Wine Australia presented on the jointly funded food and wine strategy.
Jeremy Perrin, sales director at CaminoWays.com and Greenlife Tours, shares his expert knowledge on how to organise successful overseas charity challenges.
Presentation prepared for the Institute of Fundraising Northern Ireland Annual Convention, November 2013.
Jeremy specialises in groups and charity fundraising treks at CaminoWays.com and Greenlife Tours, and he has spent many years working in the charity sector developing overseas treks throughout the world. He has trekked in North and South Africa, Eastern Europe, USA and the Middle East.
http://www.caminoways.com/blog/charity-treks-challenges/
Niche products have rapidly gained significance and gone are the days where unfocused product meets the requirements of the discernable consumer. Successful tourism destinations recognise and capitalise on diverse emerging and established niche markets through the development of products to suit these desired experiences. Turning people into vocal advocates for niche products can provide better marketing than any advertising; quickly turning a niche product into a mainstream market for a destination. Exciting tourism locations develop when multiple niche products turn a location into a tourism destination. How is this world wide phenomenon relevant on a local scale?
Wearer of many hats, David Willcox has a broad and somewhat abnormal background in marketing, design, planning, development and tourism. Since finishing his degree he has sometimes dabbled and sometimes excelled in the Web Development, Graphic Design, Film, Fashion, Architecture and Trails industries. Usually learning through osmosis, and typically by surrounding himself with people more smarterer than himself, he has played a vital role in developing products and new markets within tourism industries, which have had tangible impacts on destinations such as his home town of Margaret River.
David has sat on every perceivable five dimensional side of the tourism fence including as consumer, volunteer, designer, developer, community and committee member and tourism association board member. In reality, no one really knows what this guy does, but he always seems busy.
Food and wine strategy - Tourism AustraliaBen Moroney
Andrew McEvoy, Managing Director, Tourism Australia; Nick Baker, Executive General Manager, Consumer Marketing, Tourism Australia and James Gosper, General Manager - Market Development, Wine Australia presented on the jointly funded food and wine strategy.
Puma Track & Field in the 6ix (NACAC Championships)Brian Levine
Track & Field will takes over the city of Toronto this summer with an exhibition event at Nathan Phillips Square on June 12th and the NACAC Track & Field Championships August 10-12 at University of Toronto's Varsity Stadium (collectively branded as Track & Field in the 6ix). A new generation of Canadian stars led by 3x Olympic medallist sprinter - Andre De Grasse - will compete against 31 countries from North America, the Caribbean and Central America in 40 events. With $250,000 in prize money to be won, a live TV broadcast and more than $750,000 in pre-promotional advertising and PR, this is a unique sponsorship opportunity.
This presentation was part of a panel discussion on World Responsible Tourism Day, at the World Travel Market (WTM), 2017 in London. Responsible Tourism will only grow if it sells. Panelists presented how we have designed more responsible products and experiences and placed them in the market. My presentation shared real, concrete actions which international tour operators and inbound DMCs and ground handlers have taken to successfully source and sell more sustainable products.
Frontiers North presentation for Canadian Marketing Association, Manitoba Cha...John Gunter
Frontiers North Adventures (FNA) is a Manitoba-born and -bred company that specializes at hosting international travellers in Canada's north on expert-guided group tours. FNA sells to international, niche markets through a global network of tour operators and also directly to guests. During his talk, John will discuss the importance of Corporate Social Responsibility as well as challenges securing "share of the suitcase", competing with adventure and photographic destinations from Antarctica to Svalbard and tourism destinations from Rome to Banff.
Hello Viewers,
Welcome to best Hotels and Resorts in UAE.
We help you get rest in Best Hotels and Resorts in UAE.
Let us see, what makes Hotels in UAE the best around the World.
It’s the right Destination for Travelers.
Provides Best in Class Artistic Sceneries.
Helps you in visualizing Lively Culture & Lifestyle.
Hotels here are extremely designed with high tech architecture that the visitors were dreamed.
