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ASSIGNMENT
DRIVE SPRING 2016
PROGRAM BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER IV
SUBJECT CODE & NAME BBA401- E-COMMERCE
BK ID B1712
CREDITS 4
MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of
400 words. Each question is followed by the evaluation scheme.
Q.No Questions Marks Total Marks
1. Define E-Commerce. What are the various functions and applications of E-Commerce?
a. Define E-Commerce 2
10b. Explain the functions of E-Commerce 6
Explain the applications of E-Commerce 2
2.
Write Short notes on the following:
a. Local Area Network (LAN)
b. Wide Area Network (WAN)
c. Domain Names
d. Hyper Text Markup Language (HTML)
a. Explain Local Area Network (LAN) 2.5
10b. Explain Wide Area Network (WAN) 2.5
c. Explain Domain Names 2.5
d. Explain Hyper Text Markup Language 2.5
3.
Explain three important types of business models in practice. Give example to each of the
models.
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Explain three fundamental types of business
models
8
10
Example to each 2
4. With an example explain the different services offered by the Internet.
Listing the various services 2
10Explanation 6
Examples 2
5. Explain the different categories of electronic payment systems in detail.
Listing the types and sub types- 3
10Explanation 7
6. What is internet marketing? Briefly explain the different types of internet marketing.
Explain the internet marketing 3 10
Explain the types of internet marketing 7
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