1. CONNECTING THE
CLASSROOM
TO THE
BOARDROOM
ESTABLISH COMPETITION TEAMS
ON YOUR CAMPUS
D emonstrate the success of your college or university programs by
sending students to compete against top students from across the
United States, Canada, and beyond. By supporting academic teams
from your program areas, you will showcase the quality of your pro-
grams to your administration, community partners and alumni, you will
bring international recognition to your students, your programs and 0
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your campus. RIL
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If any of the areas on the following pages align with your classes or pro- EIM
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gram area, there is one organization that allows you to showcase your
members and your program through a competitive events program— C 201
Collegiate DECA. ICD
Competitive activities include role-plays, case studies and professional Send your very best members to com-
presentations. Events can be used in the classroom as experiential ac- pete with top members from the United
tivities to measure member performance—then you send the top per- States, Canada, and beyond. The Interna-
formers to represent your school. tional Career Development Conference
provides members the opportunity to
Every competitive event and activity includes face-to-face interaction
network with business and industry ex-
with a business/industry professional, validating the knowledge and
perts through industry-related presenta-
abilities of members through a comprehensive evaluation. Competitive
tions, career-focused panel discussions
event transcripts are now available to gauge how
RSH
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EN members compare to members from their
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tunities. Additional conference activities
association (i.e., state, territory, or province)
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MARKETING BUSINESS
include:
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and their international ranking within their
MANAGEMENT +
P
+ SALES ADMINISTRATION
competitive event area. Chapter advisors • National Management Institute
URSHIP
ENTREP
HOSPITALITY can obtain competitive event transcripts
COMMUNICATIONS • Culinary Management Institute
+ TECHNOLOGY
after the International Career Develop-
ENE
+ TOURISM
REN
• Entrepreneurship Academy
PR
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ment Conference.
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FINANCE
• Entrepreneurship Challenge
NT
HI
+ ACCOUNTING
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A school may choose to enter multiple
Visit us at www.collegiatedeca.org.
EN
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members/teams in any of the events.
TREP
RENEURS

2. BUSINESS MANAGEMENT & ADMINISTRATION COMPETITION TEAMS
BUSINESS ETHICS (TEAM OF 2)
A team of two members analyze a business situation containing an ethical dilemma, then present
BUSINESS a resolution of the dilemma to a professional (judge) with experience in business.
MANAGEMENT + BUSINESS LAW (TEAM OF 2 TO 3)
ADMINISTRATION A team of two to three members analyze a real-world case law situation that deals with market-
ing/business activity between two organizations, then present solutions/recommendations to a
professional (judge) with experience in business.
BUSINESS RESEARCH (TEAM OF 1 TO 3)
One to three members partner with a local business to conduct research in the local market to
assess how to implement or improve the business’ corporate social responsibility plan. Members
will prepare a written research report and present findings and strategies for improvement to a
professional acting as the business owner.
HUMAN RESOURCE MANAGEMENT
An individual member analyzes a real-world human resource management case situation, then
presents solutions to a professional (judge) with experience in business.
MARKETING MANAGEMENT
An individual member analyzes a real-world marketing management case situation, then presents
solutions to a professional (judge) with experience in business.
PROJECT MANAGEMENT
An individual member serving as a project manager leads and directs a cross-functional team to
complete a project plan. Project managers are responsible for all aspects of the project plan and
must complete the plan including schedule, budget, and scope. The member will prepare a writ-
ten project plan and present to a judge acting as a company CEO.
RETAIL MANAGEMENT
An individual member will be challenged
to perform marketing and management
functions and tasks in any retail estab-
lishment, then role-play with profession-
als (judges) with experience in business.
SALES MANAGEMENT MEETING
An individual member analyzes a real-
world management case situation, then
conducts a meeting with one or more
salespeople (judges).
COMMUNICATIONS & TECHNOLOGY COMPETITION TEAMS*
ADVERTISING CAMPAIGN (TEAM OF 1 TO 3)
One to three members prepare an advertising campaign for any service, product, company or
business. The participant(s) will present the advertising campaign to judges acting as prospective
COMMUNICATIONS clients/advertisers.
+ TECHNOLOGY PROFESSIONAL SALES
An individual member selects a product(s) and/or service(s), and the organization and delivery of
a sales presentation to a group of potential buyers of any item or items to be sold to a company
for resale, or an industrial or trade product or service to be used in a company, firm, or store in the
operation of its business or a product or service to be sold to the ultimate customer. The ability of
the participant to interact with the buyers and initiate a purchase is the major focus of this event.
WEBSITE DESIGN (TEAM OF 1 TO 2)
One or two members design and present an original Web site design to judges acting as potential
clients in need of a new/updated Web site for their business.
*Most competitive events encourage the application of technology in the presentation to judges.

