The conversation focused on defining agile success and how to measure the effectiveness of an agile implementation. They discussed using key agile practices like productivity, quality, responsiveness and customer satisfaction to gauge outcomes. The consultant suggested running experiments by applying agile techniques to isolate variables and better understand impacts on business results.

1. !"

2. #"$%&'"%"(')*+,%-".+)/0,1"%1)''2',3"3$%3"3$')'".0--"4'"%"(0536)'"+7"28"/09*"0,"'&')8"
()'*',3%:+,"#"10&'";"%,9",+."3$%3<*"4'',"*%:*='9>"
?"

3. @8"+4A'5:&'".03$"3$0*"*'**0+,"0*"3+"',1%1'"%--"+7"8+6"0,"%"5+,&')*%:+,"%4+63"$+.".'"
9'=,'"B10-'"C655'**D"$+.".'"201$3"2'%*6)'"3$'"9'1)''"+7"*655'**".'<)'")'%-0E0,1D"
%,9"$+."3+"'F'5:&'-8"6*'"3$'"0,*01$3*"3$+*'"2'%*6)'*"()+&09'>"""
G63"4'7+)'"*3%):,1"3$%3"5+,&')*%:+,D"#<9"-0/'"3+"*$%)'".03$"8+6"%"*3+)8"3$%3"$%*"$%9"%"
()+7+6,9"'F'53"+,"$+."#"3$0,/"%4+63"%10-038D"2'%*6)'2',3"%,9"5+,:,6+6*"
02()+&'2',3>"
H$0*"0*"3$'"*3+)8"+7"I%&'>""I%&'".%*"+,'"+7"3$'"=)*3"5-0',3*"#".+)/'9".03$"%*"%"8+6,1"
%10-'"5+%5$>""J'"0*"3$'"+.,')"+7"%"*2%--"*+K.%)'"5+2(%,8"+7"%4+63"!LL"('+(-'>""J'<*"
5)%E8"*2%)3D"%,9"1)'%3"168D"%,9"+,'"+7"3$'"4'*3"%--"%)+6,9"46*0,'**2',"#<&'".+)/'9"
.03$"0,"28"5%)'')>"
#"2'3"I%&'"7+)"3$'"!*3":2'"0,"%"*%-'*"2'':,1>""M,'"+7"+6)"*%-'*")'(*"4)+61$3"2'"0,"3+"
$'-("'N(-%0,"B10-'"3+"I%&'D"90*56**".$%3"%,"%10-'"3)%,*7+)2%:+,"201$3"-++/"-0/'D"%,9"
*''"07"+6)"5+%5$0,1"*')&05'*"201$3"4'"%4-'"3+"$'-("3$'2"0,"3$'0)"A+6),'8>""C+D"#"+7"
5+6)*'"+(','9"+6)"5+,&')*%:+,".03$"%"*%1'"%,9"-'%90,1"O6'*:+,"P""""
Q"

4. C+"I%&'D".$8"%)'"8+6"-++/0,1"3+"R1+"%10-'ST"
U"

5. I%&'<*")'*(+,*'"*6)()0*'9"2'>""J'"*%09D"V3+"4'"$+,'*3D"#"9+,<3".%,3"3+>""#3"*+6,9*"$%)9D"
%,9"$+,'*3-8"#"$%&'"+3$')"3$0,1*"#",''9"3+"4'"9+0,1>"""
W"

6. J+.'&')D"X+$,"YI'&'-+(2',3"@%,%1')Z"%,9"[$)0*"YC%-'*"'(Z"3'--"2'"3$%3"B10-'".0--"
$'-("2'")'%-0E'"2'%,0,176-"46*0,'**")'*6-3*>""HJBHD"#<2"0,3')'*3'9"0,]""C+"#<2"
5+,*09')0,1"2%/0,1"%,"0,&'*32',3"+7"28"*5%)5'":2'"%,9"',')18"0,"B10-'";"463".$%3"#"
5%)'"%4+63"0*,<3"B10-'D"03<*"46*0,'**"*655'**>"
^"

