In early March I conducted a quick LinkedIn traning session for one of my clients S.E. Rentals. Although specific to the managed services finance industry in whnich they operate, the information is relevant to anyone looking to improve thier LinkedIn presence.

1. MAXIMISING LINKEDIN
S.E. RENTALS’ SICO UNI
JANUARY 2018

2. SER’S
DIGITAL
FOOTPRIN
T
OVER THE PAST FIVE YEARS, SER HAS
BEEN WORKING TOWARDS BECOMING A
DIGITALLY DYNAMIC AND SOCIAL
ENTERPRISE.
• SER’S BLOG “VISIBLE THOUGHTS”
• TWITTER ACCOUNT AND LINKEDIN
BUSINESS PAGE
• MONTHLY E-NEWSLETTERS
• VIDEO CONTENT - IN THE PIPELINE
WE’VE SET A FANTASTIC BASE.

3. WHY
LINKEDIN?
• REINFORCING OUR REPUTATION
• GENERATING LEADS AND REFERRALS
• SHOWCASING PRODUCTS AND
SERVICES
• BUILDING OUR BRAND
• ATTRACTING NEW TALENT

4. YOUR
INDIVIDU
AL
LINKEDIN
PRESENCE
• YOUR BIO
• YOUR CAREER HIGHLIGHTS
• YOUR WORK HISTORY
• RECOMMENDATIONS
• SHARING CONTENT

5. WHAT
CONTENT
DO I
SHARE?
• SER’S BLOG POSTS AND VIDEOS.
• THEY ARE SHARED ON STEVE’S LI
PAGE AND OUR COMPANY PAGE – ALL
YOU HAVE TO DO IS LIKE AND SHARE.
• CONTENT THAT RELATES TO SER:
• EQUIPMENT FINANCE, MANAGED
SERVICES, FINTECH, LEASING ETC
• CONTENT THAT RELATES TO YOUR ROLE
AT SER:
• SALES, CREDIT MANAGEMENT,
LEASING, CLIENT RELATIONSHIPS, ETC

6. WRITE
YOUR
OWN
CONTENT
!
• LINKEDIN ALLOWS YOU TO WRITE AND
PUBLISH YOUR OWN ORIGINAL WORK TO
THEIR CONTENT PLATFORM, PULSE.
• MUCH LIKE A BLOG, PUBLISHING ORIGINAL
CONTENT ON LINKEDIN IS A GREAT WAY TO
GET EXPOSURE FOR YOURSELF AND YOUR
BUSINESS.
• WHEN YOU WRITE YOUR OWN ORIGINAL
CONTENT ON LINKEDIN’S PULSE, YOU CAN
GET NOTICED AS AN EXPERT IN YOUR FIELD
AND BOOST YOUR PROFESSIONALISM.