Thank you for the opportunity to apply for this role. I believe my background and experience make me a strong candidate. I have a Bachelor's degree in Business Administration from Metropolia University of Applied Sciences, where I specialized in marketing and sales. During my studies, I gained valuable experience through internships with Nokia and Stockmann, where I assisted with marketing campaigns and customer service. Beyond my formal education, I am an avid football fan with extensive knowledge of the sport. I have followed Red Bull's ownership and success in football clubs around the world. I would welcome the chance to apply my passion and understanding of the sport to help promote Red Bull's brands and teams. In addition to my academic background and interest in

1. From internship to a career in global business
- best practices in Finland
Edited version of a presentation given at Seoul
National University November 2010
Louise Stansfield
Senior Lecturer
Metropolia Business School

3. Population 5,365,528 PISA
71% of population in work Nokia & Xylitol
Unemployment 7% (09.2010) Innovation high-tech
Unemployment under 25s Knowledge society
23.5% Network economy
Finland autumn 2010 3

4. The UAS in the Finnish education system
16 Universities
25 Universities of Applied
Sciences (UAS)
• Regional
• Multi-field
• Government funded
• High degree of autonomy
• No tuition fees
• Labour market needs
• Links with industry & working life
• Theory and practice
• Core & professional studies,
electives + final project
• Internship (placement/work
experience)
• Innovation
• Entrepreneurship
• Applied Research and
Development
• 275 degree programmes taught
in English
08/11/2011 Finnish Education System 2010 4

5. Jobstep.net

6. Technology can also facilitate diagnostic testing
Uraohjaus.net

7. HELSINKI METROPOLIA UNIVERSITY OF APPLIED
SCIENCES
Placement and career services

8. HELSINKI METROPOLIA UNIVERSITY
OF APPLIED SCIENCES
4 fields of study:
Technology, communication and transport
Health care and social services
Business administration
Culture
15,000 Students, 1,100 Staff
49 Degree programmes
13 Degree programmes in English
11/8/2011 Helsinki Metropolia University of Applied Sciences 8

9. INTERNATIONALISATION IN FIGURES
940 International degree programme students
from 70 nationalities
350 Incoming exchange students
470 Outgoing exchange students
200 Incoming staff exchanges
280 Outgoing staff exchanges
300+ international Higher Education Partners
11/8/2011 Helsinki Metropolia University of Applied Sciences 9

10. Universum student survey 2009 - employment
Career goals
ENGINEERS BUSINESS
• To have work/life balance
• To be a technical or functional
Preferred departments:
expert
Preferred departments:
• R&D
• To be secure or stable in my job
• Marketing
• Production
• Human resources
• Consulting
• PR and communication

11. 11/8/2011 http://targetjobs.co.uk/careers-advice/working-in-europe 11

12. Intranet – jobs and placement ads by field of
study
08/11/2011 12

14. Twitter

15. Harnessing links to corporate and external
websites
Need for placements in English
NOKIA
Graduate scheme Internship scheme
Recruitment Management System
Idea generation (Ideation) Nokia bootcamp
08/11/2011 15

16. Students and
graduates sharing
recruitment
experiences in social
media
08/11/2011 16

17. METROPOLIA BUSINESS SCHOOL
International Degree Programmes
– best practices for placement and career orientation

18. EBA Dutch link EBA British link EM IBL
Autumn
semester
YEAR 1
Spring
semester
Place
Autumn ment
semester
YEAR 2
Spring
semester
Place
Autumn ment
Placement Placement
semester
YEAR 3
Spring
Placement Placement
semester
Autumn
Placement Placement
semester
YEAR 4
Spring Bachelor's Bachelor's
semester thesis thesis
European Business Administration EBA
European Management EM
International Business & Logisitics IBL

