Ces slides présentées lors de La Conférence CMIT "RETOURS D'EXPÉRIENCE BTOB SUR LA MISE EN OEUVRE DES RÉSEAUX SOCIAUX"
Il s'agit d'un cas client de l'usage des médias sociaux dans le cadre d'une campagne marketing intégré et multicanal
Magnite - taking action on identity in europe - april 2021Romain Fonnier
The Identity and 3rd party cookie commotion has reached a critical point in Europe - and recent announcements from Google (and the ensuing industry chatter) have created an atmosphere of fear and confusion within the programmatic ecosystem.
It's time to clear up the confusion and move forward. This webinar aims to:
• Provide context and clarity to the confusion
• Highlight the key areas of focus
• Show publishers the collaborative path forward - timelines and actionable steps
Quel est le potentiel des médias sociaux pour soutenir les objectifs stratégi...Leila Boutaleb-Brousse
Contrairement au B2C où les médias sociaux bénéficient désormais d’une véritable légitimité, beaucoup d’entreprises B2B restent sceptiques, craignant un énième phénomène marketing voué à disparaître sous peu. Celles qui font mine de s’y intéresser, abordent souvent le sujet de façon tactique en le considérant, comme un moyen peu coûteux pour faire parler de son entreprise ou de ses produits.
L’objectif de cette présentation est d’évaluer les perspectives stratégiques des entreprises B2B dans les médias sociaux. Il ne s’agit pas de parler de « réseau social » ou de plateforme, mais de comprendre l’intérêt potentiel d’une stratégie de « Social Marketing », initiée par le développement brutale des médias sociaux et fortement influencée par l’évolution du comportement du client B2B.
Magnite - taking action on identity in europe - april 2021Romain Fonnier
The Identity and 3rd party cookie commotion has reached a critical point in Europe - and recent announcements from Google (and the ensuing industry chatter) have created an atmosphere of fear and confusion within the programmatic ecosystem.
It's time to clear up the confusion and move forward. This webinar aims to:
• Provide context and clarity to the confusion
• Highlight the key areas of focus
• Show publishers the collaborative path forward - timelines and actionable steps
Quel est le potentiel des médias sociaux pour soutenir les objectifs stratégi...Leila Boutaleb-Brousse
Contrairement au B2C où les médias sociaux bénéficient désormais d’une véritable légitimité, beaucoup d’entreprises B2B restent sceptiques, craignant un énième phénomène marketing voué à disparaître sous peu. Celles qui font mine de s’y intéresser, abordent souvent le sujet de façon tactique en le considérant, comme un moyen peu coûteux pour faire parler de son entreprise ou de ses produits.
L’objectif de cette présentation est d’évaluer les perspectives stratégiques des entreprises B2B dans les médias sociaux. Il ne s’agit pas de parler de « réseau social » ou de plateforme, mais de comprendre l’intérêt potentiel d’une stratégie de « Social Marketing », initiée par le développement brutale des médias sociaux et fortement influencée par l’évolution du comportement du client B2B.
Leading Media and Marketing Solutions Company Yellow Pages Group Uses Enterpr...tibbr
Yellow Pages Group is a leading media and marketing solutions company in Canada with its roots in the declining print industry. By facilitating better communication between its 1,100 consultants, YPG has made huge strides in transforming itself into a digital powerhouse.
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How marketo can tame the gdpr - Stephen Yeo - Adobe Summit 2019 - MarketoMarketo
The real work implementing GDPR did not end on May 25, 2018. It was just getting started. For over a year, marketers across the globe had to change how they worked on a daily basis. At times, marketers were potentially changing millions of records constantly changing and all held for different reasons and with different data retention periods.
With the core of the GDPR workload tying back to managing the data retention policy, this presentation shows:
How managing data can be largely automated using Marketo
How to ensure your organisation is compliant
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The real work implementing GDPR did not end on May 25, 2018. It was just getting started. For over a year, marketers across the globe had to change how they worked on a daily basis. At times, marketers were potentially changing millions of records constantly changing and all held for different reasons and with different data retention periods.
With the core of the GDPR workload tying back to managing the data retention policy, this presentation shows:
- How managing data can be largely automated using Marketo
- How to ensure your organisation is compliant
- How to ensure your customers' privacy is respected
Slide deck for Bizible Essentials for Marketo Users webinar held on July 10, 2018.
