Combining design, UX and strategy to create digital experiences was once a virtue. Now, experiences based on a deeper more meaningful connection – like brand – are the ones that stand out and succeed.
“We had a well-defined strategy except it completely lost its essence during the execution phase”. Most senior managers have at least uttered this phrase more than once in their careers and just as many solutions have been offered by consultants on how to rectify the execution and/or value generation chasm. The recommendations often include better alignment between strategy and execution teams, strategies that are practical and realistic and so on
In advising clients how to work through gnarly issues, manage conflict, and create change, I have found that good questions result in good outcomes. Here are 12 of my favorites.
10 Quotes from Leaders on Life, Teamwork and SuccessZillow
Over the last 10 years, we’ve invited inspirational leaders to speak in our Zillow Group Speaker Series. Enjoy some of the best advice we’ve heard from Presidents, CEOs, actors and athletes.
Trends in Corporate Communications and four new competencies for success: strategist, scientist, activist, artist. Based on lecture by Lois Kelly to Emerson College Integrated Marketing Communications graduate class.
Personas drivers of transformation or hollow profit? Ann Longley
A short presentation describing how personas can be used effectively in product / service design and cultural transformation. It raises questions about the motivations of using personas as well as their limitations. It offers a way forward for developing meaningful personas and empowering stakeholders through participatory design.
Randy Harrington blew PowWOW 2014 out of the water with his amazing keynote. He discussed the value of intelligence, opportunity, how me manage our relationships, and even our problem-solving strategies. We loved having Randy join us!
Workshop designed and facilitated by Lauren Currie and Lulu Mickelson; Community Engagement Designer at the NYC Small Business Services. Part of the Service Design Network's Global Conference in NYC 2015
“We had a well-defined strategy except it completely lost its essence during the execution phase”. Most senior managers have at least uttered this phrase more than once in their careers and just as many solutions have been offered by consultants on how to rectify the execution and/or value generation chasm. The recommendations often include better alignment between strategy and execution teams, strategies that are practical and realistic and so on
In advising clients how to work through gnarly issues, manage conflict, and create change, I have found that good questions result in good outcomes. Here are 12 of my favorites.
10 Quotes from Leaders on Life, Teamwork and SuccessZillow
Over the last 10 years, we’ve invited inspirational leaders to speak in our Zillow Group Speaker Series. Enjoy some of the best advice we’ve heard from Presidents, CEOs, actors and athletes.
Trends in Corporate Communications and four new competencies for success: strategist, scientist, activist, artist. Based on lecture by Lois Kelly to Emerson College Integrated Marketing Communications graduate class.
Personas drivers of transformation or hollow profit? Ann Longley
A short presentation describing how personas can be used effectively in product / service design and cultural transformation. It raises questions about the motivations of using personas as well as their limitations. It offers a way forward for developing meaningful personas and empowering stakeholders through participatory design.
Randy Harrington blew PowWOW 2014 out of the water with his amazing keynote. He discussed the value of intelligence, opportunity, how me manage our relationships, and even our problem-solving strategies. We loved having Randy join us!
Workshop designed and facilitated by Lauren Currie and Lulu Mickelson; Community Engagement Designer at the NYC Small Business Services. Part of the Service Design Network's Global Conference in NYC 2015
Building A Successful Technology Career. Surviving and thriving in a technology career can be quite difficult. First you need to focus on your technical chops. Then you have to figure out how to work with your team members and manage your boss. We will cover the steps it takes to make a tech career successful.
How to get your team energized for creativity, collaboration and customer results. The two driving forces for building a team that delivers are culture and leadership. In this presentation, we share:
- a framework for understanding and building a digital culture
- our proprietary Team Maximizer Framework that outlines the 6 steps to make your team great
Social Media: Trends, Trust and Telling Your StoryLaura Lee Dooley
In a time of stagnant distrust of institutions, YOUR social media presence provides a means to connect with people who seek your expertise and trust your brand. However, first, you need to get (and keep) your audience's attention. Whether you are a passionate advocate for WRI's work, an expert spokesperson for our issues, or a highly competent communicator, this session and panel discussion highlights current trends, research, and first-hand experience to help you more effectively engage on social media.
IoD Course Tutor and Consultant Martin Thomas presented "Standing on the Shoulders of (Business) Giants - Lessons from the Old Economy" at the Elite Business Event.
In a world where 'innovation' and 'disruption' are at the centre of new business, should traditional management concepts be discarded?
Communicate Your Value - and Brand Yourself to Win (Designer Edition)Eric Weaver
Presentation to the Seattle Graphic Artists Guild on 3/27/13. Audience: design professionals. Topic: learn how to create a personal brand strategy, why it's important, how to create a personal online footprint, best practices and cautionary tales.
Cómo formar y mantener a un equipo de ingenieros felicesSoftware Guru
Detrás de toda empresa de tecnología exitosa yace un motor que impulsa sus metas: el equipo de tecnología.