7. C+D"#".%*"9'=,03'-8"()'(%)'9"7+)"3$%3>""#"3+-9"I%&'"%--"%4+63"3$'".+,9')76-"46*0,'**"
)'*6-3*"3$%3"+3$')"5+2(%,0'*"$%9")'%-0E'9"7)+2"3$'0)"B10-'"'F+)3*D"%,9"#"9'*5)04'9"3$'"
4'%6:76-"*02(-05038"+7"3$'"%10-'"2+9'-D"%,9".$8"03".+)/*>"
H$',D"%K')"#<9"*(',3"%4+63"?L"20,63'*".%N0,1"(+':5D"I%&'"3+-9"2'"3$%3"$'".%*"
0,3')'*3'9"',+61$"3+"10&'"03"%"3)8D"463"4'7+)'".'"909"%,83$0,1"$'".%,3'9"3+"/,+."
*+2'3$0,1>"
_"

8. J+."%)'".'"1+0,1"3+"@'%*6)'"3$'"*655'**"+7"+6)"B10-'"02(-'2',3%:+,T"
`"

9. C+"#".$0(('9"+63"28"B10-'"@%36)038"B**'**2',3"Y3$0*"0*,<3"20,'>""#3<*"%--8<*>""G63"20,'"
.%*")%3$')"*020-%)Z"%,9"#"3+-9"$02"%4+63"$+.".'".+6-9"2'%*6)'"3$'0)"%9+(:+,"%,9"
6*'"+7"/'8"%10-'"()%5:5'*"3+"1%61'"3$'"+&')%--"$'%-3$"+7"3$'0)"%10-'"02(-'2',3%:+,>"
a"

10. G63"I%&'"$'-9"6("$0*"$%,9"3+"*3+("2'>""R#"3$0,/"8+6<)'"(6b,1"3$'"5%)3"4'7+)'"3$'"
$+)*'"$')'"#*%%5>""c+6<)'"2'%*6)0,1"$+."VB10-'<".'"%)'";"+)"$+."V2%36)'<"+6)"%10-'"
02(-'2',3%:+,"0*>""G63"3$%3<*",+3")'%--8"3$'"(+0,3"0*"03TS"
!L"

11. R#<2",+3"0,3')'*3'9"0,"2'%*6)0,1"$+.".'--".'<)'"9+0,1"%10-'"P"%3"-'%*3"3$%3<*",+3"28"
()02%)8"0,3')'*3>""d$%3"#<2"0,3')'*3'9"0,"0*"2'%*6)0,1"V$+.".'--"%10-'"0*"9+0,1"7+)"6*<>S"
!!"

12. e+.D"3+"4'"$+,'*3D"0,"3$%3"2+2',3D"I%&'"4-'."28"20,9>""#<9",'&')")'%--8"3$+61$3"
%4+63"2'%*6)0,1"%10-'"3$%3".%8"4'7+)'>""C+D"#"7'--"4%5/"+,"%,"%1'"+-9"5+,*6-3%,3"3)05/";"
3$'"5+,*6-3%,3"*3%)'";".$')'"#"1%E'"=N'9-8"%3"3$'"5-0',3D",+990,1"28"$'%9"*-+.-8D"%,9"
(')$%(*"3$+61$f6--8")6440,1"28"5$0,>"
B,9"03".+)/'9";"%*"03"%-.%8*"9+'*";"4'5%6*'"$'"5+,:,6'9>"""
!?"

13. c+6"*''"#*%%5D"#<2",+3"%"*+K.%)'"',10,'')"48"3)%0,0,1D"%,9"#",'&')")'%--8"*3690'9"
46*0,'**>""@8"9'1)''"0*"0,"5$'20*3)8";"%,9"*+"#"/0,9"+7"3',9"3+"*''"'&')83$0,1"0,"3$'"
5+,3'N3"+7"%,"'N(')02',3>""B*"#"*''"03g"
!Q"

14. c+6<&'"$%&'"%"$8(+3$'*0*";"%,9"#<9"-0/'"3+"3'*3"03>"
!U"