It comes to Elegant Interiors and
Comfortable Rooms
The Hotels in UAE simply Nourishing the Need of the Customers by providing,
Delicious Food,
Better Cost for the Quality,
Exceptional customer support with 24 7 room service & more.
Here you can experience the exceptional amenities in one hub.
Some of the common amenities you find here are,
Beaches, Party Hall, Shopping centers, Swimming Pools, Recreational Activities and more.
Most of the top Hotels in UAE are plugged in Prime Locations, which helps the users to get connected from all directions.
Some of the hotels like,
Atlantis, Taj Dubai, Burj Al Arab and Armani Hotel Dubai seem to be the synonyms of luxury hotels across the world.
The Hotels here are customized for customers.
It gives you the opportunity to enjoy International Music Events,
Live Concerts with respective Prime Artists,
Even most of the Trade Shows and Conference were happening here to please the business people.
Try to Live Your Life in the Best Hotels & Resorts in UAE.
Find more details of best Hotels &Resorts in UAE at http://www.yellowpages-uae.com/uae/hotels.
Thank You for Watching the Video. See you soon on another topic.
In this presentation I discussed future trends affecting Nunavut's tourism industry. The presentation occurred as part of the Nunavut Tourism Conference in Iqaluit, NU on Wednesday, March 21, 2012.
Launched early in 2017, the Growing Our Markets (GOM) project is an 18-month national program. Phase One was designed to establish Destination Garden Networks (DGN) in 10 communities across the country. It presented an opportunity for individual garden organizations and venues to continue do what they do well, then leverage and enhance that by working together with like- minded organizations. The initiative provided tools to enhance the appeal and sustainability of GOM participants through development of community-based garden experiences along with local, provincial, and national marketing synergies.
Phase Two of the program in the Fall 2017, focuses on helping garden organizations and venues develop new or enhanced garden experiences that have appeal to the tourist or visitor market. This phase also incorporates training on how to reach/attract appropriate visitor markets to grow tourism revenues at individual gardens and the within the community.
Property of Richard Innes, Brain Trust Marketing
Activating Your Active Tourism Potential
Towns, cities, states and provinces are making major efforts to establish themselves as active travel destinations with a strong sense of place and local character. This fast-moving, interactive workshop will feature examples from the U.S., Canada, Australia and Europe on how to create great destinations, connect with agencies, and convert active travel's popularity into better biking and walking for locals.
Presenters:
Presenter: Jim Sayer Adventure Cycling Association
Manual for Training course on Tourism Product Development and Good Marketing ...duanesrt
From July 14th to 18th, 2014, a Training Course on Tourism Product Development and Good Marketing Practices was organised by the ESRT Programme in Vung Tau city.
This training course has been developed to provide tourism administrators from governmental agencies and Southern provincial Departments of Culture, Sports and Tourism with a deeper understanding and basic practice skills on market, process of tourism product development and marketing planning, which can be taken into their daily work.
Travel to India - India Holiday Packages, India Tour Packages, Tour Packages ...tsiholidays
Tsiholidays.com is the India's leading online travel company offers best deals on India holiday packages.
TSI Holidays is a division of Travel Spirit International (TSI), which is recognized by the Ministry of Tourism, Govt. of India and is an IATA accredited Travel agent. Its operations encompass a wide variety of exclusive tours and packages ranging from traditional, cultural, heritage, adventure, wildlife and a lot more not only in India, but also in the neighboring countries like Nepal, Bhutan, Tibet, Sri Lanka and the Maldives. Having been in the travel and tourism business since the last 25 years, we can assure that your clients experience India in the best way possible.
Puma Track & Field in the 6ix (NACAC Championships)Brian Levine
Track & Field will takes over the city of Toronto this summer with an exhibition event at Nathan Phillips Square on June 12th and the NACAC Track & Field Championships August 10-12 at University of Toronto's Varsity Stadium (collectively branded as Track & Field in the 6ix). A new generation of Canadian stars led by 3x Olympic medallist sprinter - Andre De Grasse - will compete against 31 countries from North America, the Caribbean and Central America in 40 events. With $250,000 in prize money to be won, a live TV broadcast and more than $750,000 in pre-promotional advertising and PR, this is a unique sponsorship opportunity.
