The document discusses the importance of metrics for businesses, especially at senior leadership levels. It outlines three key factors for effective measurement: understanding the current baseline, setting goals for improvement, and identifying strategies to achieve those goals. Metrics should be used to track small, early wins and broadcast successes. The author, Carla Bendeich, is an organizational development leader experienced in using metrics to drive real results across different industries.

1. Carla BendeichCarla Bendeich
Organizational Development LeaderOrganizational Development Leader
Meaningful
Measurements

2. Importance of MetricsImportance of Metrics
 Metrics are critical for all businesses-Metrics are critical for all businesses-
especially for people at the C levelespecially for people at the C level
 Metrics are a guaranteed way to getMetrics are a guaranteed way to get
noticednoticed
 The key lies in knowing how to useThe key lies in knowing how to use
them to your advantagethem to your advantage

3. MeasurementMeasurement
Three Key FactorsThree Key Factors
 Where are you now?Where are you now?
 Where do you want to be?Where do you want to be?
 What will it take to get there?What will it take to get there?

4. Baseline
The initial assessment is the most important step
 A business must know their initial starting point
 Too many companies try to get results without
taking the time to know where they began
 This does take time but is critical for evaluation
 Results are based on beginning values

5. Exceed GoalsExceed Goals
 First focus on what can result in small
changes & small wins
 Understand what is most important to the
company to change
 Develop strategy that includes evaluation
points
 Broadcast results

6. About Carla BendeichAbout Carla Bendeich
Dedicated to Real ResultsDedicated to Real Results
Carla has extensively studied ROI and produced results at every organizationCarla has extensively studied ROI and produced results at every organization
she’s been involved. She started her career in the financial services industryshe’s been involved. She started her career in the financial services industry
and has positively impacted each company by identifying challenges andand has positively impacted each company by identifying challenges and
providing solutions.providing solutions.
Student of Behavior AnalyticsStudent of Behavior Analytics
Carla continuously researches learning behaviors, current trends, analyzesCarla continuously researches learning behaviors, current trends, analyzes
demographic differences and discovers how to communicate for each style.demographic differences and discovers how to communicate for each style.
Committed to EducationCommitted to Education
While receiving her undergraduate degree in Marketing from NIU, she wasWhile receiving her undergraduate degree in Marketing from NIU, she was
awarded the Sales Student of the Year in the Advanced Professional Salesawarded the Sales Student of the Year in the Advanced Professional Sales
Program. She has remained involved with NIU by serving on the SalesProgram. She has remained involved with NIU by serving on the Sales
Advisory Board since 1998, leading the Mentoring Program and teaching aAdvisory Board since 1998, leading the Mentoring Program and teaching a
Marketing course for the MBA Program. Carla completed her MBA atMarketing course for the MBA Program. Carla completed her MBA at
Benedictine University and was the only one in her graduating class thatBenedictine University and was the only one in her graduating class that
achieved a concentration in Organizational Leadership. She currently holdsachieved a concentration in Organizational Leadership. She currently holds
her Illinois Life, Accident & Health License and previously maintainedher Illinois Life, Accident & Health License and previously maintained
FINRA Series 7, 24, 63 & 65 licenses.FINRA Series 7, 24, 63 & 65 licenses.

7. TestimonialsTestimonials
““Carla is clearly leading the group by example by taking one of ourCarla is clearly leading the group by example by taking one of our
strategies and putting it into effect.”strategies and putting it into effect.”
--David Burghard, Executive Director- Individual Product, Fort Dearborn LifeDavid Burghard, Executive Director- Individual Product, Fort Dearborn Life
““Carla Bendeich is a great facilitator! She really knows how toCarla Bendeich is a great facilitator! She really knows how to
energize her audience and promote discussion. Her positiveenergize her audience and promote discussion. Her positive
attitude and professionalism contribute to her success.”attitude and professionalism contribute to her success.”
--Sue Griffith, Executive Vice President, Human Resources, MB FinancialSue Griffith, Executive Vice President, Human Resources, MB Financial
““Carla Bendeich’s ability to clearly communicate the process andCarla Bendeich’s ability to clearly communicate the process and
value of her training program is second to none. Working withvalue of her training program is second to none. Working with
Carla has helped me deliver bottom line results.”Carla has helped me deliver bottom line results.”
––Angie Visage, Assistant Vice President, Commercial Banking, First DuPage BankAngie Visage, Assistant Vice President, Commercial Banking, First DuPage Bank

8. Contact InformationContact Information
If you’re ready for results,
Contact Carla Bendeich
cbendeich@aol.com
Mobile: 630-664-4150
Company Website: http://www.sheerexperienceinc.com/
Linked-In Profile: http://www.linkedin.com/pub/carla-
bendeich/2/6b5/57b