The video for "Five Colours In Her Hair" by McFly is a promotional music video that shows the band performing their song throughout. The camerawork uses a variety of shots and angles to make the band's energetic performance seem dynamic. The overall mise-en-scene is bright and colorful to match the song's title and attract a young audience, while the editing cuts smoothly to the beat of the music to enhance viewers' enjoyment.

1. Analysis of a Pop Music Video
Mcfly – Five Colours In Her Hair

2. How It Is A Promotional Video
• The video for ‘Five Colours In Her Hair’ by McFly is a
promotional video because it shows the band
performing their own song. At the beginning of the
video, we see ‘the McFLY show’ which tells the
viewers who the band are. We then see them
throughout the entire video performing the song.

3. Camerawork
• The camerawork in this music video consists of a variety of shot angles when
showing the band performing, which makes the performance seem more dynamic
and energetic. The band is very young; between 16 and 18 years old which is
shown through the energy of the camera movements and angles. When they are
showing the girl watching the TV, there is mainly a long shot of her from the TV’s
point of view, showing that McFly are talking about her in the song. The shots of
the band are mostly mid shots, especially when they are lip-syncing. This shows the
upper half and it is close enough for us to see that they are lip-synching. The fact
that they are young and the music video is very colourful attracted the younger
audience of teenagers and children and attracted me when I was younger which

4. Mise-en-scene
The overall mise-en-scene of the music video is very bright and colourful, which highlights the
title of the song ‘Five Colours In Her Hair’. The costumes of the band members and their
audience are very bright with colours such as blue, yellow and pink. This also attracts a young
audience to watch the music video and listen to the song. The colours match the age and
personality of the band. When showing the girl in the living room, the room and the members
of her family are black and white whereas she is wearing very colourful clothes with colourful
hair and make-up. This sets her apart from her family and makes her different from them. It also
links her to the band and their audience which she is watching on the TV. The mise-en-scene
make the music video a pop video because pop videos are seen to be colourful, happy and
dynamic. The fact that they are young and the music video is very colourful attracted the
younger audience of teenagers and children and attracted me when I was younger which is why
I like the video.

5. Editing
The pace of the editing matches the pace of the song and the different shots
have been cut to the beat. This makes the editing smoother and the video is
easier for the audience to watch, therefore they will enjoy the music video
more than if the editing was not cut to the beat. When the music slows down
close to the end of the video, the editing also gets slower which tells the
audience the change in mood of the song. The song then speeds up at the
end, which causes the cuts to speed up again. The editing at the beginning
when the band are being introduced lets the audience know that they are one
band as they are all in one shot together but in different sections of the screen.
This also matches the title at the beginning which says ‘The McFLY show’ as
the hosts of the show may have been introduced like this at the time that the
video was made.

6. Sound
• There is no background sound in the music
video which means that the soundtrack was
playing throughout the whole music video
with nothing (such as a narrative) at the
beginning or end of the music video. When
the music video starts, the song starts and the
song ends when the music video does, apart
from the laughing and joking from the band at
the very end of the video.

7. Performance
• The band are performing very energetically which makes the
music video more enjoyable to watch because the energy of the
band is being transferred into the audience. This is typical for a
pop music video as they are enjoyable to watch because of all of
the energy in the band’s performance. The girl in the room
performs differently to her family which shows how different she
is from them. As she is showing a lot of energy because she is
having fun watching the video of McFly, her family do not
understand this and are separating her by performing actions such
as the father playing the violin and the brother playing football in
front of her.