McDonald's: Ronald's Road
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This document outlines a marketing campaign called "Ronald's Road" aimed at addressing misconceptions about the quality of McDonald's food. The campaign's goals are to inform customers about McDonald's food quality in a fun, interactive way. Ronald's Road will feature Ronald McDonald footprints leading from the entrance of McDonald's restaurants to the counter, sharing fun food quality facts. Additional elements include interactive wall displays, billboards, print ads featuring Ronald's footprint, and guerrilla tactics like sidewalk chalk footprints leading to restaurants. The campaign aims to target all customers by sharing truthful information about McDonald's food standards and ingredients in an enjoyable, educational manner.
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McDonald's is one of the world's most well-known fast food brands. It uses an integrated marketing communications approach including advertising, sales promotions, public relations, and direct marketing. McDonald's promotes brand awareness and positive associations through campaigns like "You deserve a break today" and "I'm Lovin' it". It also uses contests on social media to engage youth. McDonald's franchise model and supply chain help ensure consistent quality and taste globally while allowing for local menu customization based on customer preferences. The brand focuses on delivering sales in the short-term while protecting its long-term reputation through menu innovations and appealing to different target segments like children, youth, and families.
Running Head MCDONALD’S MARKETING PLAN 1 Fr.docx
Running Head: MCDONALD’S MARKETING PLAN
1
Frieday Night with Redbox: A McDonald’s Marketing Plan
Samuel A. Sample
BUS 330 Principles of Marketing
Professor Sadeghinejad
February 16, 2016
MCDONALD’s MARKETING PLAN 2
McDonald’s Marketing Plan: Frieday with RedBox
Brand or Company Description (minimum 25 words)
McDonald’s is the world’s largest fast food chain with over $25B in annual sales and more than
35,000 retail locations in more than 100 countries (McDonald’s Corporation, 2015).
Core Products or Services (minimum 25 words)
Beyond the burgers, french fries and milkshakes that they’ve been selling since its founding,
McDonald’s sells a variety of wraps, salads, sandwiches and beverages – more than 200 items in all (The
Economist, 2015). McDonald’s locations are typically open for breakfast, lunch, dinner and late night
dining and many feature drivethru service.
A Brief History (minimum 50 words)
The first McDonald’s restaurant was opened in 1948 by Richard and Maurice McDonald. It
brought production line techniques to the burger business and challenged the dominant carhop drivein
business model. Ray Kroc was one of the earliest franchisees and the key figure in the rapid expansion of
the business after he bought out the McDonald brothers 1961. McDonald’s became a public company in
1965 and opened its first international location in 1967. Sales and locations have continued to grow every
year since.
Key current competitors (minimum 50 words)
Historically, McDonald’s primary competitors were identified to be the large fast food burger
chains like Burger King and Wendy’s. But given McDonald’s size and the expansion of their menu, the
competitive set must be viewed more broadly to include sandwich shops like Subway, other fast food
concepts like ChikfilA, more upscale fast casual restaurants like Panera and Chipotle, as well as coffee
shop chains like Starbucks and Dunkin’ Donuts.
MCDONALD’s MARKETING PLAN 3
SWOT Analysis (minimum 500 words)
SWOT Analysis: Strengths (Describe a minimum of 3 positive controllable factors)
1. Anytime, anywhere convenience
With over 14,000 locations in the U.S. alone, there’s a McDonald’s within a short drive of almost
everyone and most are open from 6am to 11pm. The number of locations also means that McDonald’s can
purchase media nationally which is more cost efficient than buying locally.
2. Brand equity
As a results of its many locations, consistent brand experiences and hundreds of millions of
dollars spent on marketing each year McDonald’s has developed a very strong brand. For example, they
ranked 5th on BrandZ’s 2014 most valuable global brand list (Rooney, 2014).
3. The Best French Fries
McDonald’s french fries are universally loved even by people who don’t otherwise like
McDonald’s food. McDonald’s fries were voted #1 in a 2015 YouGov study (Peterson, 2015).
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This document outlines the "Share Warmth" campaign being launched by Starbucks to enhance its image and develop closer customer relationships while helping the homeless during winter. The campaign will involve point-of-purchase donations, social media content with #ShareWarmth, pop-up shops at homeless shelters, and a mobile app donation feature. Research found millennials are likely to support charitable brands. The campaign aims to address threats to Starbucks' image and runs from November to January, measuring engagement and conversion rates.
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This document outlines Starbucks' 2013 digital media campaign targeting college students and young professionals. The campaign aims to increase social media engagement, traffic to the Starbucks website and app, and awareness of the "Tweet a Coffee" program through social media content, contests, and SEO optimization. Performance will be measured by increases in social media followers, time spent on pages, and online conversations to gauge the effectiveness of connecting with customers.
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The document provides a history of McDonald's, discussing how it was founded in 1937 in California and grew to become a global franchise. It discusses McDonald's expansion to India in 1996 and some of its operations and marketing strategies there. Key facts include that McDonald's now operates in over 120 countries, has over 30,000 restaurants worldwide, and serves over 53 million customers daily. The document also outlines McDonald's 7Ps of marketing - product, price, promotion, place, people, process and physical evidence as related to its operations and strategies in India.
