How to boost Telkomsel Maxstream. What is MAXstream service? MAXstream is a video application launched by Telkomsel that features thousands of movies, TV shows and cartoons from HBO GO, HOOQ, iflix, MyPlay, NOMO, Vidio, VIU, as well as a wide range offers of attractive MAXstream packages. MAXstream also offers live TV channels such as NET TV, Kompas TV, tvOne, etc. Not only offering local channels, MAXstream will also provide other entertainment channels such as beIN Sports, Warner TV, HBO, HBO Signature, HBO Red, Discovery Channel, WarnerTV, Zoo Moo, Nick Jr and many more on MAXstream. What device specification is compatible to watch MAXstream? Android 5.0 and iOS 10.0 devices or the later are compatible to watch MAXstream. What is MAXstream quota? MAXstream quota is the quota that can be used to access MAXstream, HBO GO, HOOQ, iflix, Vidio, and VIU on all Telkomsel network. What are the terms and conditions of MAXstream quota? For every MAXstream package purchase, the MAXstream quota will apply according to the package period (rollover does not apply). If you ran out of MAXstream quota, you can still watch movies and series from MAXstream using internet, OMG or Entertainment quota. You can also buy MAXstream package via MAXstream

1. LET THE PARTY BEGINS
Abdi J. Putra - ABIE
GM Digital Lifestyle Sales & Care Planning

2. THE MISSIONS
MAXSTREAM AS A LEADING APPLICATION TO GIVE
THE BEST EXPERIENCES IN DIGITAL LIFESTYLE FOR
SUMATRA’S MARKET
Abdi J. Putra - ABIE
GM Digital Lifestyle Sales & Care Planning

3. AIMING 3M CB TAKE PACKAGE
Half of downloader (about 3M users)
take VideoMax packages.
INTERNALLY WELL INFORMED
Deliver experiences to the whole
employee to use MaxStream
GAINING 6M DOWNLOADER
We aim to increase MaxStream user
staging till end of year
BEST VALUES OF MAXSTREAM
To iform Sumatra’s market the best
values of Maxstream in order to get
loyalty (Rp.10 Get 30GB)
MAXTREAM A1 OBJECTIVES
WHAT ARE THE GOALS OF THIS PROJECTION
Abdi J. Putra - ABIE
GM Digital Lifestyle Sales & Care Planning

4. STARTING POINT
Angka target per-cluster disusun berdasarkan
potensi video services dicluster (hooq, viu,
catchplay, & super soccer)
ATL CAMPAIGN
Memberikan porsi lebih untuk ATL Campaign
yaitu Billboard, Radio, dan Koran. Minimal 4
titik billboard per Regional.
BTL CAMPAIGN
Micro campaign kolaborasi dengan MCD
Regional. Dan kolaborasi Activation’s Event di
BBC dan Loop Corner.
OTL CAMPAIGN
SOO akan “promote ads” atau campaign
berbayar di socmed. Menggunakan jasa buzzer
jika diperlukan.
WOM CAMPAIGN
Karyawan mengajak kawan, vendor, koleha,
dan semua circle-ya untuk menggunakan
aplikasi MaxStream.
GUARDING PROGRAMS
Rekan CO & CM akan berkolaborasi dengan
MCD dan Digital Dept untuk mengawal
pencapaian dari objective yang disusun.
MAXTREAM A1 STRATEGICS
HOW TO ACHIEVE THE TARGET
NOTES – ATL, BTL, & OTL campaign documents provide separately
Abdi J. Putra - ABIE
GM Digital Lifestyle Sales & Care Planning

5. STARTING POINT
Abdi J. Putra - ABIE
GM Digital Lifestyle Sales & Care Planning

6. 35%
45%
70%
90%
2# NOVICE STAGE (SEP-OCT 2018)
Starting to review which campaign that
effective in order to get #downloader
45%
3# EXPERT STAGE (NOV-DES 2018)
It is combine #downloader & #revenues. Push
those downloaders to have packages
70%
1# EARLY STAGE (JUL-AUG 2018)
Deliver all strategic campaign (hard campaign) to
get awareness from the market
25%
4# HARVEST PHASE (NEXT YEAR)
It’s harvest time. Also this phase as the
maintaining phase
90%
MAXTREAM A1 ROAD MAPS
GUARDING PROGRAMS TO GET THE RIGHT PATH
Abdi J. Putra - ABIE
GM Digital Lifestyle Sales & Care Planning

7. Phase2 – Novice
- Review the effective campaign
- Take portions to that
- Held the activation events at 14
Branch (BBC & Loop Corner)
Phase3 – Expert
- Measure the downloaders numbers
- Calculate the revenues numbers
- Take same concern to both
(downloaders & revenues)
Phase1 – Early
- Deliver All Campaign
- ATL, BTL, & OTL
- ATL get big portion
- Billboard, Radio, Newspapers
Phase4 – Harvest
- Around 90% and uptrend doawnloader
- 50% from downloader get the packages
- People stay comfort to use MaxStream &
Get the best XP
MAXTREAM A1 INDICATORS
GUARDING PROGRAMS TO GET THE RIGHT PATH
Abdi J. Putra - ABIE
GM Digital Lifestyle Sales & Care Planning

8. MAXTREAM A1 TIMEPLAN
AS THE CHECKLIST WHAT HAS DONE

9. TERIMA KASIHAbdi J. Putra - @abepoetra
GM Digital Lifestyle Sales & Care Planning