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“ Advertising is not a profession.” Richard Huntington
You learn by doing.
Especially when there’s someone to look after you.
Two problems:
1. You learn into an imperfect system
2. How the f**k do you get into the system?
1. The system
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Literally, you do not have the right setup for learning
2. How do you get into the system?
[object Object],[object Object]
[object Object],[object Object]
3. How does advertising get the best talent?
[object Object]
solution
[object Object],[object Object]
[object Object]
[object Object]
 
Aaa..   M cCann Creative   Me ntor-what!? ,[object Object],[object Object],[object Object]
How does it work?
You will be   receivin g   a brand new brief   each   month. Solve it in   two weeks. Get feedback within   the following week. Get back to work for   on e   more week, and see if   you can come up   with the big idea.
the co ncept
 
How to get in?
[object Object],[object Object],[object Object],[object Object]
 
Who are the mentors?
[object Object],[object Object]
Coming M ay 20th   In the meantime,   c heck   out the blog at http://creativement orship.blogspot.com/

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