This document summarizes a presentation about privacy and compliance challenges in big data. It discusses how the legal and regulatory landscape around big data is constantly changing, with increasing concerns about commercial surveillance, data minimization, sensitive data categories, and automated decision making. It emphasizes that companies must go beyond legal requirements by evolving self-regulatory policies on issues like behavioral advertising, mobile data use, and cross-border data flows. Building and maintaining trust with all stakeholders through strong privacy leadership and compliance is key to future success.

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“Privacy?”
Kimberlin Cranford
Senior Privacy and
Compliance Attorney
Global Public Policy and
Privacy Compliance
“Compliance?”

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“Landscape is Changing…Constantly”
Big Data = Big Compliance
Big Data = Big Security
Law and Regulations vs. Expectations

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“Landscape is Changing…Constantly”
Attitudes about Big Data
Data Minimization
PII vs. Anonymous
Sensitive Data Evolving
Analytics & Automated Decisions
Accountability
Law and Regulations vs. Expectations

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“Data Minimization vs. Big Data”
Increasing Commercial Surveillance
-Online (Search, Behavioral, etc.)
-Mobile (Location)
-Interactive TV
-Movies & Video
-Social Media (Social Networks, Blogs, Chat)
-Facial Recognition
-Apps
International Perspective (especially EU)

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“PII vs.
Anonymous”
5

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“That’s the way the cookie crumbles…”

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“Sensitive Data is Evolving”
Specific location
At-risk populations
Social network info
Biometrics
Facial recognition
Modeled data

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“Analytics & Automated Decisions are being
scrutinized”
Effectiveness of Analytics
- Modeling
» Identifying & Justifying Predictive Data
- Application of Models
» Scope Creep & Secondary Uses
Risks with Automated Decisions
- “Boxing in” Individuals
- Discrimination & Profiling
- EU Fear of Automated Decisions
8
Big Data = Big Analytics

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Brand
“Is it Worth the Risk?”
9
Expensive to
Defend &
Maintain
Brand Image
FTC Consent Decrees

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“What does Self Regulation
Actually Mean?”
Must go beyond what is required by law!
We must work on and anticipate more self-regulatory
guidelines = new policies.
Behavioral Advertising
Using Offline for Online Advertising
Mobile
Digital TV
Cross Border Data Flow

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“Policy Overload Making you Dizzy?”
DAA
DMA
MMA
IAB
NAI
ESPC
IAF
IAF
FPF
CIPL

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“Achieve success against
the mounting pressure
and visibility”
Evolve Policies and Practices
Be Ultra Transparent
Offer Consumers Choices aka Preferences
Be Ultra Sensitive to Consumers’Care-Abouts
Promote a Compliance Culture
Be Careful about Messaging
Be Careful with Partners and Suppliers
Be Proactive with Clients
Develop Compliant Products and Services
Build and Sustain Privacy Leadership Position
Self-Regulate
Comply with All Policies

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“The Future Depends on…”
“TRUST”
Clients Consumers
Policy Makers
and Regulators
Compliance and Leadership

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“Privacy and
Compliance don’t
have to be scary
words”
Kimberlin Cranford
Senior Privacy and Compliance Attorney
Global Public Policy and Privacy Compliance

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