The document discusses McKinney Rogers and their approach to business execution. They focus on equipping leaders and teams to achieve extraordinary results regardless of obstacles. Their unique model includes mission planning, analysis, rehearsal, dashboards, high performance teams, leadership development, and competitive intelligence. Their philosophy of "Mission Leadership" is based on proven military disciplines and has been applied successfully with clients across industries globally.

1. 40° 45' N, 73° 58' W
NEW YORK
INSPIRING PEOPLE TO ACHIEVE THE
EXTRAORDINARY
By Brandon Shelton, Partner, McKinney Rogers
www.mckinneyrogers.com 1

2. WE OPERATE IN CHALLENGING TIMES, INCREASING
THE EXECUTION CHALLENGES YOU FACE
It‟s a time of unstable economic conditions, strategic shocks, and
information overload. The need for clarity, pace and execution is
paramount
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3. THIS IS THE TIME OF THE BUSINESS COMMANDO
Uncertainty. Chaos.
Fragile governments. Unstable economies.
Unpredictable and radical market shifts.
These are the facts of life in today‟s marketplace.
But they are not an excuse for failure.
For your business to thrive and win in troubled times,
success takes more than brilliant strategy.
It takes brilliant execution.
By leaders and teams equipped to step up and deliver business
critical results regardless of obstacles and uncertainties placed in front of them.
Teams that are aligned, agile, accountable and capable of
achieving the extraordinary.
How? That‟s our job.
We equip leaders and teams with the skills,
focus and confidence to embrace any challenge and deliver success.
We are McKinney Rogers and we create Business Commandos.
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4. WE FOCUS ON BUSINESS EXECUTION
Strategy Technology
BUSINESS EXECUTION
People Operations
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5. WE WORK WITH OUR CLIENTS TO CLOSE THE
STRATEGY EXECUTION GAP
Effective Business Execution Requires…
• The translation of strategy into focused, aligned and effective
action that delivers sustainable results
We achieve this by…
• Equipping leaders and teams to step up and deliver business
critical results regardless of obstacles and uncertainties
placed in front of them
Why?
• Because 90% of strategies fail due to poor execution (HBR)
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6. OUR UNIQUE BUSINESS EXECUTION MODEL
ONE Aligned Organisation
Vision & aligned transformational Total
growth strategy
Individual
Commitment
Unleashing Extraordinary Dynamic,
People Performance Purpose Thoughtful Execution
Our reason for being
Values
The Core of our being
Inspiring and Empowering Transparency,
Leadership Measurement &
& Team Performance Rapid, Timely Accountability
Learning
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7. OUR CORE PHILOSOPHY – MISSION LEADERSHIP –
HAS BEEN PROVEN IN BOTH MILITARY AND BUSINESS
• Mission Leadership® is based on a proven
set of military disciplines and tools called
Mission Command
• This battle-tested platform, which dates
back to the Napoleonic era, serves as the
foundation of operational planning and
execution for some of the world‟s most
elite special forces
• Mission Leadership® is a truly holistic
approach to business execution aimed at
delivering superior business performance
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8. IT HAS BEEN PROVEN WITH OUR CLIENT BASE
• McKinney Rogers‟ Mission Leadership® Philosophy resonates
across multiple industries and categories
Aleris Conrad Hotel J.P. Morgan Pfizer
Allianz Dewars KAO Brands PPG
Astro East Africa Packing KCB Bank Group TEAM Enterprises
BAA (British Airports Authority) East African Breweries Limited Kenya Airways Tenzing Wine & Spirits
Bacardi Eristoff Kenya Power UK Foreign and
Bank of Tokyo Mitsubishi-UFJ GlaxoSmithKline Lamnalco Commonwealth Office
BBC Grey Goose Level 3 Communications Wal-Mart
Bombay Sapphire Grohe Lockheed Martin Wal-Mart Canada
Burberry HBO Martini Wal-Mart Brazil
Charmer Sunbelt Heineken Nampak Plastics Wal-Mart Mexico
Coca Cola Kenya Itochu Shokuhin NFL International Wirtz Beverage Group
Computer Warehouse Group ITV Open Works
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9. APPENDIX
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10. HOW MCKINNEY ROGERS GOES TO BUSINESS
Our Expertise Effective Business Execution
Our Discipline Mission Leadership
Our Products MLD
Integrated Business Leadership
MP HighMission Planning
OperationalAnalysis
MA ORDashboard
Mission Rehearsal IBL
MAPerformance Teams
Mission MLDB HPT CI
B
The Result Achieving Extraordinary Performance
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11. MP MISSION tPLANNING ™
setting he vision
• What it is
• Sets the strategic direction of the organization
• Why it is important
• Connects individuals and teams to an aspirational
vision for the organization
• Ensures your organization is aligned behind a common (focused and accurate) strategic
direction
• How we do it
• A two day workshop deep dive into the current external environment situation, competitive
space and internal aspirations
• Creating a simple and clear three to five year vision
(desired destination)
