The document discusses various topics related to design, branding, and advertising including archetypes, brand environment, influencing behavior, subscription offers, and visual storytelling. Key points covered include the four vectors through which brand emerges (product, behavior, core idea, environment), an archetype diagram framework for human motivation, how brand environment uses bold colors, an Economist subscription offer analyzed by Dan Ariely, and a 1968 Union Carbide commercial as an example of visual storytelling. Contact information is also provided for relevant people and resources.

1. Useful, Beautiful, Digital

2. Measurable
& meaningful

3. Measurable
& meaningful
Bathcamp 29
8th February 2012

4. Design
Branding
& Advertising

5. Acronyms

6. Acronyms
ux
s
cm seo
h tml

7. Acronyms
ux wow
s
cm seo
h tml

8. Design?

9. Design?
The Process of Design Squiggle by Damien Newman
http://v2.centralstory.com/about/squiggle/

10. What do we present?

11. What do we present?

12. What do we present?

13. Design
Branding
& Advertising

14. Product
Behaviour Core idea Environment
Communication

15. Product
Behaviour Core idea Environment
Communication
The four vectors through which brand emerges.
Wally Ollins: The Brand Handbook

19. Archetypes
Provide a scientific framework to map human motivation and creative meaning.
(Professor Carol S. Pearson, & marketing consultant, Margaret Mark).

23. Archetype diagram by Charles Walker: Brand Communications.

24. Creator
Motto: If you can imagine it, you can create it.

25. Brand
environment
The visual language is bold,
vibrant, energising and vivid.
Colours are bright,
warm, radiant, cordial.

26. Design
Branding
& Advertising

27. Influencing
behaviour

28. Subscription
Economist subscription offer, observation by Dan Ariely – http://danariely.com

29. Subscription
Economist.com $59
Economist subscription offer, observation by Dan Ariely – http://danariely.com

30. Subscription
Economist.com $59
Print subscription $125
Economist subscription offer, observation by Dan Ariely – http://danariely.com

31. Subscription
Economist.com $59
Print subscription $125
Print & web subscription $125
Economist subscription offer, observation by Dan Ariely – http://danariely.com

34. Visual
storytelling

37. Commercial made for Union Carbide in 1968 for an insulation material called "Super Insulation."
http://www.youtube.com/watch?v=6zLyYenr-js

39. @waringdesign
jon@3sixty.co.uk
The Process of Design Squiggle by Damien Newman Economist subscription offer by Dan Ariely
http://v2.centralstory.com/about/squiggle/ http://danariely.com
The four vectors through which brand emerges. Get Mental Notes by Stephen P Anderson
Wally Ollins: The Brand Handbook http://getmentalnotes.com/
Archetypes diagram by Brand Communications
Contact Charles Walker: M 0741356 6298 W 020 7638 6856