Cape Town, South Africa is preparing to host the 2010 FIFA World Cup. It has robust media and communication strategies in place to inform residents and stakeholders about upcoming events and construction projects. This includes various publications, TV, radio, and websites. The city will also launch marketing campaigns promoting local culture, attractions, and encouraging visitors. The campaigns will have different focuses in the years and months leading up to the World Cup. Cape Town aims to bring economic and legacy benefits to the city and country by hosting the tournament.

1. Africa’s Greatest City, ready to welcome the World Communication, Marketing and Branding Chris Bruwer 21 April 2009 2010 FIFA WORLD CUP™ HOST CITY: CAPE TOWN

4. PUBLICITY OPPORTUNITIES

6. NAMING RIGHTS & OPERATOR Sail/Stade de France International success/local expertise Management until 2010 Operation post 2010

8. FINAL DRAW

10. 2010 MARKETING PLAN

13. Campaign Phases CAMPAIGN PHASES Market Focus Phase 1: 2 years to go – Confed Cup Phase 2: Confed Cup – Final Draw Phase 3: Final Draw – Kick Off Phase 4: Event Phase 5: Post-event Local International

16. The supplements

18. Comprises Host City Plan and Third Party Advertising Master Plan Appoint Consultant April Site Audit and Survey May/June Appoint Agency to sell, produce, install and service Sell space for Final Draw Nov/Dec Sell space for Event April to July Dismantle and Recycle August Host City Decoration Programme FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 

19. “ It’s not about the excellence of the facilities or the game, but the way people embrace the event” – Dr Danny Jordaan

20. 415 days left!! THANK YOU DANKIE ENKOSI