19. Metropolia Business School recent
graduates’ current job titles include …
Senior Consultant • Consultant • HR Advisor •
Vice President Business Development •
Trading controller • Treasury Analyst • Currency Dealer
Manager Accounting & Reporting • Research Analyst
Head of Operations Currencies • Banking Advisor
Marketing Director • Marketing communications coordinator
Director of Marketing • Multichannel Marketing Expert •
Marketing Communications Coordinator • Marketing
Communications Planner
Manager • Senior Account Manager • Sales Manager •
Project Manager • Business Manager • Sales Representative
Procurement Manager • Purchasing Manager • Sales Officer
Business Developer • Customer Service Rep • Operations
Coordinator • International Consumer Insight Director
Independent Outsourcing/Offshoring Professional
Project Controls Engineer • Web based services consultant
Recruitment Coordinator • Personal Assistant to the Vice
President • Digital planner • TV planner •
Employability Oct 2010 approx 98%
Average starting salary of €2,330 a month

20. Our graduates currently work for…
ABROAD IN FINLAND
Goldman-Sachs • Deloitte & Nokia • Nokia-Siemens networks
Touche • Ernst & Young Oracle • Sonera • Stockmann
Nokia China * Wärtsilä China Nissan Nordic Europe • Metsä Tissue •
Xerox Oy • BASF • Unido Accenture • Handelsbanken • PNM
Getty Images • Saatchi & Saatchi
Tapiola Bank • Danske
Agilent Technologies •
IBM • Mattel • Chanel London Bayer • HP • ABB • Kesko Food Ltd •
Ricoh Europe • Fenno
GE Money • Aplicom • OpenBit Ltd •
Global Currencies Ltd • Aereal
Aldata Solution Finland Oy •
Bank
Arena Holding • DHL Express Nordics
Diageo PLC •
Professional Connections • DNA Ltd
Zurich Financial • Funktio Oy • Visma • Kemira
General Motors Europe • L’Oréal •
Millipore • Universal Music • Carat Finland • Aegis Media •
GigaSpaces Technology • Efecte Corp • Hiab Oy • Ecolane
Europanel • H & M London Egmont Publishing •
Zipipop • Muxlim • Tradedoubler
SAS • Blue1 • Finnair • Cargotec

21. Metropolia Business School international degree
programme students need a good CV in year 2 of
their studies
Good CV Good placement Good graduate CV
Good Good
Good graduate graduate
placement
CV entry level
job
Good part-time job
Good summer job

22. “The placement is a
period which would
boost my chances
for “that great job”
in the future. So I
would be happy to
do an unpaid
placement if it
strengthened my
chances for a good
future job.”

23. WORK PLACEMENT ORIENTATION - year 2
CAREER ORIENTATION – year 4
2 simultaneously taught courses

24. Work Placement Orientation – year 2
(Business Communication 3 credits)
Job applications
CVs + cover letter
Alternatives
Job interview
Career portfolio
PLACEMENT INFORMATION
Career related digital literacy

25. Career Orientation 2 credit course
– year 4 after placement
Placement feedback + follow-up
Information to 2nd years
CV update, further studies, career guidance, consultation
Simulation
Students as HR managers in companies
Create job posting, process applications,
Interview candidates, select, follow-up

26. Traditional (weak) CV Anna Manninen
Pietarinkatu 14 B 36, 00120 Helsinki
040-533 1122
anna.manninen@metropolia.fi
EDUCATION
Espoonlahti Upper Secondary School
Matriculation Examination 2003-2006
Helsinki Metropolia University of Applied Sciences and University of Lincoln
Double Degree Programme in European Management
BA and BBA 2007-2011
WORK EXPERIENCE
State Security Networks Lmt.
September 2008 – present, Procurement Assistant
Designing and writing requests for quotations.
Writing orders.
Designing model documents for employees’ use (request for quotation, contract, order).
Assisting the assistant director.
June 2008 – August 2008, Summer Trainee
Registered invoices purchase account ledger using Sonet –program
Assisted with tendering e.g. requests for quotations
Videofirma Makuuni Oy (Movie rental store)
August 2007 – May 2008
Rented movies, till work, customer service
Opened and closed the store counted the till
Independent work took care of the store alone when in shift
Café Picnic
August 2006 – January 2008
Customer service, till work, special coffees, counting the till, opening and closing the café
Reed Business Information Oy
July 2006 – August 2006
Fair guide in “Espoon Asuntomessut 2006”
Stockmann
December 2005 – January 2006
Christmas helper customer service
Multicatering Oy (Fast food at the events in Olympic Stadium)
May 2005 – October 2005
Till work, cooking, counting the till
LANGUAGES
Finnish: mother tongue, English: fluent, Swedish: good, French: good, Spanish: satisfactory, Italian:
beginner, Chinese: beginner
INTERESTS
Foreign languages and cultures, playing the piano; light music and improvisation

