Cross-cultural communication involves understanding how people from different cultural backgrounds communicate in similar and different ways. It also deals with comprehending diverse business customs, beliefs, and strategies between cultures. Major factors like language differences, high versus low context cultures, nonverbal communication, and varying power distances can impact cross-cultural interaction. The document then describes a fictional story about a company entering a new Arab market with a low literacy rate but strong economy. To promote its product, the company distributed comic posters showing a series of comical pictures to attract customers in a creative way.

1. SCHOOL OF MANAGEMENT
STUDIES,KAKINADA
Topic: CROSS CULTURAL COMMUNICATION
SAYYED ISSAHAQ AZEEM
14021E0019
1ST-SEM
MBA

2. Cross-cultural communication: Cross-cultural
communication is a field of study that looks at how people
from differing cultural backgrounds communicate, in similar
and different ways among themselves, and how they
endeavour to communicate across cultures. Intercultural
communication is a related field of study.
Cross-cultural communication in an organization deals
with understanding different business customs, beliefs and
communication strategies. Language differences, high-
context vs. low-context cultures, nonverbal differences and
power distance are major factors that can affect cross-
cultural communication.

3. A
story on
cross culture communication
in
promotions.

4. MEEZA COKE company entered in
BARA in 1991.
BARA is a Arab country with least
literacy rate, but with high economy.
As a promotional activity MEEZA COKE
company tried a new innovative
advertisement by distributing comic
poster to attract the market.
The comic poster consists of 7 comical
pictures which is shown in next slides…

18. ANY QUERIES???
*NOTE: ITS AN FICTIONAL STORY (OR)
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