With mobile adoption continuing to grow, banks and credit unions are looking for ways to quantify the success of the mobile channel. By adding capabilities that customers view as useful, innovative and convenient, banks and credit unions can continue to drive adoption while also bolstering potential return on investment.

1. © 2013 Fiserv, Inc. or its affiliates.1
Maximizing
Mobile ROI

2. © 2013 Fiserv, Inc. or its affiliates.2
A roadmap for financial institutions
to achieve maximum return
Foundational mobile
banking services,
such as balance
inquiries and bill
payment
Advanced mobile banking
services, such as P2P, that
increase transactions and
ongoing ROI

3. © 2013 Fiserv, Inc. or its affiliates.3
More than half of mobile phone
owners will use mobile
banking by 2016.
– Javelin Research

4. © 2013 Fiserv, Inc. or its affiliates.4
The Basics – Mobile Service Offerings
View
account
history
Transfers
between
accounts
Pay
household
bills
Locate ATMs
and branches
Check
balances

5. © 2013 Fiserv, Inc. or its affiliates.5
Increased Customer Retention
Reduced Channel Costs
Expanded Customer Base
Value Generating Activity
MobileValue Generators

6. © 2013 Fiserv, Inc. or its affiliates.6
Research indicates mobile banking users make
more debit purchases, likely due to the ability to
validate their balances via their mobile devices.

7. © 2013 Fiserv, Inc. or its affiliates.7
• Value generating activity
• Increasing mobile adoption
• New value-based
revenue opportunities
• P2P Payments
• Remote Deposit Capture
• Personalized offers based
on history
• Contactless at the point
of sale
Move to the Next Level
Transactional Services

8. © 2013 Fiserv, Inc. or its affiliates.8
Expansion to the next
generation of transactional
mobile banking services
creates opportunities for
financial institutions to
increase ROI.
Move to the Next Level
Transactional Services

9. © 2013 Fiserv, Inc. or its affiliates.9
Growth
• Assess the Business Case
• Use modeling tools from partners like Fiserv to generate
credible ROI projections
• Conduct Market Analysis
• Primary and secondary research, focus groups help
identify the right offerings
• Adoption Campaigns
• Promote consumer adoption,
especially for new features and
use cases
• Practice Channel Management
• Create a mobile
channel dashboard
and monitor

10. © 2013 Fiserv, Inc. or its affiliates.10
A financial institution can expect more than 20 percent
of eligible users to begin using mobile banking
within 18 months of launching the service.
– Fiserv Research, 2012

11. © 2013 Fiserv, Inc. or its affiliates.11
Download the full whitepaper:
Next Generation Mobile Banking
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