ENGLISH 10 - Tips on Delivering Campaign and Advocacy Speeches

1. Lesson 19.4
Tips on Delivering Campaign
and Advocacy Speeches

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4. Learning Competency
This lesson serves as a prerequisite lesson for the following
DepEd competency:
Deliver self-composed speeches on advocacies, social
issues, and concerns (EN10F-Ia-3.14).

5. Objective
At the end of this lesson, the learner should be able to
write and deliver campaign and advocacy speeches
properly.

6. Essential Question
How can you deliver campaign and
advocacy speeches effectively?

7. Try it!
Warm-Up
1. Form a group of five.
2. List the most important things to do and remember when
delivering a speech based on the videos on election
campaign and advocacy speeches that you have watched.
3. Come up with five to seven guidelines in giving a speech.
Quick Writes

8. 1. Michigan (noun) - state in Midwestern US
I want to visit Michigan next week.
2. cannon (noun) - a gun used to fire explosive shells
All the cannons are ready for firing.
3. ballot (noun) - a sheet of paper used for voting
You have to shade the circle of the contestant you want to
vote on the ballot.
Unlocking of Difficulty

9. 4. consequential (adjective) - something that happens as a
result
We have become a part of this great consequential event.
5. stance (noun) - one’s opinion
You have to express your stance regarding the issue.

10. Learn about It
1. Practice your speech multiple times until you learn it by
heart. Delivering the speech from memory allows you to
adjust to the situation.
Tips on Delivering a Campaign and Advocacy Speech

11. Learn about It
2. Learn to control your volume, pitch, rate, and pauses.
● Volume is the loudness or softness of sound.
● Pitch is the highness or lowness of tone.
● Rate is a measure of how fast or how slow a person
speaks.
● Pause is the rest or stop in speech.

12. Learn about It
3. Practice under realistic conditions. Go to the venue
where you will speak and practice there. Ask friends to
listen to your speech and give you some feedback.
4. Smile and acknowledge some members of the audience
right at the beginning to build rapport.
5. Maintain eye contact with the audience even though you
are reading from your speech.
6. Match your facial expressions with what you are saying.

13. Learn about It
7. Use appropriate hand gestures while speaking.
Otherwise, keep your hands by your side.
8. Maintain proper posture. Assume this stance: place your
feet 12 to 18 inches apart, slightly outward, distribute your
weight evenly over the balls of feet, and lean slightly
toward the audience.
9. Improvise if some problems occur during your delivery.
10.Answer hostile questions briefly and deal with unfriendly
audience members with composure.

14. Learn about It
Watch this video of
Hillary Clinton delivering her campaign speech. Observe
the way she delivers her speech. Afterward, answer the
questions below:
1. Who delivered the speech?
2. What can you say about her posture and her use of hand
gestures?
3. What did you observe with the way she talks?
4. Describe the language she used.

15. Speaking Prompts
Answer the following speaking prompts.
A.The teacher will provide different topics that you will
pick from. Suppose you were a politician. Deliver a
portion of a campaign speech discussing what you plan
to do regarding issues on the topic assigned to you.

16. Speaking Prompts
B. Read the advocacy speech entitled, “
Speech for Minister Martin at the Launch of the National Drugs Aw
areness Campaign.
” Using what you have learned from the lesson, annotate a copy of
the speech to mark where you will employ proper rate, pause, hand
gestures, etc.
C. Using your annotated copy from the advocacy speech you have
read, and the portion of a campaign speech you have made, deliver
your speeches following the proper rate, volume, pause, hand
gestures, etc. Work with a partner to record a video of each other

17. Speaking Prompts
Criteria Does Not Meet
Expectations
1
Nearly Meets
Expectations
2
Meets
Expectations
3
Exceeds
Expectations
4
Score
Content/
Substance (50%)
Clear and relevant
to the topic
The content of the
speech needs
improvement, for
it is unclear and
unrelated to the
prompt given.
The content of the
speech is
somewhat clear
and related to the
prompt given, but
still needs
improvement.
The speech is
clear, relevant
and has good
content. In
general, the
advocacy is also
good.
The speech is well-
written. The
advocacy is well
thought of. The
speech exceeded
the expectations.
Voice Projection
(25%)
Volume, rate, pitch,
and pause
The student failed
to observe proper
volume, rate,
pitch, and pause
most of the time.
The student
somewhat
observed proper
volume, rate,
pitch, and pause
most of the time.
The student
observed proper
volume, rate,
pitch, and pause
while delivering
the speech but not
all the time.
The student
observed proper
volume, rate,
pitch, and pause
from the
beginning to the
end of the speech.

18. Speaking Prompts
Criteria Does Not Meet
Expectations
1
Nearly Meets
Expectations
2
Meets
Expectations
3
Exceeds
Expectations
4
Score
Non-verbal
Aspect (25%)
Proper hand
gestures and facial
expressions
throughout the
delivery
The student failed
to observe
proper hand
gestures and
facial
expressions most
of the time.
The student
somewhat
observed proper
hand gestures
and facial
expressions most
of the time.
The student
observed proper
hand gestures
and facial
expressions while
delivering the
speech most of
the time.
The student
observed proper
hand gestures
and facial
expressions from
the beginning to
the end of the
speech.
Total Score =

19. Why do you think is it important to follow a set of
principles in order for you to become successful?
Values Integration

20. Synthesis
1. Form groups of three.
2. Come up with an advocacy that you think could help you
as a student.
3. Write an advocacy speech to promote the advocacy your
group is supporting.
4. Deliver your speech in front of the class, complete with
costumes while following the guidelines in an effective
speech delivery. Each member could be assigned a part of
the speech to deliver.