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McDonald's is one of the world's most well-known fast food brands. It uses an integrated marketing communications approach including advertising, sales promotions, public relations, and direct marketing. McDonald's promotes brand awareness and positive associations through campaigns like "You deserve a break today" and "I'm Lovin' it". It also uses contests on social media to engage youth. McDonald's franchise model and supply chain help ensure consistent quality and taste globally while allowing for local menu customization based on customer preferences. The brand focuses on delivering sales in the short-term while protecting its long-term reputation through menu innovations and appealing to different target segments like children, youth, and families.
Running Head MCDONALD’S MARKETING PLAN 1 Fr.docx
Running Head: MCDONALD’S MARKETING PLAN
1
Frieday Night with Redbox: A McDonald’s Marketing Plan
Samuel A. Sample
BUS 330 Principles of Marketing
Professor Sadeghinejad
February 16, 2016
MCDONALD’s MARKETING PLAN 2
McDonald’s Marketing Plan: Frieday with RedBox
Brand or Company Description (minimum 25 words)
McDonald’s is the world’s largest fast food chain with over $25B in annual sales and more than
35,000 retail locations in more than 100 countries (McDonald’s Corporation, 2015).
Core Products or Services (minimum 25 words)
Beyond the burgers, french fries and milkshakes that they’ve been selling since its founding,
McDonald’s sells a variety of wraps, salads, sandwiches and beverages – more than 200 items in all (The
Economist, 2015). McDonald’s locations are typically open for breakfast, lunch, dinner and late night
dining and many feature drivethru service.
A Brief History (minimum 50 words)
The first McDonald’s restaurant was opened in 1948 by Richard and Maurice McDonald. It
brought production line techniques to the burger business and challenged the dominant carhop drivein
business model. Ray Kroc was one of the earliest franchisees and the key figure in the rapid expansion of
the business after he bought out the McDonald brothers 1961. McDonald’s became a public company in
1965 and opened its first international location in 1967. Sales and locations have continued to grow every
year since.
Key current competitors (minimum 50 words)
Historically, McDonald’s primary competitors were identified to be the large fast food burger
chains like Burger King and Wendy’s. But given McDonald’s size and the expansion of their menu, the
competitive set must be viewed more broadly to include sandwich shops like Subway, other fast food
concepts like ChikfilA, more upscale fast casual restaurants like Panera and Chipotle, as well as coffee
shop chains like Starbucks and Dunkin’ Donuts.
MCDONALD’s MARKETING PLAN 3
SWOT Analysis (minimum 500 words)
SWOT Analysis: Strengths (Describe a minimum of 3 positive controllable factors)
1. Anytime, anywhere convenience
With over 14,000 locations in the U.S. alone, there’s a McDonald’s within a short drive of almost
everyone and most are open from 6am to 11pm. The number of locations also means that McDonald’s can
purchase media nationally which is more cost efficient than buying locally.
2. Brand equity
As a results of its many locations, consistent brand experiences and hundreds of millions of
dollars spent on marketing each year McDonald’s has developed a very strong brand. For example, they
ranked 5th on BrandZ’s 2014 most valuable global brand list (Rooney, 2014).
3. The Best French Fries
McDonald’s french fries are universally loved even by people who don’t otherwise like
McDonald’s food. McDonald’s fries were voted #1 in a 2015 YouGov study (Peterson, 2015).
RUSTLERS PRESENTATION
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McDonald's is the world's largest fast food chain, serving over 2.5 million customers per day in Canada across their 1,400 restaurants. Various campaigns discussed aim to promote McDonald's brand and address criticisms, with mixed customer responses including nostalgia for childhood experiences but also complaints about food quality. Social media engagement is higher for nostalgia-based #TBT campaign where McDonald's actively responds to comments compared to other campaigns without opportunities for customer interaction.
Running head MCDONALD’S SITUATIONAL ANALYSIS McDonal.docx
Running head: MCDONALD’S SITUATIONAL ANALYSIS
McDonald’s Situational Analysis
Samuel A. Sample
BUS 330 Principles of Marketing
Avisha Sadeghinejad
February 16, 2016
MCDONALD’S SITUATIONAL 2
McDonald’s is the world’s largest fast food chain with over $25B in annual sales and more
than 35,000 retail locations in more than 100 countries (McDonald’s Corporation, 2015).
Core Products or Services
Beyond the burgers, French fries and milkshakes that they have, they have been selling
since its founding, McDonald’s sells a variety of wraps, salads, sandwiches and beverages – more
than 200 items in all (The Economist, 2015). McDonald’s locations are typically open for
breakfast, lunch, dinner and late night dining and many feature drive-thru service.
A Brief History
The first McDonald’s restaurant was opened in 1948 by Richard and Maurice McDonald.