Esta plática es para equipos de todos tamaños y edades, y abordará los fundamentos detrás de crear y mantener un equipo sano de ingeniería. Platicaremos sobre distintos aspectos tales como reclutamiento, selección, compensación, arranque, motivación, y coordinación Aprenderás cómo encontrar ingenieros de software y cómo mantenerlos contentos.
Know about Executive presence, it's importance in your career growth and the ways to develop the traits for the same.
It is the missing link between your merit and success.
Four examples of our work from 2011. We've produced a printed version (hence the wording on page 3). If you'd like us to send you a copy, please contact chris.thurling@3sixty.co.uk and he'd be happy to pop a copy in the post!
More Related Content
Similar to Archetypes – Making the mundane meaningful.
Building A Successful Technology Career. Surviving and thriving in a technology career can be quite difficult. First you need to focus on your technical chops. Then you have to figure out how to work with your team members and manage your boss. We will cover the steps it takes to make a tech career successful.
How to get your team energized for creativity, collaboration and customer results. The two driving forces for building a team that delivers are culture and leadership. In this presentation, we share:
- a framework for understanding and building a digital culture
- our proprietary Team Maximizer Framework that outlines the 6 steps to make your team great
Social Media: Trends, Trust and Telling Your StoryLaura Lee Dooley
In a time of stagnant distrust of institutions, YOUR social media presence provides a means to connect with people who seek your expertise and trust your brand. However, first, you need to get (and keep) your audience's attention. Whether you are a passionate advocate for WRI's work, an expert spokesperson for our issues, or a highly competent communicator, this session and panel discussion highlights current trends, research, and first-hand experience to help you more effectively engage on social media.
IoD Course Tutor and Consultant Martin Thomas presented "Standing on the Shoulders of (Business) Giants - Lessons from the Old Economy" at the Elite Business Event.
In a world where 'innovation' and 'disruption' are at the centre of new business, should traditional management concepts be discarded?
Communicate Your Value - and Brand Yourself to Win (Designer Edition)Eric Weaver
Presentation to the Seattle Graphic Artists Guild on 3/27/13. Audience: design professionals. Topic: learn how to create a personal brand strategy, why it's important, how to create a personal online footprint, best practices and cautionary tales.
Cómo formar y mantener a un equipo de ingenieros felicesSoftware Guru
Detrás de toda empresa de tecnología exitosa yace un motor que impulsa sus metas: el equipo de tecnología.
Esta plática es para equipos de todos tamaños y edades, y abordará los fundamentos detrás de crear y mantener un equipo sano de ingeniería. Platicaremos sobre distintos aspectos tales como reclutamiento, selección, compensación, arranque, motivación, y coordinación Aprenderás cómo encontrar ingenieros de software y cómo mantenerlos contentos.
Know about Executive presence, it's importance in your career growth and the ways to develop the traits for the same.
It is the missing link between your merit and success.
Four examples of our work from 2011. We've produced a printed version (hence the wording on page 3). If you'd like us to send you a copy, please contact chris.thurling@3sixty.co.uk and he'd be happy to pop a copy in the post!
Digital is a maturing industry now, compared to 10 years ago...We’ve become very good at the measurable. Infact, much of the what we do is becoming comoditised.
Websites should be as much about soul as utility...about bringing things to life. Design, branding and advertising have approaches that we can use to do this.
We produced a highly successful campaign site for the German railway company Deutsche Bahn in early 2010. The campaign encouraged young people to travel to music festivals across Germany using Deustche Bahn trains and was built around a competition to win tickets and travel to the ‘Melt’ music festival near Berlin. The campaign generated 215% more email sign ups than the target goal.
3Sixty have worked with Bristol Airport since 2005, in which time we have transformed their website from a cost centre to a profit centre, generating millions of pounds of direct revenue for the business
Cofunds is one of the UK’s top financial planning platforms with over £20bn of funds under management. We are working with Cofunds to make their platform so simple and intuitive that it leads to genuine brand advocacy.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
2. ARCHETYPES
What’s this all about?
• Digital primary touchpoint for business
• UX, design & strategy no longer a virtue
• Brand creates a deeper, more meaningful connection
• UX is in unique position to tell a brand story
16. ARCHETYPE CARDS
You’re going to reduce from 60 to 30
• Spread out image side up
• Think about the brand
• Use your intuition
• 2 minutes
Cards used with kind permission
BY M. HARTWELL & J. CHEN - from ARCHETYPES IN BRANDING
22. Summary
• Digital is the primary touchpoint for business
• Brand creates a deeper, more meaningful connection
ARCHETYPES CAN
• Bridge conversations between left and right brains
• Create instinctive understanding of business personality
• Catalyst for meaningful digital experiences
• Map human motivation and creative meaning