The document discusses the history and development of mobile news delivery. It outlines how mobile news has evolved from SMS and MMS services to specialized applications and mobile-optimized websites that allow people to access news anytime, anywhere. While mobile news provides advantages like easy access and real-time updates, challenges remain around limited screen sizes, variable connection speeds, and the influence of gatekeepers over citizen journalism on mobile platforms. The prediction is that mobile media will continue to grow as a mainstream medium and news publishers may start charging for mobile content.

1. MDIA5003 JunjiaZhong Z3282642 News in Mobile Generation1

2. 1. History of mobile media2. Why mobile news?3. Mobile news delivery 4. Advantages and problems5. PredictionOutline2

3. The fifth media: Newspaper, radio, TV, Internet, then mobile media.History of mobile mediahttp://www.youtube.com/watch?v=FScddkTMlTc0.49-2.09 Development of Mobile Media3

4. Why you choose to read news on your mobile phone?Why mobile news?Question:4

5. new medium is a remedial medium which “preserves and continues the extensional breakthroughs of the past, while retrieving the elements of the naturally human communicative world that were lost.” ----Paul Levinson Remedial medium5

6. Comparing with Internet, the mobility of mobile phone is its key advantageMobility MobilityAnytimeAnywhere6

7. Advantages of phone access to news: Mobile newsEasy to browse news

8. Easy to browse news

9. Easy to browse news

10. Easy to browse news

11. Easy to browse news

12. More effectively : short and informative123Easy to browsenewsMore efficiently:Short and informativeReal-time news7

13. mobile news delivery Mobile-phone-based News ServiceVia SMS Mobile version websiteslocation-based social network.1Specialized applications23Mobile version websites8

14. 1. SMS information service2. MMS Services News on your mobile Cheng, L and Bruns, A 2009, 'Mobile News in Chinese Newspaper Groups: A Case Study', in G Goggin and L Hjorth (eds) Mobile Technology: From Telecommunications to Media, London: Routledge, 186-2009

15. Problems: “remain based largely on traditional format”“Limited users trust remains a key barrier.” News on your mobile Cheng, L and Bruns, A 2009, 'Mobile News in Chinese Newspaper Groups: A Case Study', in G Goggin and L Hjorth (eds) Mobile Technology: From Telecommunications to Media, London: Routledge, 186-20010

16. Twitter is able to ‘break’ news stories in real-time, providing more timely information than traditional print.-----Burns and Eltham(2009)TwitterBurns, A and Eltham, B 2009, ‘Twitter Free Iran: an Evaluation of Twitter's Role in Public Diplomacy and Information Operations in Iran's 2009 Election Crisis’, paper presented at the Communications Policy &Research Forum 2009, University of Technology Sydney，Australia,19th-20th November 200911

17. TwitterWhat is happening?What is around you?What are you thinking?What are you doing?Information exchangeSocial networkConversationPersonal status12

18. Twitter: A effective way to publish newshttp://twitter.com/cnnTwitter13

19. A landmark of mobile news312User habitConnection between Internet and mobile phoneEasier access to news content Access to the web through mobile phone14

20. Mobile wireless connection via mobile handset 6,781,0003G mobile phone network: high-speed transmissionTechnical supporthttp://www.abs.gov.au/AUSSTATS/abs@.nsf/Latestproducts/8153.0Appendix1Jun%202010?opendocument&tabname=Notes&prodno=8153.0&issue=Jun%202010&num=&view=15

21. ABC Mobile Site Access ABC News anytime, anywhere. http://www.abc.net.au/services/mobile/http://m.abc.net.au/SMH Mobile sitehttp://mobile.fairfax.com.au/smh/http://m.smh.com.au/Mobile Version Websites16