Brand judgments are part of Keller's Brand Resonance Model and refer to consumers' personal opinions and evaluations of a brand. Brand judgments are formed based on associations between brand performance and brand imagery. There are four main types of brand judgments: brand quality, which relates to how well a product meets functional needs; brand credibility, which refers to opinions about the company behind the brand; brand consideration, which is how personally relevant the brand is; and brand superiority, which is the extent to which a brand is viewed as unique or better than others. Together, these brand judgments determine a customer's overall perceptions and feelings toward a brand.