Mcdonald's sustainable marketing sustainability mission,climate change, recycling, commitment, action, social criticism etc

1. McDonald’s Sustainable
Marketing
Group 1

2. Sustainiblity Mission – “Scale for Good”
Climate Action
Beef Sustainability
Packaging and
Recycling
Commitment to
Families
Youth Opportunity

3. Scale for Good
3

4. Climate Action
4
Restaurants and
Offices
Supply Chain Climate Change
• Investing in renewable energy
• LED lighting
• Energy efficient kitchen
equipment
• Sustainable packaging
• Restaurant recycling
• Elevating and supporting
sustainable agriculture
practices.
• Elevated Farm Management:
• Rebuilding Soils
• Conserving Forests
• Post-Farm Efficiency
• Partnership with (EDF)
Environmental Defence Fund
• Commitment on Forests 2015
• Energy and Climate position
Statement

5. Beef Sustainibility
5
Actions
Responsible use
of Antibiotics
Forest friendly
burgers
Farmer to Farmer
Initiatives
Tracebility
Supports the following
UN Sustainable Development Goals
Zero hunger
Responsible consumption and production
Climate action
Life on land
Partnerships for the goals

6. Commitment to Families
6
RMHC (Ronald McDonald
House Charities)
Happy Meal Readers
Goal #1: Offer balanced
meals
Goal #2: Simplify
ingredients
Goal #3: Be transparent
with Happy Meal nutrition
information
Goal #4: Market responsibly
Goal #5: Leverage innovative marketing to help increase purchase of foods and
beverages that contain recommended food Groups in Happy Meals
Global Happy Meal Goals

7. Social Criticisms
7
Harmful or unsafe
products
Deceptive Advertising