Seasoned Marketo users have grown accustomed to tracking attribution using Marketo and Advanced Report Builder (formerly RCE). But with Marketo’s acquisition of Bizible, what exactly does that mean? How does Bizible compare to the Marketo attribution tools you’re currently using, and more importantly, how will it impact your daily operations?
This webinar covered:
- The differences between Marketo, RCE, and Bizible
- Common applications and current tool limitations vs. Bizible solutions
- Peer-to-peer case study: challenges to transition to results
Apple’s ATT Prompt: Panel with Verizon MediaTinuiti
The data privacy changes coming down the pike are sending shockwaves through the digital marketing world. In this series, our goal is to provide digital marketers with the insights, tools, and solutions they need to adapt to IDFA and the end of cookies. We unpack the latest privacy news, discuss how to harness the power of first-party data, advise on how to build out your MarTech strategy, and more.
Creative Strategy - Simon Conlin - March 2015Simon Conlin
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Aider les entreprise à avoir la bonne information au bon moment et au bon endroit, la mettre dans le bon contexte pour prendre des décisions rapides et pertinentes
Le point commun de toutes les solutions : la gestion et l’optimisation de l’utilisation de l’information afin d’aider les entreprises à comprendre le passé et d’anticiper le futur
En ce qui concerne les médias sociaux. Ajourd’hui tout ce qui est en rapport avec l’animation des réseaux sociaux nos pages corporate se fait par la corp et plus précisemment par l’équipe Relation Presse et Relation digitales qui est en charges de toute la comm et tous les produits. Autant dire que ce n’est pas tout à fait optimisé et nous avons encore de la marge pour les exploiter réellement. Nous avons les accès admin pour pousser du contenu ou promouvoir des évènement, mais ça reste très ponctuelle et on n’a pas encore de community manager dédié.En revanche, au niveau régional, notre stratégie sur les médias sociaux, consiste à les utiliser dans le cadre de génération de leads en les intégrant à nos campagnes marketing, comment?? C’est ce que nous allons voir à présent.Prenons l’exemple du programme Spotfire Essentials Tour, il s’agit d’un business road show européen que nous avons lancé il y a un peu plus d’un an.
ContexteRessource limitée. Obligation de générer des lead qualifiées pour chaque régionDéficit de notorité et peu de ressources marketing par rapport aux concurrents directesNous avons mis en place ce programme avec une moyenne d’ un évènement par mois dans les principales capitales européennes où nous avons une force commerciale.L’objectif est de faire le max de buzz et d’attirer des leads qualifiées tout au long de la campagne : avant – pendant- et après
CampagBase de données : developper une base de données en utilisant linedin et également IKO system contacts qui seront vérifiés et qualifiés par le TMKGUn mareketing intégrée + sous+campagnes avec chaque canal (landing page spécifique à chaque canal)Toutes ces sous campagnes sont traquées une par une et chacune a sa propre landing page sur notre système de marketing automation pour voir l’impact sur les inscriptions
Linkedin : SF Essentials Group : construire une communauté qui s’ggrandit progressivement avec qui on peut créer un engagement et dialogue continu
A court terme: nous avons deux principaux objectifs:Mettre en place des campagnes marketing intégrée et multicanales qui trèsverticalisée et qui tiennent compte des spécificités de chaque région
2ème objectifTrouver le bon équilibre entre l’Inbound et l’Outbound marketing pour générer davantage de leads qualifiés et de les accompagner tout au long de leur parcours d’achat;L’idée étant de Mettre en place davantage de campagnes d’Inbound Marketing pour l’acquisition de nouveaux leads. Une fois ils sont dans le système de marketing automation, on va mettre en place des campagnes d’outbound très ciblée ainsi que les techniques de scoring et de lead nurturing pour faire murir leurs réflexion et les driver vers le cycle d’achat.Pour cela, on comme par les basics : localiser le site web (aujourd’hui le site web spotfire est dispo uniquement en anglais), on a demarré la localisation des sites en allemand et en français et on lance prochaienement l’espagnole et l’italien.On a lancé une stratégie de content marketing localisée qui inclut des études de marchés locales, des livres blancs, et des webcasts…… Pour chaque pays : un contenu adapaté et localisé.