The document discusses applying for conditional funding from MDeC to develop products and startups. It asks common questions about the funding, including what types of activities and industries can be funded, the application process, and expectations for the funding proposal or "THE Paper" and presentation or "THE Pitch". Applicants need to clearly explain the problem their product or service solves, how it solves the problem, evidence of demand, and package it into a simple proposal and presentation that engages the reviewers emotionally rather than just providing logical details.

1. YOU ……….. MONEY

2. Where do I find… MONEY?

3. These guys? How about …

4. provided you know how… Free Money

5. I know you have questions… What is conditional funding? Is it a loan that has to be repaid? What is the quantum of funds? What are theactivities that can be funded? What is the duration for development? Who is eligible? Can companies (MSC Malaysia status and Non-MSC Malaysia status) apply? Can foreigners or PRs apply? Can development be carried out in another country? (Including Malaysians living or working overseas) Will MDeC take any equity share of the company incorporated or the IP created? Who owns the assets/software/hardware procured under the project?

6. Google for “preseed” or “ICON GRANT” http://www.mscmalaysia.my/topic/Pre-Seed+Fund http://www.mscmalaysia.my/icon

7. 2 steps … Application Process THE Paper THE Pitch

8. THE Paper K.I.S.S - Keep it simple, stupid…

9. An Idea First you need…

10. Not for MDEC… Unless you are Elvis who can Rap…

11. Problem & Solution A good idea consists of a …

12. Solution By itself doesn’t‘ mean much…

13. Problem Unless it solves a…

14. PRODUCT Packaged into a…

15. Demand And you have to prove that there is…

16. The Recipe Problem Solution Product Demand

17. The Pitch 10 minutes to prove your worth…

18. simpleR because if not… It’s like the Paper but…

19. Scenario 1: You gave him a headache… On our social network you can create events, create jobs, create groups, add friends, add pets, slay monsters

20. Scenario 2: You put her to sleep… On our social network you can create events, create jobs, create groups, add friends, add pets, slay monsters

21. 2 ways to tell a story… “my idea is to build great accounting software”

22. It’s not Logical, it’s Emotional… Simple message - Borat is a stupid but funny guy.

23. thamkengyew@gmail.com www.kengyew.com