EECS 441 Company Presentation

1. Jerome P. Ciarkowski

2.  Food!
 Free Wi-Fi
 Play Area

3.  NYSE: MCD : 117.62 USD (10 February 2016)
 2014 Total Revenue: $+27 billion; 2014 Gross Profit: $+10 billion
 +420,000 Full Time & Part Time Employees

4.  Founded in 1940, by Richard and Maurice McDonald
 In 1965, McDonald’s Corporation went public
 1990s, growth declining

5.  Food
 Community Engagement
 Company Itself

6.  “Traditional” Fast Food Chains
 Burger King
 Wendy’s
 Starbucks
 Health-Concerned
Customers/Organizations
Fast-Food Market Share

7.  Bright Future!
 Continued Profit
 Customized, Healthier Menu Options
 Self-Serving Kiosks, Mobile Ordering