The document summarizes a creative facilitation session held for Envision to explore opportunities for their Envision Ally video calling feature. Through problem reframing and ideation techniques like criminal profiling, the group identified expanding independence for the visually impaired as the key problem. Top ideas were visualized on posters, such as integrating Envision Ally into smart home devices to enable independent living. An appendix provides links to additional details like the ideation board and poster outputs.

1. Client Report 1
Client Report
Creative Facilitation
- ID5325 -
Rojin Moghadam
- 5088135 -

2. Client Report 2
Table of Content:
Introduction
“Creative Facilitation is the art of leading a team through a creative process
in order to solve problems or generate new shared visions and
opportunities for organizations. Getting everyone on the same page in an
open and trustful atmosphere of creative collaboration demands special
care and attention.”
- Marc Tessoul -
Client Background
Envision empowers visually impaired people to become more independent by speaking out the visual
world around them. The Envision app and Envision Glasses use artificial intelligence to read all kinds of
text from any surface, recognize faces, describe scenes, find objects, scan barcodes, detect colors and so
much more. It is the best all-in-one tool in the pocket of a blind or low vision user for all of their visual
recognition tasks.
Problem Analysis
Problem Analysis: how the problem (PAG) was tackled and rewritten (PAP)
Problem as Given
Exploring opportunities for Envision Ally
Envision Ally, the video calling feature within Envision Glasses, is being used a lot by our users
across the world. It offers limitless possibilities and opportunities for doing more. Envision wishes
to tap into this by understanding the possible directions that Envision Ally as a product could take,
with both short-term and long-term feature development roadmap.
Creative Facilitation
- ID5325 -
Introduction
Client Background
Problem Analysis
Problem as Given
Problem as Perceived
Ideation Process
Session Results
Appendix

3. Client Report 3
Problem as Perceived
The first diamond of the creative process focuses on problem finding, meaning that the given problem
needs to be investigated by the resource groups in order to help them understand the concept and define
a problem statement that helps in ideation.
Through purging in the problem as given, doing the Flower Association technique on the visual
impairment context, and utilizing the SPARK keywords informing “How to” questions, the resource group
was able to reach the following problem as perceived:
How to achieve complete independence for visually impaired people?

4. Client Report 4
Ideation Process
The second diamond of the creative facilitation process is focused on idea finding. In order to extract
more flexible ideas rather than quantity, the resource group was first asked to purge on the problem as
perceived. Then, the criminal round technique helped them get out of the context for a few minutes and
sympathize with four different criminal villain characters. The associations that came out of this round,
were force-fitted into the problem, leading to creative ideas.
The resource group was thus asked to rate the most outstanding ideas by the Hits and Dots method.
- Rules to keep in mind while
defining the problem statement
- Problem as perceived

5. Client Report 5
Session Results
The Final diamond of the process is solution
finding.
Since Envision did not aim to get detailed results
and solutions for their question, but they rather
expected out-of-the-box and crazy ideas,
visualizing top-rated ideas in a format of a poster
was chosen.
- Hits and Dots method

6. Client Report 6
Each participant took one of the ideas and
expanded in the format below.
Appendix
Link to Miro board:
https://miro.com/app/board/uXjVONGJW4E=/?invite_link_id=892275326240
- Poster template offered for the resource group
- Poster 1 - Poster 2
- Poster 3 - Poster 4

7. Client Report 7
- Session plan and schedule