27. Personal Details Lee J
Name : X X Kim Mobile Phone : + Address phone no email
Date of Birth : 22 May 1989 E-mail : xx@hanmail.net Nationality: Korean
Marital Status : Unmarried Position of the Marketing and Sales Trainee
Address :
EDUCATION
March 200X- July 20XX Famous University / South Korea
Education
World Commerce
2006 Mar ~ 2010 Jun X X University (South Korea) :
BA in Business Administration
WORK EXPERIENCE
2005 Jul ~ 2006 Jun Bournemouth Business School International (U.K) :
Mar 200X - Jul 200X Office Assistant LAWNB
Communication and Business Skills Course,
- LAWNB provides information and holds a lecture about law
Marketing, Advertisement & Public Relations Course
- Compared and corrected information
2005 Mar ~ 2005 Jun Gang Nam University of California Riverside (South Korea) :
General English
- Input amended text of Constitution
- Learned company computer program
Professional Experience
2004 Mar ~ 2003 Sep Airman 1st Class as a manager for special weapons and a secretary, Jul 200X - Aug 200X Receptionist TICKETLINK
Republic of Korea Air Force - TICKETLINK provides information and booking services about performances through both
Responsible for managing special weapons, missiles and arms web and call
2003 Sep ~ 2004 Jan Marketing sub-manager, Dae-jong Prize Film Festival Committee - Booked client’s tickets
Responsible for researching reactions of customers, advertising - Handled phone sales
the festival
2004 Dec ~ 2005 Jun Manager and sub-tutor, Seoul Dae-wha Muay Thai gym Jan 200X - Feb 200X Office Assistant SEOUL CITY HALL
Responsible for managing maintenances, matches and athletes
- Compared information of each year
- Calculated tax
Skills
- Input figures on the computer using excel program
IT Windows XP, Excel, Powerpoint and the Internet
-
Language Native in Korean, fluent in English, basic skills in Japanese
nd st
Jan 200X – Feb 200X Sales Person SK TELECOM
Additional Driver’s license, 2 dan in Taekwon-do, 1 dan in Muay Thai
- Sells or explains services to customers through a phone
Activiities
COMPUTER SKILLS
Voluntary service Activities for disabled children (2002) :
MS Word, Excel excellent PowerPoint good
Voluntary for bathing, laundry and household matters
Researcher for teenager guidance committee (2002 ~ 2003) :
Researching sound club activities that teenagers can join LANGUAGE
Sport
nd
Athlete of Taekwon-do for 2 Air Defense Brigade of ROKAF Mother tongue: Korean English: good Japanese: basic
Reference INTERESTS
XX Professor of Marketing & Logistics in X X University Listening to music, traveling

28. In a time when there are far more graduates than
top class graduate jobs, standing out from the
crowd is vital.
Employers now are focused very much on skills
and competencies as a way of deciding who to
employ.

