The document discusses adoption and change execution as a way to improve project success rates and organizational performance. It notes that over half of IT and process initiatives fail due to issues like ineffective leadership, employee resistance, and poor planning. The document introduces PeopleFirm's adoption and change execution framework, which assesses readiness for change, develops customized implementation plans, executes change management strategies, and measures adoption success. The framework aims to engage leaders, align the organization, prepare stakeholders, and connect people to changes in order to realize the full value of initiatives and make changes stick long-term.