It brought production line techniques to the burger business and challenged the dominant carhop
drive-in business model. Ray Kroc was one of the earliest franchisees and the key figure in the
rapid expansion of the business after he bought out the McDonald brothers 1961. McDonald’s
became a public company in 1965 and opened its first international location in 1967. Sales and
locations have continued to grow every year since (Comoletti, 2014)
Key current competitors
Historically, McDonald’s primary competitors were identified to be the large fast food
burger chains like Burger King and Wendy’s. But given McDonald’s size and the expansion of
their menu, the competitive set must be viewed more broadly to include sandwich shops like
Subway, other fast food concepts like Chick-fil-A, more upscale fast casual restaurants like
Panera and Chipotle, as well as coffee shop chains like Starbucks and Dunkin’ Donuts.
SWOT Analysis
A SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses,
opportunities, threats, and trend of an organization, company, project, plan, or venture
MCDONALD’S SITUATIONAL 3
Strengths
• Anytime, anywhere convenience
With over 14,000 locations in the U.S. alone, there is a McDonald’s within a short drive of
almost everyone and most are open from 6am to 11pm. The number of locations also means that
McDonald’s can purchase media nationally which is more cost efficient than buyinglocally.
• Brand equity
Because of its many locations, consistent brand experiences and hundreds of millions of
dollars spent on marketing each year-- McDonald’s has developed a very strong brand. For
example, they ranked 5th on BrandZ’s 2014 most valuable global brand list (Rooney, 2014).
• The Best French Fries
McDonald’s french fries are universally loved -- even by people who don’t otherwise like
McDonald’s food. McDonald’s fries were voted #1 in a 2015 YouGov study (Peterson, 2015).
• Kid appeal
McDonald’s is a popular destination amongst younger kids. Many locations have in ...
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Running Head: MCDONALD’S SITUATIONAL ANALYSIS
1
McDonald’s Situational Analysis
Samuel A. Sample
BUS 330 Principles of Marketing
Professor Sadeghinejad
February 16, 2016
MCDONALD’S SITUATIONAL ANALYSIS
2
McDonald’s Marketing Plan: Frieday with RedBox
Brand or Company Description (minimum 25 words)
McDonald’s is the world’s largest fast food chain with over $25B in annual sales and more than
35,000 retail locations in more than 100 countries (McDonald’s Corporation, 2015).
Core Products or Services (minimum 25 words)
Beyond the burgers, french fries and milkshakes that they’ve been selling since its founding,
McDonald’s sells a variety of wraps, salads, sandwiches and beverages – more than 200 items in all (The
Economist, 2015). McDonald’s locations are typically .
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- Ray Kroc joined the company in 1955 and established strict operating guidelines for franchises, helping to scale the business. He opened the first McDonald's franchise and established Hamburger University for franchisee training.
- McDonald's expanded rapidly both within the US and internationally, opening over 34,000 locations across 115 countries by the early 2000s. The document provides an overview of McDonald's history, operations, and global growth.
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This document summarizes information about McDonald's business operations and brand strategy. It discusses that McDonald's is the world's leading food service retailer with over 30,000 restaurants across 119 countries. It has a well-known brand recognized by over 47 million people daily. The document then outlines McDonald's strategies around branding, building brand equity, market segmentation, positioning, pricing, and SWOT analysis to maintain its strong global brand presence.
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McDonald's is the world's leading fast food retailer with over 30,000 restaurants across 119 countries. It is known for its quick service restaurants that serve informal, affordable meals to about 47 million customers daily. McDonald's has built a well-known and valuable brand through consistent quality, cleanliness, service and value across its large global franchise network. It focuses on family-friendly positioning and uses strategies like Ronald McDonald and appealing menu items for children, teens and families to drive strong brand recognition and loyalty around the world.
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This document outlines McDonald's global marketing strategy. It discusses McDonald's position as the world's leading fast food retailer with over 30,000 restaurants in 119 countries serving 47 million people daily. It describes McDonald's branding approach of franchising restaurants that adhere to standards of quality, cleanliness, and value. The document also summarizes McDonald's strategies for building brand equity through its logo, mascot Ronald McDonald, taglines, and childhood brand memories. It analyzes McDonald's market segmentation, positioning, pricing, and SWOT analysis.
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Wendy's is a fast food establishment that has been franchised globally. Wendy's is also a great example for social media and marketing strategies used at it's finest! Take a look!
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McDonald's marketing mix focuses on the 5 P's: Price, Promotion, Place, Products, and People. For Price, McDonald's aims to make meals affordable for families with options like Happy Meals and dollar menu items. Promotion uses slogans, mascots like Ronald McDonald, celebrity endorsements, and events. Place emphasizes McDonald's widespread locations that ensure nearly 50% of the US is within 3 minutes of one. Products offer food, drinks, and menus for all diets. People prioritizes customer and employee satisfaction through surveys, respect, and input.
Running Head MCDONALD’S SITUATIONAL ANALYSIS 1 .docx
Running Head: MCDONALD’S SITUATIONAL ANALYSIS
1
McDonald’s Situational Analysis
Samuel A. Sample
BUS 330 Principles of Marketing
Professor Sadeghinejad
February 16, 2016
MCDONALD’S SITUATIONAL ANALYSIS
2
McDonald’s Marketing Plan: Frieday with RedBox
Brand or Company Description (minimum 25 words)
McDonald’s is the world’s largest fast food chain with over $25B in annual sales and more than
35,000 retail locations in more than 100 countries (McDonald’s Corporation, 2015).
