This document presents an overview of a media monitoring company named 'Media Monitors,' which utilizes automated technology for media tracking, originally established in Pakistan in 2003. The team, led by founder Jawwad Rizvi, emphasizes their expertise in advertisement tracking, content monitoring, and media archiving, aiming to provide accurate data for media investments and campaign management. The document highlights the company's technological advancements, process optimization, and competitive advantages in delivering efficient media monitoring services.

1. Services PresentationPresented byJawwadRizvi & TeamApril 2010

2. IntroductionWe are glad to introduce our media monitoring company under the brand ‘Media Monitors’. This new version of Automated Media Monitoring technology is developed by our 6 years related experienced R&D team which has initially introduced first computerized media tracking services in year 2003 in Pakistan.Our Company’s expertise includes: Advertisement Tracking: Keeping commercial airtime/space auditing and complete verifiable data to the industry.Content Monitoring : Relate to monitor the non-commercial part of transmission /publications.Media Archiving: Long term search able Record keeping of Media Assets on electronic and print media.

3. Team IntroductionJawwadRizvi, a visionary, is the founder of first computerized and automated Media Monitoring company, and has operated the company for 6 years as Director and COO. He has a vast 14 years experience of Marketing and Media Advertising which includes 4 years at Unilever Pakistan, 1 year abroad and 3 years in an ad agency. He has again put his vision and creativity in the enhancement of technology to innovate unique and useful media solutions. Mainly, he looks after marketing, operations and product development in the team. Akbar Naqi is a Masters in Business Administration and a qualified accountant. He has more than 10 years of diversified experience of managing both Media and IT companies. He was General Manager of Daily Times a leading English daily and subsequently Chief Operating Officer of Worldcall’s broadband division (WTL). As GM Daily Times he was responsible for the rolling out of its edition from Karachi and as COO of WTL he rolled out Pakistan’s most advanced CATV head ends at Multan, Faisalabad, Gujranwala and Islamabad. JawwadRizviAkbar NaqiAdnanZaidi, being the architecture and researcher in the team is leading the project on core technical side. He is MS/M.Phil in Network Security and BS in Computer Science. His endeavors has resulted as a remarkable technology in motion. He has conducted vast research in last 6 years on Media related technologies. His knowledge in Multimedia and Digital Signal Processing has converted the computerized technology into automated solution for industry. AdnanZaidi

4. Our Services‘an extra mile offer’

5. MEDIA RESEARCHMEDIA MONITORINGViewership or Channels RatingsCompetitive IntelligenceIndustry Media Consumption BehaviorPrompt Reach AuditMEDIA PLANNING PROCESSPrevention from Media Clutter Cost AnalysisCPM/CPRPAudit Planned Vs ActualMedia SpendAudience Behavior StudiesCommercial Media MonitoringAdvertisers & Media Buyers InterestMedia Monitoring is needed to Optimize the Media InvestmentsAdvertisers need the Commercial Monitoring Data and Reports to plan and track the execution of their advertisement campaigns. This data provide them complete and current market knowledge for planning and prevent the campaign from droppage and deviation.

6. Audience PoolClient PoolFinance &RecoveryBroadcast & CTS ProductionMarketingMIS& ResearchCommercial Media Monitoring Media Owners (TV Channels) InterestHighestMedia Owners need it to keep their sales and marketing teams update with the competition market activity.

7. Tracking Data is also required to reconcile the Billing to remove the errors before invoicing to the clients.

8. Reconciliation of billing with tracking data minimize the possibility of disputes with client, as they also check their billing clearance with Deviation Report or Tracking Data.TV Channel Business ModelHighAdvertising RevenueMediumLowLowestInternal FunctionsRatings& MonitoringAudienceBehaviorStudiesMonitoring or Commercial Tracking Private Production HousesExternal Support

9. Commercial Media Monitoring Basic Customers and ServicesCreative AgencyMedia ChannelsAdvertisersMedia Buyers Ads Video

10. Programs Video

11. Campaign Reports

12. Reference Library

13. Billing Audit

14. Missing Clients

15. Clutter Analysis

16. Content Analysis

17. Industry Analysis

18. Programs Video

19. Spots Audit

20. Spots Deviation

21. Position Clutter

22. Client Competition

23. Industry Analysis

24. Ads Video

25. Spots Audit

26. Spots Deviation

27. Position Clutter

28. Competition