This presentation was part of a panel discussion on World Responsible Tourism Day, at the World Travel Market (WTM), 2017 in London. Responsible Tourism will only grow if it sells. Panelists presented how we have designed more responsible products and experiences and placed them in the market. My presentation shared real, concrete actions which international tour operators and inbound DMCs and ground handlers have taken to successfully source and sell more sustainable products.
Frontiers North presentation for Canadian Marketing Association, Manitoba Cha...John Gunter
Frontiers North Adventures (FNA) is a Manitoba-born and -bred company that specializes at hosting international travellers in Canada's north on expert-guided group tours. FNA sells to international, niche markets through a global network of tour operators and also directly to guests. During his talk, John will discuss the importance of Corporate Social Responsibility as well as challenges securing "share of the suitcase", competing with adventure and photographic destinations from Antarctica to Svalbard and tourism destinations from Rome to Banff.
Hello Viewers,
Welcome to best Hotels and Resorts in UAE.
We help you get rest in Best Hotels and Resorts in UAE.
Let us see, what makes Hotels in UAE the best around the World.
It’s the right Destination for Travelers.
Provides Best in Class Artistic Sceneries.
Helps you in visualizing Lively Culture & Lifestyle.
Hotels here are extremely designed with high tech architecture that the visitors were dreamed.
It comes to Elegant Interiors and
Comfortable Rooms
The Hotels in UAE simply Nourishing the Need of the Customers by providing,
Delicious Food,
Better Cost for the Quality,
Exceptional customer support with 24 7 room service & more.
Here you can experience the exceptional amenities in one hub.
Some of the common amenities you find here are,
Beaches, Party Hall, Shopping centers, Swimming Pools, Recreational Activities and more.
Most of the top Hotels in UAE are plugged in Prime Locations, which helps the users to get connected from all directions.
Some of the hotels like,
Atlantis, Taj Dubai, Burj Al Arab and Armani Hotel Dubai seem to be the synonyms of luxury hotels across the world.
The Hotels here are customized for customers.
It gives you the opportunity to enjoy International Music Events,
Live Concerts with respective Prime Artists,
Even most of the Trade Shows and Conference were happening here to please the business people.
Try to Live Your Life in the Best Hotels & Resorts in UAE.
Find more details of best Hotels &Resorts in UAE at http://www.yellowpages-uae.com/uae/hotels.
Thank You for Watching the Video. See you soon on another topic.
In this presentation I discussed future trends affecting Nunavut's tourism industry. The presentation occurred as part of the Nunavut Tourism Conference in Iqaluit, NU on Wednesday, March 21, 2012.
Launched early in 2017, the Growing Our Markets (GOM) project is an 18-month national program. Phase One was designed to establish Destination Garden Networks (DGN) in 10 communities across the country. It presented an opportunity for individual garden organizations and venues to continue do what they do well, then leverage and enhance that by working together with like- minded organizations. The initiative provided tools to enhance the appeal and sustainability of GOM participants through development of community-based garden experiences along with local, provincial, and national marketing synergies.
Phase Two of the program in the Fall 2017, focuses on helping garden organizations and venues develop new or enhanced garden experiences that have appeal to the tourist or visitor market. This phase also incorporates training on how to reach/attract appropriate visitor markets to grow tourism revenues at individual gardens and the within the community.
Property of Richard Innes, Brain Trust Marketing
Activating Your Active Tourism Potential
Towns, cities, states and provinces are making major efforts to establish themselves as active travel destinations with a strong sense of place and local character. This fast-moving, interactive workshop will feature examples from the U.S., Canada, Australia and Europe on how to create great destinations, connect with agencies, and convert active travel's popularity into better biking and walking for locals.
Presenters:
Presenter: Jim Sayer Adventure Cycling Association
Manual for Training course on Tourism Product Development and Good Marketing ...duanesrt
From July 14th to 18th, 2014, a Training Course on Tourism Product Development and Good Marketing Practices was organised by the ESRT Programme in Vung Tau city.