Core Products or Services (minimum 25 words)
Beyond the burgers, french fries and milkshakes that they’ve been selling since its founding,
McDonald’s sells a variety of wraps, salads, sandwiches and beverages – more than 200 items in all (The
Economist, 2015). McDonald’s locations are typically open for breakfast, lunch, dinner and late night
dining and many feature drivethru service.
A Brief History (minimum 50 words)
The first McDonald’s restaurant was opened in 1948 by Richard and Maurice McDonald. It
brought production line techniques to the burger business and challenged the dominant carhop drivein
business model. Ray Kroc was one of the earliest franchisees and the key figure in the rapid expansion of
the business after he bought out the McDonald brothers 1961. McDonald’s became a public company in
1965 and opened its first international location in 1967. Sales and locations have continued to grow every
year since.
Key current competitors (minimum 50 words)
Historically, McDonald’s primary competitors were identified to be the large fast food burger
chains like Burger King and Wendy’s. But given McDonald’s size and the expansion of their menu, the
competitive set must be viewed more broadly to include sandwich shops like Subway, other fast food
concepts like ChikfilA, more upscale fast casual restaurants like Panera and Chipotle, as well as coffee
shop chains like Starbucks and Dunkin’ Donuts.
MCDONALD’S SITUATIONAL ANALYSIS
3
SWOT Analysis (minimum 500 words)
SWOT Analysis: Strengths (Describe a minimum of 3 positive controllable factors)
1. Anytime, anywhere convenience
With over 14,000 locations in the U.S. alone, there’s a McDonald’s within a short drive of almost
everyone and most are open from 6am to 11pm. The number of locations also means that McDonald’s can
purchase media nationally which is more cost efficient than buying locally.
2. Brand equity
As a results of its many locations, consistent brand experiences and hundreds of millions of
dollars spent on marketing each year McDonald’s has developed a very strong brand. For example, they
ranked 5th on BrandZ’s 2014 most valuable global brand list (Rooney, 2014).
3. The Best French Fries
McDonald’s french fries are universally loved even by people who don’t otherwise like
McDonald’s food. McDonald’s fries were voted #1 in a 2015 YouGov study (Peterson, 2015).
4. Kid appeal
Mc.
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McDonald's is the world's largest fast food chain, serving over 2.5 million customers per day in Canada across their 1,400 restaurants. Various campaigns discussed aim to promote McDonald's brand and address criticisms, with mixed customer responses including nostalgia for childhood experiences but also complaints about food quality. Social media engagement is higher for nostalgia-based #TBT campaign where McDonald's actively responds to comments compared to other campaigns without opportunities for customer interaction.
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McDonald's is the world's largest fast food chain, serving over 2.5 million customers per day in Canada across their 1,400 restaurants. Various campaigns discussed aim to promote McDonald's brand and address criticisms, with mixed customer responses including nostalgia for childhood experiences but also complaints about food quality. Social media engagement is higher for nostalgia-based #TBT campaign where McDonald's actively responds to comments compared to other campaigns without opportunities for customer interaction.
Running head MCDONALD’S SITUATIONAL ANALYSIS McDonal.docx
Running head: MCDONALD’S SITUATIONAL ANALYSIS
McDonald’s Situational Analysis
Samuel A. Sample
BUS 330 Principles of Marketing
Avisha Sadeghinejad
February 16, 2016
MCDONALD’S SITUATIONAL 2
McDonald’s is the world’s largest fast food chain with over $25B in annual sales and more
than 35,000 retail locations in more than 100 countries (McDonald’s Corporation, 2015).
Core Products or Services
Beyond the burgers, French fries and milkshakes that they have, they have been selling
since its founding, McDonald’s sells a variety of wraps, salads, sandwiches and beverages – more
than 200 items in all (The Economist, 2015). McDonald’s locations are typically open for
breakfast, lunch, dinner and late night dining and many feature drive-thru service.
A Brief History
The first McDonald’s restaurant was opened in 1948 by Richard and Maurice McDonald.
It brought production line techniques to the burger business and challenged the dominant carhop
drive-in business model. Ray Kroc was one of the earliest franchisees and the key figure in the
rapid expansion of the business after he bought out the McDonald brothers 1961. McDonald’s
became a public company in 1965 and opened its first international location in 1967. Sales and
locations have continued to grow every year since (Comoletti, 2014)
Key current competitors
Historically, McDonald’s primary competitors were identified to be the large fast food
burger chains like Burger King and Wendy’s. But given McDonald’s size and the expansion of
their menu, the competitive set must be viewed more broadly to include sandwich shops like
Subway, other fast food concepts like Chick-fil-A, more upscale fast casual restaurants like
Panera and Chipotle, as well as coffee shop chains like Starbucks and Dunkin’ Donuts.