31. Susan Student
Suomitie 1, 01600 Vantaa, Finland
Telephone: +358 40 4651959
Email: susan.student@gmail.com
Studying and working in 3 countries in 3 years has given me valuable & varied experience to
draw on, a positive, international outlook, passion to succeed and the drive to strive for further
goals. Team player who unites and motivates peers to accomplish the given task within deadlines
and to perfection.
Passionate Communicator
“For a
communications’ Serves clients in a friendly, professional and honest manner, achieving positive results for
talent like you, Market Research Company in the Netherlands and German Chamber of Commerce in
selling is a piece Finland.
of cake” X X, Communicates easily in multicultural student projects, often taking lead role, actively
CEO of Maxxcount involving every member, delegating and supervising.
Ensured that new German employees were clearly briefed on HR policies in Finland.
Created, wrote and presented a guide on company policy, procedures, health and safety
and employee responsibility.
Created, structured and delivered teaching programme at international preschool.
“Susan worked Organisational agility
wonders for our Organised & coordinated Metropolia Business School’s first ever highly successful Gala
first ever Evening from finding suitable location within a fixed deadline & tight schedule to sending
Business School invitations and operating within a strict budget. Planned and hosted programme.
Gala, an Arranged & coordinated new accommodation in difficult housing market for clients with
amazing evening special requirements.
enjoyed by both
staff & students, Self-motivation and motivating others
ensuring that this Left home country, Germany, in 2007 to add international dimension to career, started
will become an working in international environment and learning Finnish.
annual event.” M Group leader in a student exchange organisation. Coordinated meetings discussing
Korkeakoski, students’ personal development, using examples from own experience to motivate &
Director encourage those with difficulties to continue and resolving problems.
International
Programmes
Customer relationship and customer care
Metropolia
Business School Produced and sold wooden handicraft goods in Helsinki summer market, set up and
decorated the stand attractively and served customers/tourists in their own language.
Energy and motivation
“A positive & Studied full semester at INHOLLAND University in the Netherlands, adapting to a new
active participant country, different project based methodology requiring a positive and open attitude.
in class who Achieved academic success and returned with a wealth of valuable new experiences and
contributes ideas self-knowledge.
and promotes
discussion.” Work history
B Smith, Lecturer
Marketing, Intern at INS (Industrial News Service), Helsink, Finland Feb 2010 - present
INHOLLAND
Market Researcher, Synovate, Amsterdam, the Netherlands Sept 2009 - Jan 2010
University
Sales Person, Treetop, Helsinki, Finland June - Aug 2009
Marketing Trainee, German Chamber of Commerce, Helsinki Sept 2008 - Nov 2008
Preschool teacher, H&S International Schools, Espoo, Finland Oct 2007 - Aug 2008

32. Think
08/11/2011 32

33. Digital
key words
video
text blocks
strategically
conventionally unconventionally

34. PROFESSIONAL
DIGITAL
PRESENCE
Linkedin.com

35. Dangers
08/11/2011 35

36. SIMULATION 2010
12 YEAR 4 STUDENTS
INTERVIEWED 70 YEAR 2
STUDENTS

37. Job ad – 7 job postings 7 companies

38. Transferable
skills
Targeted

39. 06 October 2010
Dear Mr K… and Mr ….
Cover letter COMMERCIAL MANAGEMENT ASSITANT TRAINEE
I saw your application for a commercial management assistant trainee for Red Bull London in
Metropolia’s ‘Tuubi’ and it immediately caught my interest. My passion and knowledge of sports
make this a perfect placement opportunity and I would hereby like to be considered for this
position.
Red Bull’s entry in football has been a mighty impressing achievement. The recent signing of
French international Thierry Henry to New York Red Bull truly caught the eye of the world, and
being a part of your success would be a fantastic opening. By having a long and varied
involvement from the field of sport, knowledge of social media, and experience in business related
issues from my education, I strongly feel that I can complement your line-up.
A football team relies heavily on outside backing for their performance on the pitch, so it is
essential having a former player working with the team which understands the complex reality of a
football team.
In my journalist internship I organized a new way of reaching out to the targeted reader by using a
social media platform gaining a significant larger base of weekly readers for my employer.
Moreover I have spent many hours researching the language of the net, especially amongst the
youth, and I have a good insight into the requirement required to meet their needs.
I currently study at Metropolia Business School where I have gained top marks, acquired vital
organising skills, adapted myself to various forms of communication, attained marketing
knowledge, as well as acquainted myself with various other forms of the business life.
Together I believe that we will create genuine success for the football team as well as generating the
needed PR for Red Bull to make the team commercially viable. I am available for a ten months
placement period, starting from July next year, and the issue of flexible working hours will not be
any problem. In such a stimulating position one should expect nothing less. I hope to hear from you
soon and to be given the opportunity to present myself at an interview
Yours sincerely
Antero Virtanen
08/11/2011 39