21. Synthesis
After the activity, answer the following questions:
● Was the activity enjoyable? Why or why not?
● What advocacy did you support? Why?
● Are you satisfied with your group’s output? Why or why
not?
● How did you choose your representative? What are his or
her qualities that will qualify as an effective speaker?
● What did you learn from the activity?

22. Synthesis
Criteria Does Not Meet
Expectations
1
Nearly Meets
Expectations
2
Meets
Expectations
3
Exceeds
Expectations
4
Score
Content/
Substance (50%)
Clear and relevant
to the topic
The content of the
speech needs
improvement, for
it is unclear and
unrelated to the
prompt given.
The content of the
speech is
somewhat clear
and related to the
prompt given, but
still needs
improvement.
The speech is
clear, relevant
and has good
content. In
general, the
advocacy is also
good.
The speech is well-
written. The
advocacy is well
thought of. The
speech exceeded
the expectations.
Voice Projection
(25%)
Volume, rate, pitch,
and pause
The student failed
to observe proper
volume, rate,
pitch, and pause
most of the time.
The student
somewhat
observed proper
volume, rate,
pitch, and pause
most of the time.
The student
observed proper
volume, rate,
pitch, and pause
while delivering
the speech but not
all the time.
The student
observed proper
volume, rate,
pitch, and pause
from the
beginning to the
end of the speech.

23. Synthesis
Criteria Does Not Meet
Expectations
1
Nearly Meets
Expectations
2
Meets
Expectations
3
Exceeds
Expectations
4
Score
Non-verbal
Aspect (25%)
Proper hand
gestures and facial
expressions
throughout the
delivery
The student failed
to observe
proper hand
gestures and
facial
expressions most
of the time.
The student
somewhat
observed proper
hand gestures
and facial
expressions most
of the time.
The student
observed proper
hand gestures
and facial
expressions while
delivering the
speech most of
the time.
The student
observed proper
hand gestures
and facial
expressions from
the beginning to
the end of the
speech.
Total Score =

24. 1. Think of an existing advocacy or come up with a new
one that you think can help society today.
2. Write a speech about this advocacy on one whole
sheet of paper.
3. After writing the speech, record a video of yourself
delivering the speech.
4. Submit the video via USB, mobile phone, or email.
Assignment

25. Assignment/Agreement
Criteria Does Not Meet
Expectations
1
Nearly Meets
Expectations
2
Meets
Expectations
3
Exceeds
Expectations
4
Score
Content/
Substance (50%)
Clear and relevant
to the topic
The content of the
speech needs
improvement, for
it is unclear and
unrelated to the
prompt given.
The content of the
speech is
somewhat clear
and related to the
prompt given, but
still needs
improvement.
The speech is
clear, relevant
and has good
content. In
general, the
advocacy is also
good.
The speech is well-
written. The
advocacy is well
thought of. The
speech exceeded
the expectations.
Voice Projection
(25%)
Volume, rate, pitch,
and pause
The student failed
to observe proper
volume, rate,
pitch, and pause
most of the time.
The student
somewhat
observed proper
volume, rate,
pitch, and pause
most of the time.
The student
observed proper
volume, rate,
pitch, and pause
while delivering
the speech but not
all the time.
The student
observed proper
volume, rate,
pitch, and pause
from the
beginning to the
end of the speech.
Total Score =

26. Assignment/Agreement
Criteria Does Not Meet
Expectations
1
Nearly Meets
Expectations
2
Meets
Expectations
3
Exceeds
Expectations
4
Score
Non-verbal
Aspect (25%)
Proper hand
gestures and facial
expressions
throughout the
delivery
The student failed
to observe
proper hand
gestures and
facial
expressions most
of the time.
The student
somewhat
observed proper
hand gestures
and facial
expressions most
of the time.
The student
observed proper
hand gestures
and facial
expressions while
delivering the
speech most of
the time.
The student
observed proper
hand gestures
and facial
expressions from
the beginning to
the end of the
speech.
Total Score =

27. Bibliography
“Effective Speaking for Candidates.” 2014. Aristotle. Accessed October 12, 2018.
http://aristotle.com/blog/2014/09/effective-speaking-for-candidates/.
“Making Your Speech Count.” 2014. Aristotle. Accessed October 12, 2018.
http://aristotle.com/blog/2014/09/making-your-speech-count/.
Lehrman, Robert. 2010. The Political Speechwriter’s Companion. Washington, DC: CQ Press.
Obar, Jonathan A., Paul Zube, and Clifford Lampe. 2012. “Advocacy 2.0: An Analysis of How Advocacy
Groups in the United States Perceive and Use Social Media as Tools for Facilitating Civic
Engagement and Collective Action.” Journal of Information Policy 2: 1-25. Accessed August 05, 2022.
https://www.jstor.org/stable/10.5325/jinfopoli.2.2012.0001
O’Hair, Dan, and Rob Stewart. 1999. Public Speaking: Challenges and Choices. Boston, MA: Bedford/St.
Martin’s.

28. Bibliography
Open Election Data Initiative. 2016. “Section 3: Key Election Process Categories.” Accessed August 05,
2022. http://openelectiondata.net/en/guide/key-categories/ election-campaigns/
PhotoVoice.org. 2011. “Definition of Terms.” Accessed August 05, 2022. https://
photovoice.org/methodologyseries/method_05/terms.htm
Powell, Larry and Joseph Cowart. 2013. Political Campaign Communication. Upper Saddle, New Jersey:
Pearson Education.
Snyder, James T. 2000. “Writing a Great Campaign Speech.” Accessed August 05, 2022.
https://www.heartland.org/publications-resources/publications/writing-a-great-campaign-speech
Verderber, Rudolph F., and Kathleen S. Verderber. 2007. The Challenge of Effective Speaking. 13th ed.
Singapore: Thomas Learning Asia.