SWOT Analysis
A SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses,
opportunities, threats, and trend of an organization, company, project, plan, or venture
MCDONALD’S SITUATIONAL 3
Strengths
• Anytime, anywhere convenience
With over 14,000 locations in the U.S. alone, there is a McDonald’s within a short drive of
almost everyone and most are open from 6am to 11pm. The number of locations also means that
McDonald’s can purchase media nationally which is more cost efficient than buyinglocally.
• Brand equity
Because of its many locations, consistent brand experiences and hundreds of millions of
dollars spent on marketing each year-- McDonald’s has developed a very strong brand. For
example, they ranked 5th on BrandZ’s 2014 most valuable global brand list (Rooney, 2014).
• The Best French Fries
McDonald’s french fries are universally loved -- even by people who don’t otherwise like
McDonald’s food. McDonald’s fries were voted #1 in a 2015 YouGov study (Peterson, 2015).
• Kid appeal
McDonald’s is a popular destination amongst younger kids. Many locations have in ...
Admicro mc donald's proposal_07.01.14_2
The media plan proposes a 3 phase campaign on Admicro's online advertising network to announce McDonald's opening in Vietnam. Phase 1 uses PR articles to inform audiences about McDonald's arrival. Phase 2 creates an interactive landing page for a virtual customer experience and uses banners, ads, and social media to promote it and the grand opening. Phase 3 employs countdown banners and social media to constantly remind audiences leading up to the opening day. The plan aims to achieve extensive brand coverage, motivate opening day visits, and create a virtual customer experience to educate Vietnamese consumers about McDonald's.
Mcdonald's competitive strategy
McDonald's competitive strategy plan aims to win back millennial customers, who now make up less than 50% of restaurant traffic. The plan proposes four key strategies - social activation, tech integration, social responsibility initiatives, and trend-focused sponsorships. These strategies include social media campaigns, mobile app rewards, charity donations, and sponsoring events like music festivals. The goal is for millennials to find their identities and values reflected in the McDonald's brand through these updated strategies, resulting in a 50% increase in millennial customer traffic across restaurants.
Mc Donalds Ppt
McDonald's is the world's largest fast food chain with over 30,000 restaurants in 100 countries. It entered India in 1996 and developed a range of vegetarian and non-vegetarian options to compete in the Indian market. McDonald's key promotion strategies were to get customers to visit restaurants, trade them up to core menu items, and encourage repeat visits. It targeted both middle and upper classes and positioned itself as a family-friendly restaurant.
Brand Aid Media Plan
In this hypothetical project, we have been hired by Voodoo Doughnut to create a media plan. Our media group, BrandAid collaborated to create media recommendations for the Voodoo media business as they expand their fun and distinctive business in Madison, WI for the first time.
Data Driven Creativity by Filipe Botton at SME Marketing Summit 2018
The document discusses using data and analytics to gain insights about audiences. It describes how the Culture Lab uses techniques like social listening, analytics, and interrogating social content to understand people, similar to how detectives investigate crimes. The Culture Lab takes on challenges from brands like McDonald's to strengthen family bonds, Ambev to differentiate beer drinkers, and Perdigao to understand the impact of veganism. Solutions discussed include campaigns using memes, YouTube videos, and improving in-store experiences. The overall message is that data-driven insights can inform creative strategies to connect brands with audiences.
Mcdonalds research project (fom)
McDonalds is the world's largest fast food chain serving 47 million customers daily. It began in 1937 as a hot dog stand in California and has since grown into a global brand worth over $25 billion. McDonalds succeeds through consistent quality, service, and value. It adapts to local markets by tailoring menus and promotions while maintaining standardized operations. McDonalds targets families and remains popular through affordable pricing and family-friendly atmospheres including playgrounds and the iconic Happy Meal.
