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PROCESS MAP | [Document subtitle]
BUSINESS PLANNING PROCESS MAP
Vision, Mission and Goals
Analysis of the Firm Environmental Analysis
Industry & Competitor Analysis
Market & Customer Analysis
Strengths Opportunities
Weaknesses Threats
Generate Strategic Options
Market Planning Market Forecasting
Operational Plan
Model the Business
Evaluate and Select Strategy
Risk Analysis
Identify the relativepower and influenceof
key stakeholders
This may be an input into or an output
of the business planning process
The firm and the environment in which
it operates are analyzed
The industry value chain is defined and
the competitors identified and analyzed
The products, the portfolio and the
product life cycle are considered
The analytical phases populate the
classic SWOT matrix
A range of strategy formulation models
can be deployed to highlight options
The options are translated into a
provisional marketing plan and forecast
To generate financial plans the
operational plan is also developed
The marketing and operational plans
are combined in a financial model
Evaluation criteria are applied to each
option
The preferred options are subject to risk
analysis
Product & Portfolio Analysis
Stakeholder Analysis
StrategicMarketingOperational&Financial

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1b business planning process map

  • 1. 1 PROCESS MAP | [Document subtitle] BUSINESS PLANNING PROCESS MAP Vision, Mission and Goals Analysis of the Firm Environmental Analysis Industry & Competitor Analysis Market & Customer Analysis Strengths Opportunities Weaknesses Threats Generate Strategic Options Market Planning Market Forecasting Operational Plan Model the Business Evaluate and Select Strategy Risk Analysis Identify the relativepower and influenceof key stakeholders This may be an input into or an output of the business planning process The firm and the environment in which it operates are analyzed The industry value chain is defined and the competitors identified and analyzed The products, the portfolio and the product life cycle are considered The analytical phases populate the classic SWOT matrix A range of strategy formulation models can be deployed to highlight options The options are translated into a provisional marketing plan and forecast To generate financial plans the operational plan is also developed The marketing and operational plans are combined in a financial model Evaluation criteria are applied to each option The preferred options are subject to risk analysis Product & Portfolio Analysis Stakeholder Analysis StrategicMarketingOperational&Financial