15. Rc+6)"$8(+3$'*0*"0*"3$%3"48"%((-80,1"%10-'"()%5:5'*D"#".0--")'%-0E'"(+*0:&'"46*0,'**"
)'*6-3*>""J+."*$%--".'"3'*3"03TS"
#,"3$%3"2+2',3D"I%&'"()'h8"265$")'9'=,'9"3$'".%8"#"3$0,/"%4+63"B10-'>""G'5%6*'"
3$0*"0*"3$'"'**',5'"+7".$%3"03"0*"3+"Gi"%10-'>""H+"4'"%"-'%),0,1"+)1%,0E%:+,>""H+"7+56*"+,"
5+,:,6+6*D"0,5)'2',3%-"02()+&'2',3>"
B10-'"+)1%,0E%:+,*"%)'"0,"%"5+,*3%,3"*3%3'"+7"56)0+*038"%,9"'N(')02',3%:+,>""
[+,*3%,3-8"O6'*:+,0,1"3$'0)"%**62(:+,*"%,9"5+,*3)%0,3*D"%,9"5$%--',10,1"
3$'2*'-&'*"3+"*''/"+63"+((+)36,0:'*"3+"-'%),>""H+")6,"'N(')02',3*>""
!W"

16. C+D"$+.".+6-9".'"*3)6536)'"%,"'N(')02',3"3+"3'*3"+6)"$8(+3$'*0*T""
!*3".'",''9"3+"9'=,'".$%3"+6)"9'(',9',3"&%)0%4-'"0*";".$%3"'N(')02',3%-"+635+2'*"
.'"'N('53";"%,9"$+.".'"5%,"+4*')&'j2'%*6)'"3$+*'"+635+2'*>"
?,9".'"0*+-%3'"+6)"0,9'(',9',3"&%)0%4-'";"3$%3"-'&')"3$%3".'".0*$"3+"2+&'D"3$'"
0,1)'90',3".'"4'-0'&'D"48"%990,1"+)"*643)%5:,1D".'".0--"02(%53"+6)"0,9'(',9',3"
&%)0%4-'>"
Q)9".'")6,"%,"'N(')02',3";".'"2%,0(6-%3'"3$'"0,9'(',9',3"&%)0%4-'"0,"%,"
'N(')02',3%-"1)+6(";"%,9"9+,<3"2%,0(6-%3'"03"0,"%"5+,3)+-"1)+6(>"
U3$"%,9"=,%--8D".'"%**'**"3$'")'*6-3*>"""
B,9"3$0*"0*"02(+)3%,3"4'5%6*'D"3$'"I'(',9',3"&%)0%4-'",+3"2+&0,1"3$'".%8".'"
'N('53'9"03"3+"0*"eMH"%"7%0-6)'"07".'"5+2'"%3"3$0*"7)+2"%,"'N(')02',3%-"(')*('5:&'>""
I0*()+&0,1"%"$8(+3$'*0*"0*"%*"&%-09"%,9"&%-6%4-'"%,"'N(')02',3%-"+635+2'"%*"()+&0,1"
03";"%,9"2%8"'&',"80'-9"2+)'"0,*01$3*"%,9",'."O6'*:+,*"3$%,"07"3$'"'N('53'9"
+635+2'"$%9"4'',")'%-0E'9]"
!^"

17. C+D".$%3"%)'"+6)"I'(',9',3"k%)0%4-'*T""d$%3"46*0,'**"+635+2'*"9'=,'"%10-'"*655'**"
7+)"6*T""c+6)*".0--"4'"6,0O6'D"463"#<&'"7+6,9"3$%3"aWl"+7"+)1%,0E%:+,*"9'=,'"46*0,'**"
&%-6'"%*"*+2'"5+240,%:+,"+7"3$'*'"^"7%53+)*m"
P "n)+965:&038"
P "o6%-038"
P "'*(+,*0&','**"
P "[6*3+2')"C%:*7%5:+,"
P "i2(-+8''"C%:*7%5:+,"
P "n)'9053%40-038""
!_"