Sheet1TaskMost OptimisticMost LikelyMost PessimisticExpected Estim.docx
Sheet1TaskMost OptimisticMost LikelyMost PessimisticExpected Estimate1.1 Initiation1.1.1 Evaluation & Recommendations1.1.2 Brainstorming and compiling information needed1.1.3 Develop Project Charter1.1.4 Develop Budget1.1.5 Deliverable: Submit Project Charter1.1.6 Project Sponsor Reviews Project Charter1.1.7 Project Team Reviews Project Charter1.1.8 IT, Sales, Consulting management leaders review Project Charter1.1.9 Project Charter Signed/Approved1.2 Planning1.2.1 Create Preliminary Scope Statement1.2.2 Determine Project Team1.2.3 Equipment Procurement1.2.4 Salvage procurement1.2.5 IT lays out protocol to push new system1.2.6 Project Team Kickoff Meeting1.2.7 Develop Project Plan1.2.8 Create timeline, identify major milestones1.2.9 Create control cost schedule1.2.10 Create GANTT/PERT1.2.11 Submit Project Plan with GANTT/PERT1.2.12 Milestone: Project Plan Approval1.3 Execution1.3.1 Project Kickoff Meeting1.3.2 Verify & Validate User Requirements1.3.3 Development and Design Email Server/Service1.3.4 Write program, develop platform protocol and create final software1.3.5 IT reviews software1.3.6 Sales, Consulting determine to proceed or reconfigure based on IT’s reviews1.3.7 Overlay server with new programmed software platform1.3.8 Consolidate five systems into one server/system1.3.9 Testing Phase1.3.10 Install Live System1.3.11 Add 500 new user accounts, integrate 2000 existing user accounts and employee accounts1.3.12 Review server/system for errors or alternations1.3.13 Upgrade user PC’s to accommodate the new email system1.3.14 Test LAN and remote access1.3.15 Set-up help desk and support infrastructure1.3.16 Employee user training, integrate customer training prompts1.3.17 Become fully operational, release to public1.4 Control1.4.1 Project Management1.4.2 Project Status Meetings1.4.3 Risk Management1.4.4 Update Project Management Plan1.5 Closeout1.5.1 Equipment Salvage1.5.2 Audit Procurement1.5.3 Customer/end user feedback1.5.4 Surveys to employees and helpdesk1.5.5 Document Lessons Learned1.1.1 Update Files/Records1.1.2 Gain Formal Acceptance1.1.3 Archive Files/Documents
Running Head: MCDONALD’S SITUATIONAL ANALYSIS
1
McDonald’s Situational Analysis
Samuel A. Sample
BUS 330 Principles of Marketing
Professor Sadeghinejad
February 16, 2016
MCDONALD’S SITUATIONAL ANALYSIS
2
McDonald’s Marketing Plan: Frieday with RedBox
Brand or Company Description (minimum 25 words)
McDonald’s is the world’s largest fast food chain with over $25B in annual sales and more than
35,000 retail locations in more than 100 countries (McDonald’s Corporation, 2015).
Core Products or Services (minimum 25 words)
Beyond the burgers, french fries and milkshakes that they’ve been selling since its founding,
McDonald’s sells a variety of wraps, salads, sandwiches and beverages – more than 200 items in all (The
Economist, 2015). McDonald’s locations are typically .
A Social Media Strategy For Wegmans
The document outlines a proposed social media strategy for Wegmans, a regional supermarket chain, to increase brand awareness and search engine optimization. The strategy includes expanding Wegmans' presence on platforms like Facebook, Twitter, YouTube, and partner blogs to engage customers and employees. Content would be unified across platforms and websites to provide a consistent brand experience. Metrics like increased fans, followers, and positive search results would measure the strategy's success.
BM project McDonald G3.pdf
- The McDonald brothers founded the first McDonald's restaurant in 1940 in San Bernardino, California which originally operated as a drive-in restaurant.
- Ray Kroc joined the company in 1955 and established strict operating guidelines for franchises, helping to scale the business. He opened the first McDonald's franchise and established Hamburger University for franchisee training.
- McDonald's expanded rapidly both within the US and internationally, opening over 34,000 locations across 115 countries by the early 2000s. The document provides an overview of McDonald's history, operations, and global growth.
Pranjali McDonald's
This document summarizes information about McDonald's business operations and brand strategy. It discusses that McDonald's is the world's leading food service retailer with over 30,000 restaurants across 119 countries. It has a well-known brand recognized by over 47 million people daily. The document then outlines McDonald's strategies around branding, building brand equity, market segmentation, positioning, pricing, and SWOT analysis to maintain its strong global brand presence.
McDonald's Case Study
McDonald's is the world's leading fast food retailer with over 30,000 restaurants across 119 countries. It is known for its quick service restaurants that serve informal, affordable meals to about 47 million customers daily. McDonald's has built a well-known and valuable brand through consistent quality, cleanliness, service and value across its large global franchise network. It focuses on family-friendly positioning and uses strategies like Ronald McDonald and appealing menu items for children, teens and families to drive strong brand recognition and loyalty around the world.
McDonald's Case Study
This document outlines McDonald's global marketing strategy. It discusses McDonald's position as the world's leading fast food retailer with over 30,000 restaurants in 119 countries serving 47 million people daily. It describes McDonald's branding approach of franchising restaurants that adhere to standards of quality, cleanliness, and value. The document also summarizes McDonald's strategies for building brand equity through its logo, mascot Ronald McDonald, taglines, and childhood brand memories. It analyzes McDonald's market segmentation, positioning, pricing, and SWOT analysis.
McDonalds
This document provides a marketing proposal for McDonald's in 2015. It includes an agenda, background on McDonald's poor sales performance, a SWOT analysis, and opportunities for growth based on population projections. A competitive analysis of KFC and Burger King is presented. Research insights show consumers perceive McDonald's as unhealthy but still enjoy it. The proposal aims to re-ignite love for the brand by communicating that the food has been refined. A 3-phase communication plan is outlined using Jamie Oliver, digital contests, on-ground events, and emphasizing the satisfaction of "real food". The objectives are to increase sales 2% and change consumer perception of McDonald's.
wendy's presentation
Wendy's is a fast food establishment that has been franchised globally. Wendy's is also a great example for social media and marketing strategies used at it's finest! Take a look!
market
McDonald's marketing mix focuses on the 5 P's: Price, Promotion, Place, Products, and People. For Price, McDonald's aims to make meals affordable for families with options like Happy Meals and dollar menu items. Promotion uses slogans, mascots like Ronald McDonald, celebrity endorsements, and events. Place emphasizes McDonald's widespread locations that ensure nearly 50% of the US is within 3 minutes of one. Products offer food, drinks, and menus for all diets. People prioritizes customer and employee satisfaction through surveys, respect, and input.