This training course has been developed to provide tourism administrators from governmental agencies and Southern provincial Departments of Culture, Sports and Tourism with a deeper understanding and basic practice skills on market, process of tourism product development and marketing planning, which can be taken into their daily work.
Travel to India - India Holiday Packages, India Tour Packages, Tour Packages ...tsiholidays
Tsiholidays.com is the India's leading online travel company offers best deals on India holiday packages.
TSI Holidays is a division of Travel Spirit International (TSI), which is recognized by the Ministry of Tourism, Govt. of India and is an IATA accredited Travel agent. Its operations encompass a wide variety of exclusive tours and packages ranging from traditional, cultural, heritage, adventure, wildlife and a lot more not only in India, but also in the neighboring countries like Nepal, Bhutan, Tibet, Sri Lanka and the Maldives. Having been in the travel and tourism business since the last 25 years, we can assure that your clients experience India in the best way possible.
Are you a passionate mountain biker? Want to earn a living from your passion? Take a few minutes to find out about our Live the Dream program - it just might change your life!
British Columbia's Gold Rush Trail Workshop Series Presentation June 9 12, 2015Tourism Cafe Canada
This document provides the slides used in the June 9 - 12, 2015 workshop series on the BC Gold Rush Trail Project. It is provided for a review from those who attend, and to share with those unable to attend the focus of the workshop. Thanks go to the project sponsors: Heritage BC, the Cariboo Chilcotin Coast Tourism Association (CCCTA) and Destination British Columbia (DBC), New Pathways to Gold, Yale Historic Site, Cottonwood House Historic Site, the Village of Lillooet, and District of 100 Mile House. Through their collaboration, this project is able to continue on its journey to increasing the visitor appeal and opportunities along this historic trail in British Columbia.
Developed an Umbrella Branding Strategy relevant to each of the Individual brands from TI Cycles -
BSA, Hercules, Montra, Track & Trail
Also create Overarching Campaign Idea to Sell as Campaign
Presentations by:
Chris Solarz- World Record Marathon Holder
Dalia Strum- How fashion trends impact travel decisions
Magatte Wade- Tiossan Skin Products- From local to global
John Knowles- Roger Smith Hotel- Director of marketing
Steve Solosky- The Traveling Professor
Mickela Mallozzi- Moderator of changing perceptions panel. Including: Eddie Bergman, Michael Gigl, Ricarda Linder, Rob Mckay
Presentation & Building Tour of University Hall (APPA 2009)Frank Cunha
“University Hall is an exemplary example of environmental stewardship and our model for future buildings, in terms
accommodating the University’s teaching and research program needs in an environmentally friendly manner.”
-Provost Richard Lynde, as he executed the Memorandum of Understanding between the Federal EPA and Montclair State University
Building as a Teaching Tool: Center for Environmental and Life Sciences at Mo...Frank Cunha
This building obtained a USGBC certification level of Gold and was last certified on: Mar 29, 2017. This presentation can be used as a teaching tool for our students, staff, visitors and the public at large.
Building as a Teaching Tool: School of Communication and Media at Montclair S...Frank Cunha
This building obtained a USGBC certification level of Silver and was last certified on: October 18, 2018. This presentation can be used as a teaching tool for our students, staff, visitors and the public at large.
On April 25th, Frank Cunha III & Michael Chiappa participated in a Bring Your Children to Work Day at MSU where we were able to teach the children about architecture, planning, design and construction. We showed them the old ways, the current ways and the future ways that architects envision projects and help build the world around us.
Audience: College Students
This 50-minute presentation will be a discussion on why it is important to live your passion and follow your dreams. I will use my experience as a leader in my field to encourage the audience to make choices that will enhance their lives. I will discuss the importance of using metrics and guiding values in making life choices that will define who we are and who we are destined to become. I will draw on my personal experience to encourage the audience to follow their dreams and succeed in life by choosing a path that may not always be easy but will always be rewarding. We will be discussing how we can lead through a life of service and dedication to our passion.