40. Dear Mr Virtanen
Thank you for your interest towards Red Bull London.
We are pleased to inform you that we have scheduled
an interview for you on Monday 11.10.2010 at
Metropolia Myyrmäki Campus, classroom A110 at 8:00
in the morning.
Please let us know if you have any further questions.
Best Regards
Red Bull London

41. What are your
greatest
strengths?

42. I’d say that my
greatest
weakness is time
management.
08/11/2011 42

43. It says here
you speak 4
foreign
languages
08/11/2011 43

44. Thank you for your time
and you’ll be hearing
from us in a few days

45. .
Dear Antero
Congratulations, you have been chosen to be Red Bull London's new trainee for Commercial Manager
assistant position.
We made our decision based on your interest which we think shines through your CV and Cover Letter, also
by their quality, but also because of your football background and relevant work experience...and a successful
interview.
We will provide some written feedback for each applicant by next week Monday.
Cheers!
Red Bull London

47. “This has been the most
productive course this
semester. We have had to put
into action skills which are
really needed in the labour
market and developed them
further. I have to admit that I
did not believe that we needed
a course in CV writing and job
search, but I was indeed
wrong, as can be seen from my
CV before the course started
No wonder I did not get any of
the business-related jobs I
applied for in spring.”
08/11/2011 Student evaluation of course 47

48. Study Abroad and Internship Programme for
European and Korean students
“These 6 months had such an impact on me
that I will try to achieve a so called NIIED
scholarship for 3 years – by which I can learn
the Korean language more and even get a
masters degree from an Korean institution.”
Dan Czarny
Keimyung University Sept 09– Jan 10
“Now I know what
noonchi is.”
11/8/2011 http://saipeks.net 48

49. “ One thing I felt at
the RFID Lab in
Finland during whole
internship is
horizontal thinking
and friendly
organizational
culture. ”
Seongho Park
“ Working in Finland was the luckiest
opportunity in my life. I can feel how
Finland could become a strong and
wealthy country in Europe.”
Youngju Kim
11/8/2011 Helsinki Metropolia University of Applied Sciences 49

50. Assessments of placements

51. ASSESSMENT OF PLACEMENT - before
Company visit (in Finland, occasionally abroad)
Regular contact – email, phone
(often seen as intrusive by both company and student)
Supervisor’s interim and final assessment
Interim and final report
11/8/2011 Helsinki Metropolia University of Applied Sciences 51

52. ASSESSMENT OF PLACEMENT - now
Personal and professional development plans
Realistic goals
New forms of contact
Blog
Video conferencing
Social media
Evidence portfolio
Case studies
11/8/2011 Helsinki Metropolia University of Applied Sciences 52

53. EVIDENCE PORTFOLIO
08/11/2011 53

54. 08/11/2011 54

55. 08/11/2011 55

56. 08/11/2011 56

57. In conclusion
Preparation
2nd year Internship
course
NOW
Debrief
Curriculum
4th year course
Global Portfolios
career Cases
11/8/2011 Helsinki Metropolia University of Applied Sciences 57

58. To develop
Internship
Preparation Monitoring quality
Technology Audio/video
ePortfolios Shadowing /
mentoring
Alumni
IN
Career services
Shadowing
Curriculum
FUTURE Video simulation
Global
career ePortfolios
Cases & database
11/8/2011 Helsinki Metropolia University of Applied Sciences 58

59. THANK YOU
Louise Stansfield
Senior Lecturer
Metropolia Business School