Running Head MCDONALD’S SITUATIONAL ANALYSIS 1 .docx
Running Head: MCDONALD’S SITUATIONAL ANALYSIS
1
McDonald’s Situational Analysis
Samuel A. Sample
BUS 330 Principles of Marketing
Professor Sadeghinejad
February 16, 2016
MCDONALD’S SITUATIONAL ANALYSIS
2
McDonald’s Marketing Plan: Frieday with RedBox
Brand or Company Description (minimum 25 words)
McDonald’s is the world’s largest fast food chain with over $25B in annual sales and more than
35,000 retail locations in more than 100 countries (McDonald’s Corporation, 2015).
Core Products or Services (minimum 25 words)
Beyond the burgers, french fries and milkshakes that they’ve been selling since its founding,
McDonald’s sells a variety of wraps, salads, sandwiches and beverages – more than 200 items in all (The
Economist, 2015). McDonald’s locations are typically open for breakfast, lunch, dinner and late night
dining and many feature drivethru service.
A Brief History (minimum 50 words)
The first McDonald’s restaurant was opened in 1948 by Richard and Maurice McDonald. It
brought production line techniques to the burger business and challenged the dominant carhop drivein
business model. Ray Kroc was one of the earliest franchisees and the key figure in the rapid expansion of
the business after he bought out the McDonald brothers 1961. McDonald’s became a public company in
1965 and opened its first international location in 1967. Sales and locations have continued to grow every
year since.
Key current competitors (minimum 50 words)
Historically, McDonald’s primary competitors were identified to be the large fast food burger
chains like Burger King and Wendy’s. But given McDonald’s size and the expansion of their menu, the
competitive set must be viewed more broadly to include sandwich shops like Subway, other fast food
concepts like ChikfilA, more upscale fast casual restaurants like Panera and Chipotle, as well as coffee
shop chains like Starbucks and Dunkin’ Donuts.
MCDONALD’S SITUATIONAL ANALYSIS
3
SWOT Analysis (minimum 500 words)
SWOT Analysis: Strengths (Describe a minimum of 3 positive controllable factors)
1. Anytime, anywhere convenience
With over 14,000 locations in the U.S. alone, there’s a McDonald’s within a short drive of almost
everyone and most are open from 6am to 11pm. The number of locations also means that McDonald’s can
purchase media nationally which is more cost efficient than buying locally.
2. Brand equity
As a results of its many locations, consistent brand experiences and hundreds of millions of
dollars spent on marketing each year McDonald’s has developed a very strong brand. For example, they
ranked 5th on BrandZ’s 2014 most valuable global brand list (Rooney, 2014).
3. The Best French Fries
McDonald’s french fries are universally loved even by people who don’t otherwise like
McDonald’s food. McDonald’s fries were voted #1 in a 2015 YouGov study (Peterson, 2015).
4. Kid appeal
Mc.
Mc donalds marketing mix
This document summarizes a marketing project for McDonald's entry into the Ukrainian market. It begins with an explanation of why McDonald's was chosen and a brief history of the company. Market research conducted in Ukraine found that brand reputation influences purchasing decisions and that young people purchase McDonald's more than adults. The marketing mix for Ukraine is described using the 7 P's framework, covering place, price, promotion, physical evidence, people, product, and process. The document concludes with an advertisement concept focused on health and charity initiatives under a "McHealth" program.
Similar to McDonald's: Ronald's Road (20)
Case study driving social media engagement at mc donalds
Case study driving social media engagement at mc donalds
Case study - Driving Social Media Engagement at McDonalds
Case study - Driving Social Media Engagement at McDonalds
Running head MCDONALD’S SITUATIONAL ANALYSIS McDonal.docx
Running head MCDONALD’S SITUATIONAL ANALYSIS McDonal.docx
Data Driven Creativity by Filipe Botton at SME Marketing Summit 2018
Data Driven Creativity by Filipe Botton at SME Marketing Summit 2018
Sheet1TaskMost OptimisticMost LikelyMost PessimisticExpected Estim.docx
Sheet1TaskMost OptimisticMost LikelyMost PessimisticExpected Estim.docx
Running Head MCDONALD’S SITUATIONAL ANALYSIS 1 .docx
Running Head MCDONALD’S SITUATIONAL ANALYSIS 1 .docx
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Sprouts Farmers Market Digital Campaign Strategy
This digital campaign brief outlines a proposed loyalty program called "Sprouts Club" for Sprouts Farmers Market. The goals are to increase customer loyalty and grow the customer base. Tactics include creating a mobile app for the loyalty program, promoting program signups in stores, and implementing a referral program. A project plan, media schedule, and budget are presented. Key stakeholders will be communicated with regularly about the program. Potential risks like lack of perceived exclusivity are addressed.