Outcomes for participants:
* Discover that success often follows passion
* Discover your gifts and talents
* The sooner you discover your life's purpose the sooner you can start living your dreams
* Passion will help you follow your dreams through difficult challenges
* Success can be measured in different ways - time, people, money
* Discover the virtues of integrity and honesty in your professional life
* Understanding courage and earning respect
* Life is not meant to be easy, but it is meant to be fulfilling
* Serving people by tapping into your passion
Contact Information:
Frank Cunha III, University Architect
Montclair State University
LinkedIn: https://www.linkedin.com/in/fc3arch
Website: https://www.frankcunha.com
Blog: https://ilovemyarchitect.com
Email: fc3arch@gmail.com
Mobile: (201) 247-6782
(1) To understand the process of converting Owner’s program into written and graphic documents for schematic design and design development. (2) To gain an insight into how quality is established for a Project. (3) To identify the considerations that influence the design of a Project. (4) To introduce the basic concepts of life cycle costs and value analysis. (5) To identify the attributes that should be included in the evaluation and selection of products.
Use Case study of Montclair State University for this session
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
4. OUR VISION
You’ve loved bicycles since you were a kid, flying free down your neighborhood street. Our roots capture that same exact
feeling, only the world is your neighborhood. So, whether you’re an old pro or a beginning rider, you’ll feel right at home.
We pick the best, most classic, postcard-worthy routes in every location, so you’ll leave feeling like you have a sense of the
curves that make it unique. And together we rediscover the same fun you had on a bicycle back when you didn’t have a
care in the world. The wind in your hair is just the start and incredible routes for all abilities is our true vision.
TREK TRAVEL OCEANIA 4
5. WHAT DO WE DO?
o We passionately believe in the invigorating
enjoyment of experiencing the world on a
bicycle
o It’s why we do what we do – but what it’s
really how we do it that sets us apart
o On singular passion and focus is on providing
our customers with exceptional hospitality at
every moment of their vacation
o We are constantly raising the bar with the
latest Trek bicycle upgrades that can take any
one from a beginner to a pro while traveling
around the world exploring the most
beautiful destinations 5
5
8. GOALS & OBJECTIVES
• Expansion into Oceania and
Pacific-Asian Market
• Diverse selection of unforgettable
cycling experiences
• Create lasting memories with
friends or family
• Explore stunning landscapes
• Rejuvenate in truly unique
accommodations
• Our passion is to be the best and to make
adventure accessible doing things right in
the right way
• We know how to inspire everlasting
memories and truly believe that you’ll the
difference once you experience it
• It’s our job to find the best roads,
hotels, town, food, routes and
attractions and introduce them to
you
• All on bikes that you’re guaranteed to
love
YOUR COMPANY NAMETREK TRAVEL OCEANIA 8
9. 3.MARKET
DEFINITION
• Market Size & Growth
• SWOT Analysis Diagram
• Competition Analysis
• Market Need
• Target Market
YOUR COMPANY NAMETREK TRAVEL OCEANIA 9
10. MARKET SIZE & GROWTH
• Australia's mixed market economy is a
prosperous, Western market economy where
the GDP is high and the rate of poverty is low
• Their free market is among the first five
developed countries of the world and we expect
growth for their robust economy making this a
perfect destination for Trek Travel
• Australia has become one of the most attractive
tourist spots in the world with 9 million visitors a
year
TREK TRAVEL OCEANIA 10
11. TREK TRAVEL OCEANIA 11
SWOT ANALYSIS DIAGRAM
SWOT
Strengths Weaknesses
Opportunities Threats
• Enhance domestic tourism and promote
cross-border tourism
• Promote active and healthy tourism
• Offer Australian residents and tourists a
better quality of life
• Offer "slow" tourism that fosters
interest in the richness of local cuisine,
the heritage and life of the communities
traversed
• Slight deficiencies in the hotel plant of
the region, especially in high season
• There are no companies dedicated to the
rental of medium-high end bicycles
• Intensity of moderate traffic on some
routes, especially coastal routes
• Promoting cycling in tourist areas
• Exploit natural beauty of the region as well
as its premier travel destinations
• Have a strategic plan and act in the
medium and long term as a reference
tourist destination in terms of cycling
• Lack of roads or safe roads for the use
of the bicycle in interurban roads
• Sensation of insecurity in the use of the
bicycle
• Lack of funding for the maintenance
and improvement of the current road
infrastructure
12. MARKET NEED
• The tourist cycling is one of the largest sports categories in the
world, with a market volume of US $45B per year
• Cycling has become one of the star sports of the whole world
population, and fashion has not been exempted from participating
in the bicycle boom that has shaken the world in recent years
• The total turnover of the category of bicycles, which includes both
vehicles and accessories and clothing, is estimated to go from the
current US $45B to US $62B at the end of the period
• The Asia-Pacific region is expected to grow in the coming years
12TREK TRAVEL OCEANIA 12
13. In recent years, sports in general have
developed remarkably as a leisure activity,
especially thanks to the growth of the need
to be fit and healthy.