• Translating your vision into action
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12. MA MISSION ANALYSIS ®
creating dynamic alignment
• What it is
• Align company behind mission critical actions
• Why it is important
• Focuses your organization on operational priorities
(what and why)
• Cascade these throughout the organization so
everyone is clear in their role on the plan and their
freedoms and constraints
• How we do it
• A two day strategic alignment session with core teams to establish prioritized action plans and allocate
resources needed for success
• Align individual missions to overall company FY mission and long term vision
• The Mission Status Review
(MSR), conducted in regular intervals, provide discipline for teams to truly adopt the ML philosophy and
achieve their Missions throughout the fiscal year
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13. OR OPERATIONAL REHEARSAL
p r e s s u r e te s t s t r a te g y
• What it is
• Web-based simulation designed to pressure test the
plan and ensure agile, effective response to real time
changes and challenges
• Why it is important
• Pressure-tests the strategy
• Assumptions; Risk factors
• Creates contingency plans
• How we do it
• After the “Mission Plan” is created and adopted in the Mission Planning and Mission Analysis
phases, we conduct an Operational Rehearsal of that plan
• We pressure test the Mission Plan through Operational Rehearsal in the context of the operating
and competitive environment for the FY or a set period
• The business plan is played out, and the competitor plays are reacted to in order to:
• Refine the plan and contingencies identified
• Counter competitive plans
• Ultimately, leaders and their teams gain confidence in their refined plans
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14. MLDB MISSION LEADERSHIP DASHBOARD ™
empowerment through transparency
• What it is
• State-of-the-art accountability and
performance mapping measurement tool
• Why it is important
• Empowerment through transparency
• Creates linked accountabilities, top to bottom
• Real time performance auditing enables business
decisions at pace
• How we do it
• Populate dashboards with outputs from Mission
Analysis sessions
• Monitor progress through updated results and
business analytics
• Dynamically update strategic plans as situations
and results change
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15. HPT HIGHn lPERFORMANCE TEAMS
u o c k i n g p o te n t i a l
• What it is
• A series of experiential activities aimed towards discovering and building high performance team
behaviors
• Why it is important
• Business Execution requires properly aligned plans and committed high performance behaviors. We
need to operate as a team at the pace of the fastest person
• How we do it
• Three and a half day experiential session
• Simulated business scenario exercises aimed to draw out default behaviors and team interaction
characteristics
• Learn the tools and techniques of
high performance
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16. IBL INTEGRATED BUSINESS LEADERSHIP ®
t r a n s f o r m i n g l e a d e r s i n t h e c o n tex t o f yo u r b u s i n e s s
• What it is
• Leverages the best talent in the business to develop the next generation
• A comprehensive leadership and management development program delivered in the context of your
business
• It is a system, integrated in your business, that will find, develop and then place the best talent for
maximum effect
• Why it is important
• Creates leaders who can drive growth, develop others and take charge of the future
• How we do it
• We believe that authentic conversations with authentic
leaders are the key
• We can create world class events that are relevant to
high performers, transform individuals and change
behaviors
• We will help your top talent transform the business through
master classes and „top gun‟ teaching methods
• We avoid generic conversations, all learning is focused on your business, its challenges and
opportunities
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17. CI COMPETITIVE INTELLIGENCE
c r e a te s i n s i g h t s t h a t e n a b l e s c o m p e t i t i v e a d v a n t a g e
• What it is
• A systematic programme for gathering, analyzing and managing any combination of data that when
acted upon, will confer a significant Competitive Advantage
• Why it is important
• Business today is moving very fast - Competitive Intelligence provides the processes that enables
companies to monitor the market and respond quicker than the competition
• How we do it
• A process that systematically and ethically observes the
environment more effectively than the competition, thus
enabling preemptive actions
• Link C-Suite needs to analysis, providing clarity for
information collection
• Sensitize your team to think and act in a more competitive
manner
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18. ®
INSPIRING PEOPLE TO ACHIEVE
THE EXTRAORDINARY

19. OUR INTERNATIONAL NET WORK ALLOWS US TO
OFFER LOCAL AND GLOBAL BUSINESS SOLUTIONS
Amsterdam · Barbados · Bentonville · Hong Kong · London · Nairobi · New York · Sao Paulo · Tokyo
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