Nike: One Step
This document outlines a campaign called "One Step" for Nike to motivate people to be more active. The campaign aims to refresh Nike's existing "Just Do It" slogan by focusing on taking the first step towards a healthier lifestyle. It proposes a TV commercial showing people on the couch and then taking their first step outside, as well as a community 5K event and banner ads in sports video games to promote the message. The goal is to make Nike seem more relatable and approachable by emphasizing how even small, initial steps can lead to improvement.
Mini Cooper: Bigger Than You Think
The document outlines an advertising campaign for Mini Cooper aimed at combating perceptions of Minis being small and unsuitable for some lifestyles. The campaign's key message is "Bigger Than You Think" and will show through print and TV ads as well as guerrilla marketing tactics that Minis can accommodate more cargo than expected. The target audience is primarily 20-45 year old professionals who value style and efficiency. The goals are to position Minis as perfect cars for all needs and expand their appeal beyond stereotypical views of being just small, European vehicles.
Feed Denver: Harvesting Urban Entrepreneurship
Feed Denver is an organization that promotes urban farming and markets in Denver to address issues like food insecurity and unemployment. It aims to empower people through entrepreneurship in urban agriculture by helping them start small farms near cities. The organization provides classes and operates a farm to teach farming techniques and small business practices. However, Feed Denver currently lacks an effective marketing strategy and is seen more as an urban gardening initiative rather than a business opportunity in urban farming. The presentation recommends repositioning Feed Denver's image and marketing to highlight urban farming as an attainable business venture.
Coleman: Between a Rock and a Soft Place
This document outlines a marketing campaign to reposition Coleman camping pads as higher-end outdoor gear. The campaign targets two primary groups: affluent outdoor enthusiasts aged 55-64 looking for comfort, and younger adventurers valuing quality. Key insights note the older target's nostalgia for family camping and desire for comfort. The campaign centers on the message "Roughing it in comfort" and introduces a new "Pro Series" sub-brand emphasizing durability. Strategies include print ads, social media using #RockAndSoftPlace, PR partnerships with Red Cross, celebrity endorsements, and guerilla product testing events. The campaign aims to increase Coleman's credibility among premium outdoor brands.
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McDonald's: Ronald's Road
- 1. Ronald’s Road Kenzie Fetzer, Summer Borowski, Jordan Loyd
- 2. Our Problem Misconceptions about the quality of McDonald’s food. The truthful information, posted by McDonald’s, is not as open / transparent as it could be. Push people to the site for their Food FAQ (What We’re Made Of)
- 3. Our Goals Inform the customer’s about the quality of McDonald’s food in a fun and interactive way. We want customers to discover the truthful information in a way that is enjoyable and education.
- 4. The Target Our target customers are those who already eat at McDonald’s locations, as well as those who do not. Word of mouth is an ideal spread of the campaign. We do not want to segment down the customers too much, because everyone who visits McDonald’s can learn new, positive, things about how the company prides itself on quality.
- 5. Key Consumer Insights A great deal of misinformed information about food quality. The internet has further perpetuated the spread of misconceptions. Fake meat “blended parts” Supersize Me facts People do not realize that 87% of McDonald’s are locally franchised.
- 6. Main Message Because McDonald’s values their consumer above all else, they themselves uphold quality to the highest standards. “Feel Good About the Food You Already Love”
- 7. Our Plan: Ronald’s Road The “Yellow Brick Road of McDonald’s” In store Vinyl Ronald (Each numbered) foot prints leading from the door to the counter – great advertising for little money Banner with quick introduction to Ronald’s Road Entry mat with two foot prints starting off the road Up the wall On the side of the drive through windows Each with a fun fact about McDonald’s food quality Interactive Wall Trivia / Games
- 9. Billboard
- 10. Print Campaign Ronald’s big, red footprint incorporated in all print ads “Feel good about the food you already love” “Go to mcdonalds.com to find out what Ronald’s Road is all about”
- 11. Print
- 12. Guerrilla Tactics Light rail foot prints Sidewalk chalk foot prints leading to McDonald’s restaurants Kids day in the park, “Romp with Ronald” (paint/chalk footprints) Kids activity day, promoting a balanced and active lifestyle. Encouraging kids to get out and play Activities and games set up in the park Invite News Stations to join in on the fun PR!
- 13. Storefront
- 14. On-Line Media Tactics Share your favorite Ronald’s facts on Facebook, Twitter Banner ad (footprints coming down the screen) QR codes at restaurants
- 35. Radio [Sound of feet] [Squeaking] [More footsteps] [Whisper] “Did you know that McDonald’s only uses fresh USDA Grade A shell eggs for breakfast sandwiches?” “Come on in to McDonald’s to find out what the rush is about”
- 36. Why The Consumer Will Believe It Real facts! Naturally fed animals; none of the meat is fake. Same chicken as Tyson, only breast meat. Burgers are 100% beef, no added fat. Freshly cracked eggs. Targets everyone!
- 37. Questions?