The document discusses the challenges of fake news on Facebook and proposes solutions such as enhancing security, creating subscription plans, and forming partnerships to improve content authenticity. It emphasizes targeting users aged 35-54 to enhance user engagement and compete with platforms like LinkedIn, YouTube, and Snapchat. The proposal includes various user tiers and promotional offerings to attract a broader audience.

1. MGMT 577
Solving Wicked Business Problems
Professor Dr. Malaga
April 2018

2. Edwin Owusu-NimakoStephanie Calderon Frank Cunha III
Fake News Team
Zoila Arriaga

3. Facebook is great for

4. Keeping in touch
Family, friends, and acquaintances

8. Making new friends

10. Recording & Sharing Memories

11. First Steps First Ride

12. & Milestones

13. Kindergarten
High School
College

14. First Car
Prom Date

16. Big Moments

18. Even Yours!

20. New Life

22. Sometimes Too Much

24. Sometimes Sad

27. Sometimes Hilarious

31. Sometimes Frustrating

34. Part of the reason is due to….

38. NO MORE

39. Facebook has a problem

46. Why Does Fake News Exist?

51. Sometimes it can make us feel….

53. What has Facebook
done so far to address
hoaxes and Fake News?

57. We can certainly do better

59. Security Enhancements

60. Create a subscription plan that offers options

62. Filter Enhancements

63. That’s not all

64. We envision a world, where there is

67. Authentic Facebook Content

68. We can create a multi-media conglomeration
by teaming up with strategic partners

70. Together, we
can start to
compete with
YouTube &
Netflix

71. That’s not all

72. Who Are Our Customers?

73. By focusing on users 35-54 we can compete with
LinkedIn by offering Users a professional profile

75. With a paid subscription and partnership with
Apple iTunes we can offer our customers daily,
weekly, and monthly promotions to compete with

78. That’s not all

79. To attract new and younger customers we will exploit
our Instagram brand to compete with SnapChat

81. Review of Proposed Offerings

82. Facebook Free User

83. Facebook Classic User

84. Facebook Premium User

85. Facebook Pro User

86. Facebook Platinum User