The document discusses the history and development of mobile news delivery. It outlines how mobile news has evolved from SMS and MMS services to specialized applications and mobile-optimized websites that allow people to access news anytime, anywhere. While mobile news provides advantages like easy access and real-time updates, challenges remain around limited screen sizes, variable connection speeds, and the influence of gatekeepers over citizen journalism on mobile platforms. The prediction is that mobile media will continue to grow as a mainstream medium and news publishers may start charging for mobile content.

1. MDIA5003 JunjiaZhong Z3282642 News in Mobile Generation 1

2. 1. History of mobile media 2. Why mobile news? 3. Mobile news delivery 4. Advantages and problems 5. Prediction Outline 2

3. The fifth media: Newspaper, radio, TV, Internet, then mobile media. History of mobile media http://www.youtube.com/watch?v=FScddkTMlTc 0.49-2.09 Development of Mobile Media 3

4. Why you choose to read news on your mobile phone? Why mobile news? Question: 4

5. new medium is a remedial medium which “preserves and continues the extensional breakthroughs of the past, while retrieving the elements of the naturally human communicative world that were lost.” ----Paul Levinson Remedial medium 5

6. Comparing with Internet, the mobility of mobile phone is its key advantage Mobility Mobility Anytime Anywhere 6

8. Easy to browse news

9. Easy to browse news

10. Easy to browse news

11. Easy to browse news

12. More effectively : short and informative1 2 3 Easy to browse news More efficiently: Short and informative Real-time news 7

13. mobile news delivery Mobile-phone-based News Service Via SMS Mobile version websites location-based social network. 1 Specialized applications 2 3 Mobile version websites 8

14. 1. SMS information service 2. MMS Services News on your mobile Cheng, L and Bruns, A 2009, 'Mobile News in Chinese Newspaper Groups: A Case Study', in G Goggin and L Hjorth (eds) Mobile Technology: From Telecommunications to Media, London: Routledge, 186-200 9

15. Problems: “remain based largely on traditional format” “Limited users trust remains a key barrier.” News on your mobile Cheng, L and Bruns, A 2009, 'Mobile News in Chinese Newspaper Groups: A Case Study', in G Goggin and L Hjorth (eds) Mobile Technology: From Telecommunications to Media, London: Routledge, 186-200 10

16. Twitter is able to ‘break’ news stories in real-time, providing more timely information than traditional print. -----Burns and Eltham(2009) Twitter Burns, A and Eltham, B 2009, ‘Twitter Free Iran: an Evaluation of Twitter's Role in Public Diplomacy and Information Operations in Iran's 2009 Election Crisis’, paper presented at the Communications Policy &Research Forum 2009, University of Technology Sydney，Australia,19th-20th November 2009 11

17. Twitter What is happening? What is around you? What are you thinking? What are you doing? Information exchange Social network Conversation Personal status 12

18. Twitter: A effective way to publish news http://twitter.com/cnn Twitter 13

19. A landmark of mobile news 3 1 2 User habit Connection between Internet and mobile phone Easier access to news content Access to the web through mobile phone 14

20. Mobile wireless connection via mobile handset 6,781,000 3G mobile phone network: high-speed transmission Technical support http://www.abs.gov.au/AUSSTATS/abs@.nsf/Latestproducts/8153.0Appendix1Jun%202010?opendocument&tabname=Notes&prodno=8153.0&issue=Jun%202010&num=&view= 15

21. ABC Mobile Site Access ABC News anytime, anywhere. http://www.abc.net.au/services/mobile/ http://m.abc.net.au/ SMH Mobile site http://mobile.fairfax.com.au/smh/ http://m.smh.com.au/ Mobile Version Websites 16

22. News Consumption in Australia 140,000 ---Australians Mobile web daily user 4:30 mins ---- Average session duration Brian Giesen 2010, ‘Australian Mobile Web Usage Measured’ <http://www.asiadigitalmap.com/2010/05/nielsen-mobile-market-intelligence/> 17

23. Small screens: For web phones, there's an incredibly small viewing area; iPhone is barely better. Speed of access: Low speed. Limited availability: Wireless web access is unavailable in some areas. Problems 18

24. Mobile news has little influence on news agendas and news gatekeepers. Citizen Journalists have limited space to publish news. From journalism perspective Janey Gordon 2007, ‘The Mobile Phone and the Public Sphere: Mobile Phone Usage in Three Critical Situations ‘, Convergence ,issue 13 ,pp.307-319 19

25. Mobile media will become mainstream media. Mobile will be a portable computer. Media will charge for mobile news content. Future 20

26. Bibliography Cheng, L and Bruns, A 2009, 'Mobile News in Chinese Newspaper Groups: A Case Study', in G Goggin and L Hjorth (eds) Mobile Technology: From Telecommunications to Media, London: Routledge, 186-200 Paul Levinson, Soft Edge – A Natural History and Future of the Information Society (Routledge: London, 1997) Burns, A and Eltham, B 2009, ‘Twitter Free Iran: an Evaluation of Twitter's Role in Public Diplomacy and Information Operations in Iran's 2009 Election Crisis’, paper presented at the Communications Policy &Research Forum 2009, University of Technology Sydney，Australia,19th-20th November 2009 Jansen, BJ, Zhang, M, Sobel, K & Chowdury, A 2009. ‘Twitter power: Tweets as electronic word of mouth’, Journal of the American Society for Information Science and Technology, vol.60, no.11, pp. 1-20 Janey Gordon 2007, ‘The Mobile Phone and the Public Sphere: Mobile Phone Usage in Three Critical Situations ‘, Convergence ,issue 13 ,pp.307-319 Goggin, Gerard. 2008.Digital Media, in Helmut Anheier and YudhishthirRajIsar (eds), The cultural economy Thousand Oaks, CA, and Londan:Sage,pp.241-252 Hjorth, Larissa.2009.Domesticating new media: A discussion on locating mobile media, in Gerard Goggin and Larissa Hjorth(eds), Mobile technology: From telecommunications to media, New York: Routledge, pp.143-157 ABS,<http://www.abs.gov.au/AUSSTATS/abs@.nsf/Latestproducts/8153.0Appendix1Jun%202010?opendocument&tabname=Notes&prodno=8153.0&issue=Jun%202010&num=&view=> Brian Giesen 2010, ‘Australian Mobile Web Usage Measured’ <http://www.asiadigitalmap.com/2010/05/nielsen-mobile-market-intelligence/> 21