18. B,9".$%3"*('50=5"$8(+3$'*'*"9+".'"$%&'T""d$%3"%10-'"-'&')*"9+".'"4'-0'&'".'"5%,"
%((-8"3+"02(%53"+6)"46*0,'**"+635+2'*T"
P "HIIT"
P "[#T"
P "[+P-+5%3'9"H'%2*T"
P "[C@"3)%0,'9"*5)62"2%*3')*T"
P "M,P*03'"n)+9653"M.,')*T"
P "n%0)"n)+1)%220,1T"
P "'35g"
!`"

19. C+D",+."3$%3".'"$%&'"3$0*"2+9'-"+7"iN(')02',3%:+,"%,9"@'%*6)0,1"I'(',9',3"%,9"
#,9'(',9',3"&%)0%4-'*D"-'3*"3%-/"%4+63"$+.".'"2'%*6)'"%10-'"*655'**>"
J+."9+".'"2'%*6)'"n)+965:&038T"""
n)+965:&038"0*"9'=,'9"Y'5+,+205%--8Z"%*m""
P o6%,:38"+7"k%-6%4-'"M63(63"j"o6%,:38"+7"[+*3-8"#,(63"
#,(63"7+)"*+K.%)'"9'&'-+(2',3"0*"()02%)0-8"3$'"5+*3"+7"(')*+,,'->"
M63(63"5%,"4'"2'%*6)'9"%",624')"+7".%8*";".03$"?"2%A+)"5%3'1+)0'*m"
• p,03*"+7"d+)/";".$05$"201$3"4'm"
• C3+)8"n+0,3*"Y3$+61$"3$0*"5%,"4'"$%)9"3+"*3%,9%)90E'"%5)+**"3'%2*"+)"3+"
'O6%3'"3+",+,P%10-'"3'%2*Z"
• q6,5:+,"n+0,3*"Y7%2+6*-8"90r56-3"%,9"'N(',*0&'"3+"2'%*6)'Z"
• s0,'*"+7"[+9'"Y'%*0-8"%&%0-%4-'"%,9"6,%24016+6*D"463"(+**04-8"()+2+:,1"
*+2'"6,$'%-3$8"4'$%&0+)*Z"
• p,03*"+7"k%-6'";".$05$"201$3"4'"
• @+,'8"Y7)+2"3$'"46*0,'**"5%*'"7+)"3$'"0,0:%:&'D"+)"*+2'"(')5',3%1'"+7"
3$%3D"+)"(')$%(*"'&',"%536%-")'&',6'"1',')%3'9Z"
• k%-6'"n+0,3*";"%")'-%:&'"6,03"+7"k%-6'"7+)"%,"0,0:%:&'"%,9j+)"%"'-'%*'"
@8"()'7')',5'"0*"7+)"k%-6'"4%*'9"n)+965:&038D"%,9"#"$%&'"%"(%):56-%)"%r,038"7+)"
9'=,0,1"3$%3"0,"2+,'3%)8"3')2*>""J+.'&')D"%,8"+7"3$'*'"2'%*6)'*"5)'%3'"
0,3')'*:,1"0,*01$3*"0,3+"3'%2"(')7+)2%,5'>""
!a"

20. o6%-038"
• e624')"%,9"38('j*'&')038"+7"I'7'53*"
• I'7'53"I',*038"
• I'7'53"B))0&%-"j"t0--"%3'"
• [+9'"[+2(-'N038"
• i35g"
?L"

21. [85-'"H02'"%,9j+)"s'%9"H02'u"7+)"90F')',3".+)/"03'2*";"e'."q'%36)'*u"[$%,1'"
'O6'*3*u"I'7'53*"Y48"*'&')038Z"
?!"

22. e'3"n)+2+3')"C5+)' ""
??"

23. e'3"n)+2+3')"C5+)'"
?Q"

