Brand Activation for Lux in Jatra, the rural activation platform for 2010-2011

1. ThinkTank
presents
Jatra
The biggest rural activation event
In
Bengal, Orissa and Assam
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2. About Jatra
• A 500-year old folk theatre form
in Bengal, Orissa and Assam
• One of the most popular forms
of Entertainment in rural areas
• The biggest platform for
corporate brands to reach the
target audience (Consumers)
• A means of activation platform
for brands to penetrate in the
rural markets
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3. About Jatra
• Season for Bengal and Assam is
an 8-month activity and extends
to 10-months in Orissa
• Shows per production –
Bengal – 50 shows
Orissa – 300 shows
• Average audience per show –
Bengal – 8000 to 10000
Orissa – 3000 to 4000
• Ticket price ranges from Rs 25 to
Rs 100 per show
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4. Role of ThinkTank in Jatra
• ThinkTank has been involved into providing
branding solutions by incorporating various
innovative elements
• Helping brands to reach the rural consumers
• Helping brands to promote to the niche
audience
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5. Branding Elements
Stage
Branding
Ticket
Standee
Branding
Brand
Product Bill Board
Leaflet
Branding Brand
Brand Jingle
Elements Mention in-
scene
Newspaper
Poster
Ad
Banner Leaflet
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6. Stage Branding and Standee
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7. Bill Board
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8. Brand mention in-scene
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9. Poster
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10. Leaflet – Producer
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11. Banner
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12. Newspaper Ad
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13. Brand Jingle
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14. Ticket Branding
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15. Out-of-Jatra Promotions
Hoarding
Out of Jatra
Promotions
Activation Branded
on Ground Mobile
(Stall) Van
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16. Hoarding
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17. Activation on Ground (Stall)
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18. Branded Mobile Van
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19. Valued Partners
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20. For further details
email on –
info@thinktankmediaworld.com
web:
www.thinktankmediaworld.com
Contact –
9819444464
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