Cycle Tourism
• Health and Wellness
• Fitness Goals
• Increase Quality of Life
• Get Away From Routine
• Social Enjoyment
• Community Connection
Target Segment
• Men and Women
• 25 to 65 years of age
• High Income
• Minimum of Undergraduate
College Degree
YOUR COMPANY NAME
MARKET NEED
TREK TRAVEL OCEANIA 13
18. OUR SERVICES
All of our tours are guided by the friendliest tour guides who
know the routes. All of our tours come with a premium Trek
bicycle, guaranteed to meet your needs.
Our People
• First Class
Service
• Tour Guide:
Friendly and
knowledgeable
of the routes
• Safety First:
Certified in CPR
and First Aid
• Support Vehicle:
Road side
assistance
YOUR COMPANY NAME 18TREK TRAVEL OCEANIA 18
20. 20
COMPETITIVE
ADVANTAGE
TREK TRAVEL OCEANIA 20
COMPETITIVE FORCES INTENSITY REASONS
Supplier power Low
Trek bikes will supply us with 100% of our bicycle
stock
Buyer power Medium
Many options but less known brands, inferior
products and services
Competitive rivalry Medium
There are only a few cyclo-tourism companies in the
market
There are only a few cyclo-tourism companies with
the brand recognition of Trek Travel
Threat of substitution Medium
Alternatives to bicycle tourism
Active tourism companies, activities offered by hotels
and public institutions
Threat of new entry
Low-Medium
Low volume of investments
Procedures for incorporation
Long implementation period
Barriers to exit: low
There are no significant material investments to
recover their value
Other Threats Low-Medium
Negative general mass media news reports on
cyclist/motor vehicle collisions (TV news, social
media, radio, newspaper, etc.)
Influence of other companies and organizations that
may procure our services
25. 25
WHAT IS OUR
MARKET ENTRY
STRATEGY?
TREK TRAVEL OCEANIA
Early Entry first-mover advantages:
Barriers to new entrants
Cost advantage
Build brand and market share
Social ties
Trek Travel Oceania will partner with Trek Travel to establish a successful global
presence
Although Trek Travel has been able to penetrate many markets around the
world, the Pacific-Asian market has been dormant due to the fact the company
is half way around the world. By creating a joint venture, we will be able to
establish presence in the Oceania region and assist the parent company growth
through expansion
25
28. WHAT TO EXPECT
• Our passion is to be the best and to make
adventure accessible doing things right in the
right way
• We know how to inspire everlasting memories
and truly believe that you’ll the difference once
you experience it
• It’s our job to find the best roads, hotels, town,
food, routes and attractions and introduce
them to you
• All on bikes that you’re guaranteed to love
28
Voted a 2018 Travel + Leisure
World’s Best Tour Operator!
TREK TRAVEL OCEANIA 28
29. ROUTES
• EASY ROUTE - Estimated
1.5-2 Hours (with one break)
• MEDIUM ROUTE - Estimated
3-4 Hours (with two breaks)
• DIFFICULT ROUTE - Estimated
6-7 Hours (with four breaks)
2929TREK TRAVEL OCEANIA 29