24. #"*%&'9"3$0*"+,'"7+)"-%*3"4'5%6*'"#<2"*3)611-0,1".03$"03>""iN0*:,1j3)%90:+,%-"
n)'9053%40-038"2'%*6)'*"+7"R[+*3"%,9"C5$'96-'"5+,7+)2%,5'S"%)'"*02(-8"0,%9'O6%3'"
%,9"5)'%3'"%"7%-*'"*',*'"+7"()'9053%40-038>"
B10-'"()+A'53*"()+A'53"*5+('"%,9"*5$'96-'"3$)+61$"6*'"+7"$0*3+)05%-"&'-+5038"%,9"
4%5/-+1"*0E0,1>""G63D".$0-'"2+)'"%556)%3'D"3$'"()'50*0+,"0*"1',')%--8"265$"-+.')"3$%,"
3)%90:+,%-"R'*:2%:+,"(+-050'*S".+6-9"*611'*3";"9'*(03'"3$'"7%53"%,8"(')5'0&'9"
()'50*0+,"0,"3)%90:+,%-"()+A'53"'*:2%3'*")'*6-3"7)+2"*%5)0=50,1"O6%-038"+)")%905%-"
'*:2%3'"(%990,1";",'03$')"+7".$05$"%)'"%55'(3%4-'>"
B,9"#"=,9"3$%3D"'&',"0,"3$'"B10-'"5+226,038D"3$'"0,$')',3"&%)0%40-038"0,"+6)"
()+A'5:+,*"%)'")%)'-8".'--"6,9')*3++9>"
P H'%2"3$)+61$(63"Y&'-+5038Z"0*"&%)0%4-'D".$05$"5)'%3'*"%"5+,'"+7"6,5')3%0,38")'-%3'9"3+"
$+."265$".+)/".0--"4'"5+2(-'3'9"48".$',>"
P i*:2%3'9"*0E'"+7".+)/"03'2*"0*"&%)0%4-'"Y3$'"q04+,%550"*'O6',5'"2%/'*"3$0*"5-'%)Z"
.$05$"5)'%3'*"%"5+,'"+7"6,5')3%0,38"%*"3$'"3+3%-"4+98"+7".+)/"4'5+2'*"-%)1')"%,9"
-%)1')>"
P i*:2%3'*"+7"*5+('"%,9j+)"*5$'96-'"*$+6-9D"07"()'9053%4-'D"7+)2"3$'"209P(+0,3"+7"%"
,+)2%-"90*3)046:+,"+7"-0/'-8"%536%-"+635+2'*>""J+.'&')D"3)%90:+,%-"*+K.%)'"
9'&'-+(2',3"+)1%,0E%:+,*"%-2+*3",'&')"$%&'"%",+)2%-"90*3)046:+,"+7"%536%-*"%)+6,9"
3$'0)"'*:2%3'*>"
#"$%&'",+3"5+2'"6(".03$"%")'%--8"1++9"2'3)05"7+)"n)'9053%40-038"3$%3"3%/'*"3$'*'"
%*('53*"0,3+"%55+6,3D"3$%3"5%,"%-*+"4'"6*'9"7+)"(+):+,*"+7"3$'"',3')()0*'"3$%3"2%8"4'"
6*0,1"2+)'"3)%90:+,%-"2'3$+9*>""G63"#".+6-9"-+&'"3+"1'3"%--"+7"8+6)"3$+61$3*"%,9"$'-("
0,"9'&'-+(0,1"+,'";"4'5%6*'"-0/'"03"+)",+3"3$0*"#C"%,"02(+)3%,3"G6*0,'**"C655'**" ?U"
5)03')0%"7+)"2+*3"+)1%,0E%:+,*>"

25. C+D"#"$+('"3$0*"$%*"4'',"$'-(76-"7+)"8+6>""#".%,3"3+"'2($%*0E'"3$%3"3$'*'"2%8"+)"2%8"
,+3"4'"cMp"G6*0,'**"M635+2'*D"+)"8+6)"2'3)05*"7+)"2'%*6)0,1"3$+*'"M635+2'*>""
B,9"3$'"(+3',:%-"-'&')*"#<&'"2',:+,'9"7+)"02(%5:,1"3$+*'"M635+2'*"%)'"A6*3"28"
$8(+3$'*'*";"4%*'9"+,".$%3"#<&'"*'',".03$"+3$')"+)1%,0E%:+,*>""#*"3$%3"5%6*%-"
)'-%:+,*$0("%((-05%4-'"0,"8+6)"+)1%,0E%:+,T""#"9+,<3"/,+.";"463"#<9"-0/'"3+"3'*3"3$%3"
$8(+3$'*0*g"
?W"

26. ?^"