3. FINANCE & ACCOUNTING COMPETITION TEAMS
ACCOUNTING
An individual member will analyze a real-world accounting situation, interpret data, provide solu-
tions to the situation, and then role-play with a professional with experience in accounting.
FINANCE +
BANKING FINANCIAL SERVICES
ACCOUNTING An individual member will analyze a real-world banking services situation, developing ideas/so-
lutions to the situation, then role-playing with a professional (judge) with experience in banking
services.
CORPORATE FINANCE
An individual member will be challenged to demonstrate their knowledge and understanding of
financial concepts and how these concepts apply to the disciplines of investment and corporate
finance in both business enterprises and financial services institutions.
FINANCIAL STATEMENT ANALYSIS (TEAM OF 2 TO 3)
Two or three members acting as financial consultants will analyze the year-end financial state-
ments of two companies from the same industry, prepare a written analysis, and present their
findings and recommendations to professionals (judges) with experience in business.
HOSPITALITY & TOURISM COMPETITION TEAMS
ADVERTISING CAMPAIGN (TEAM OF 1 TO 3)
One to three members prepare an advertising campaign for any service, product, company or
business. The participant(s) will present the advertising campaign to judges acting as prospective
HOSPITALITY clients/advertisers.
+ TOURISM
HOTEL AND LODGING
An individual member will be challenged to perform marketing and management functions and
tasks in any business enterprise primarily engaged in providing lodging, food and beverage ser-
vices, special events, and meeting spaces.
PROFESSIONAL SALES
An individual member selects a product(s) and/or service(s), and the organization and delivery of
a sales presentation to a group of potential buyers of any item or items to be sold to a company
for resale, or an industrial or trade product or service to be used in a company, firm, or store in the
operation of its business or a product or service to be sold to the ultimate customer. The ability of
the participant to interact with the buyers and initiate a purchase is the major focus of this event.
RESTAURANT AND FOOD SERVICE MANAGEMENT
An individual member will be challenged to perform marketing and management functions and
tasks in a restaurant or food service business.
TRAVEL AND TOURISM
An individual member will be challenged to perform marketing and management functions and
tasks in any business enterprise primarily engaged in satisfying the desire of people to make pro-
ductive or enjoyable use of travel services.

4. MARKETING & SALES COMPETITION TEAMS
ADVERTISING CAMPAIGN (TEAM OF 1 TO 3)
One to three members prepare an advertising campaign for any service, product, company or
MARKETING business. The participant(s) will present the advertising campaign to judges acting as prospective
clients/advertisers.
+ SALES
BUSINESS-TO-BUSINESS MARKETING (TEAM OF 2)
A team of two members analyze a real-world case situation that deals with marketing/business
activity between organizations, then present solutions to a professional (judge) with experience
in marketing and business.
FASHION MERCHANDISING AND MARKETING
An individual member will be challenged to perform marketing and management functions and
tasks in retail establishments, wholesale establishments, and manufacturing firms primarily en-
gaged in the merchandising and marketing of clothing and related articles for personal wear and
adornment.
INTERNATIONAL MARKETING (TEAM OF 2)
A team of two members analyze a real-world international case situation, then present solutions
to a professional (judge) with experience in international marketing and management.
MARKETING MANAGEMENT
An individual member analyzes a real-world marketing management case situation, then presents
solutions to a professional (judge) with experience in business.
PROFESSIONAL SALES
An individual member selects a product(s) and/or service(s), and the organization and delivery of
a sales presentation to a group of potential buyers of any item or items to be sold to a company
for resale, or an industrial or trade product or service to be used in a company, firm, or store in the
operation of its business or a product or service to be sold to the ultimate customer. The ability of
the participant to interact with the buyers and initiate a purchase is the major focus of this event.
RETAIL MANAGEMENT
An individual member will be challenged to perform marketing
and management functions and tasks in any retail establish-
ment, then role-play with professionals (judges) with experience
in business.
SALES MANAGEMENT MEETING
An individual member analyzes a real-world management case
situation, then conducts a meeting with one or more salespeo-
ple (judges).
SPORTS AND ENTERTAINMENT MARKETING (TEAM OF 2)
A team of two members analyze a real-world sports and enter-
tainment marketing case situation, then present solutions to a
professional (judge) with experience in sports and entertainment
marketing.
ENTREPRENEURSHIP COMPETITION TEAMS
ENTREPRENEURSHIP—STARTING A BUSINESS (TEAM OF 1 TO 3)
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One to three members develop a proposal to start a business. As entrepreneurs seeking start-
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up capital, the participant(s) will present the proposal to judges acting as potential investors or
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financial institution representatives. The proposed business may be a sole proprietorship, partner-
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ship, corporation, or franchise. NOTE: This event is not designed for businesses currently being
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operated.
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ENTREPRENEURSHIP—GROWING A BUSINESS (TEAM OF 1 TO 3)
EN
One to three members will analyze their current business operations and identify opportunities
to grow and expand the business. Options may include franchising, expanding into new markets,
opening a second location, licensing agreements, merging with or acquiring another business,
diversifying product lines, forming strategic alliances with other businesses, expanding to the
Internet, etc. NOTE: This event is designed only for business currently being operated.