The music video for "Natorious" by The Saturdays uses many shots that change quickly to match the fast-paced song. When each girl sings solo, the shot focuses on just her. The video also uses conventions of the pop and dance genres, such as the girls' confident style with high heels. Clever techniques link the narrative of the girls working in an office, like the phone displaying "verse 1" and stamps saying the title. The video aims to represent and relate to the band's target audience of working women aged 20-30 through the girls' attitudes and roles.

1. The Saturdays-Natorious
Shots-For the shot task I have choosen the video "Natorious" by The Saturdays and focused on
the first minute of the video in particular focusing on the different shots used. In this minute there
is 42 different shots which is alot and could be due to the song being so fast paced. Throughout
the video the shots change when the pace and sound of the music change and the video uses
interesting techniques to express the sounds such as the five girls walking to the beat of the
music, the lift numbers changing to the beat of the music and the general view and angle of the
girls changing each time a new instrument or beat is added. When each girl of the group has a
solo part the shot usually has them as the centre focus.
The number indicating the floor changes to the beat of the music duriing the music video
in some shots
When one of the girls are singing solo the shot changes so they are centrally focused
Genre- The Saturdays are known to be part of the pop genre which I think this song is part of
however it also has a dance theme to it combining the two genres. The video contains typical

2. conventions of each genre which are revealed to the audience through the different shots. The
hyped up scenario is similar to our everyday life in the storyline with them all being bored and
wanting th day to end from work but is enhanced to attract the viewer to the video by the
conventions. Conventions such as high heels, big hair and designer glasses which don't really
match the narrative of being at work but are typical conventions and neccessary in the pop video.
One of the conventions seen in this genre are high heels showing the groups confidence
and style to the audience
Narrative-At the start of the video the scene is set to be realistic to the narrative with the
atmosphere being silent in the environment which would fit in the work environment and the song
plalying quietly in the lift as if its the backing music which is a really clever way to relate the
narrative to the video.The singers each have roleplays at the start of the video and all work in an
office. However the song is very fun and dancy which is a constrast between the narrative and
lyrics. This could be to show the relation between the two and it is possible to bring fun into a
daytime job. The typical features of the office are related to the song through certain qualities
such as the phone saying verse one and the stamps saying the title "Natorious". These link the
narative to the song lyrics which is a clever way as the narrative doesn't really relate to the video
itself.

3. There are clever ways in which the song relates to the narrative such as verse 1 on the
phone and stamps saying "natorious"
Representations-Throughout the video there are alot of female colours used throughout the
video such as reds and pinks which could be to represent the groups girl power image and the
fact that the office is very female powered. The way the girls are dressed and the way their
attitude is so confident shows that they are trying to represent that women can be and should be
confident at work. The fact the clock is shown ticking could be to represent the girls feeling of
bordom at work as well as the sighing the girls show through the different shots. The way the girls
all walk to the same beat in one shot could be to represent the robotic tendencies made generally
at work in this society.

4. The girls all walk to the beat here showing their robot tendencies
Showing a close up of the clock ticking in one shot shows the girls feeling of wanting time
to pass by
Audience-The singers may have decided to take on the role of being in an office working
environment to relate to their audience of working women aged 20 to 30. The girls each show
similar attitudes to how there audience may feel at work so that they are attracted to the video
and understand the girls view of not wanting to be at work. The girls may have dressed both sexy
to relate to their male audience and sophisticately to relate to their main target audience of
females. The girls are very confident throughout the video which could attract the main target
audience to the video and make them want to expire to be like the five girls making them watch
the video.

5. The girls are all dressed sexy and confidently to attract both genders of their audience.
Their style and confidence attract their main target audience which is females aged 20-30.