The document discusses creating sustainable tourism experiences and packages by differentiating products, focusing on environmental, social and economic dimensions. It provides examples of how attractions, lodging properties, communities and others can create packages combining activities, transportation, accommodations and partners to educate visitors and benefit local areas. Key aspects addressed include experience design, partners, pricing, marketing and evaluating results.
Sustainable Tourism - Iceland Naturally Event | Williamsburg, VA | June 9, 2011David Brown
Defining sustainable tourism and how its capacity as a brand amplifier and marketing platform are relevant to all tourism businesses and destinations - specifically Iceland. Examples from San Francisco, TUI, Fairmont Hotels, National Geographic, and the Global Sustainable Tourism Criteria
A presentation made at the Southern African Sustainable Tourism Alliance meeting, in Durban, South Africa in May 2014. The presentation summarised findings of a study undertaken for the Global Partnership on Sustainable Tourism, through UNEP and supported by GiZ
Sustainable Tourism - Iceland Naturally Event | Williamsburg, VA | June 9, 2011David Brown
Defining sustainable tourism and how its capacity as a brand amplifier and marketing platform are relevant to all tourism businesses and destinations - specifically Iceland. Examples from San Francisco, TUI, Fairmont Hotels, National Geographic, and the Global Sustainable Tourism Criteria
A presentation made at the Southern African Sustainable Tourism Alliance meeting, in Durban, South Africa in May 2014. The presentation summarised findings of a study undertaken for the Global Partnership on Sustainable Tourism, through UNEP and supported by GiZ
The World Bank Group has recently published Part One of a ‘Tourism Concessioning Toolkit in Protected Areas’, authored by Anna Spenceley, Hermione Nevill, Carla Faustiano Coelho and Michelle Souto.
The work was led by the World Bank Group's Tourism and Competitiveness Global Practice, and the International Finance Corporation's Public-Private Partnership Transaction Advisory Department (C3P), drawing from experience in Mozambique, South Africa, and other parts of the world. This document sets out the stage and core principles to be taken into consideration when designing concessioning programs.
Overview:
Governments and Protected Areas Authorities are under increasing pressure to preserve the beauty and biodiversity of their beaches, parks, and pristine natural sites, while also growing tourism activity.
Tourism concessioning is one solution. Delivering successful tourism concessioning programs, however, is challenging and depends on the right mix of characteristics, technical expertise, and institutional experience.
The World Bank Group presents 14 key characteristics displayed in most successful tourism concessioning programs.
This book by Anna Spenceley and Andrew Rylance is designed to help you understand how to travel responsibly. It provides a step-by-step guide on how to find and book holidays and trips that benefit the local environment and the people who live there.
Mekong tourism industry engagement presentation feb 2016 jens thraenhartDr Jens Thraenhart
Mekong Tourism launches programs to engage and collaborate with the tourism industry in order to work together to promote the Greater Mekong Subregion as a single tourism destination.
Presentado por: Kimberly Connaghan, National Brand Director, National Geographic Global Media
Contenidos:
Geotourism: A Unique Commitment From A Unique Media Company
Geotourism and The American Traveler
55 Million American Geotourists
Down Payment on the Future
Geotourism and Today’s Traveler
Hotels Are Working to Protect the Environment
Destinations Are Working to Support and Sustain Local Economies
Destinations Are Working to Promote Indigenous Culture
Awareness is Key
Tailor-Made for Your Message
National Geographic Society: Vital to Today’s Consumer
NationalGeographic.com – Vital to CONNECTING to the World
National Geographic Magazine – Vital to UNDERSTANDING the World
National Geographic Kids – Vital to LEARNING ABOUT the World
National Geographic Traveler – Vital to EXPERIENCING The World
Pioneering the Future of Travel Reporting on Destinations of Distinction
Devoted Editorial for Sustainable Travel
Informing Readers About Responsible Travel Efforts
Tapping Into Reader Passions
Marketing Destinations With Geotourism Practices
Creating Signature Travel Experiences
Intercontinental Hotels & Resorts: “Photo Contest”
Puerto Rico Tourism: Customer Engagement
Peru Tourism: “Pack Your Six Senses”
Mexico Tourism: “Mexico Unexpected”
MTM IXth - Business Plan: An innovative experiential community-based tourism ...MTM IULM
The Business Plan will focus on the development of an innovative tourism product for Northern Uganda, based on the community-based experiential concept developed in the laboratory of Tourist Experience Design (TED) held in the MTM Master
OBJECTIVES
The BP will have the following main objectives:
- Integration of the analysis carried out in the TED laboratory relating to supply, market, competition and sustainable and community based tourism models
- Definition of a tourism product based on the experiential concept developed in the TED laboratory
- Definition of a marketing strategy of the product (distribution, supply chain, price, traditional and web communication)
- Definition of the operational plan for implementation and training
- Definition of the sustainability plan
- Definition of the economic and financial plan
With several case studies from the GSTC Sustainable Tourism Training Program (STTP), this webinar showcases best practices and lessons learned on sustainable tourism destination development, management and marketing.
Learn how some of the world's leading sustainable destinations are implementing concrete steps to improve sustainability performance and to achieve tangible benefits for the tourism industry.
Learn more about the STTP: http://www.gstcouncil.org/en/sustainable-tourism-training.html
Join the next online course: http://bit.ly/sttp-2017q4
Sustainable tourism? Understanding the tourist market of two Italian Parks: ...Federica Montaguti
Tourists show a growing sensitiveness towards sustainability. However, several studies reveal a significant inconsistency between tourists’ attitude and their actual behaviour at destination.
This seems to be linked to the fact that tourism demand is studied mainly on the basis of intentions rather than on the real experience the tourists live during their holiday. This can bring to over evaluate the demand for sustainable experiences and so to mistakes in estimating demand for a sustainable tourist product, or planning the destination development.
Discussing the main findings of a research about tourism in two Italian Natural Parks, the paper aims at showing the effectiveness of an approach that doesn’t consider the “experience” as a way to add value to a product, but as the tourist product itself. This approach, focussing on actual behaviour and activities, allows to better identify tourism segments and assess which role sustainability plays in tourists’ experience.
Lecture 7 for the Subject Tourism Marketing for the College of International Travel and Hospitality Management of the Lyceum of the Philippines Cavite for the Second Semester of Academic Year 2015-2016.
The World Bank Group has recently published Part One of a ‘Tourism Concessioning Toolkit in Protected Areas’, authored by Anna Spenceley, Hermione Nevill, Carla Faustiano Coelho and Michelle Souto.
The work was led by the World Bank Group's Tourism and Competitiveness Global Practice, and the International Finance Corporation's Public-Private Partnership Transaction Advisory Department (C3P), drawing from experience in Mozambique, South Africa, and other parts of the world. This document sets out the stage and core principles to be taken into consideration when designing concessioning programs.
Overview:
Governments and Protected Areas Authorities are under increasing pressure to preserve the beauty and biodiversity of their beaches, parks, and pristine natural sites, while also growing tourism activity.
Tourism concessioning is one solution. Delivering successful tourism concessioning programs, however, is challenging and depends on the right mix of characteristics, technical expertise, and institutional experience.
The World Bank Group presents 14 key characteristics displayed in most successful tourism concessioning programs.
This book by Anna Spenceley and Andrew Rylance is designed to help you understand how to travel responsibly. It provides a step-by-step guide on how to find and book holidays and trips that benefit the local environment and the people who live there.
Mekong tourism industry engagement presentation feb 2016 jens thraenhartDr Jens Thraenhart
Mekong Tourism launches programs to engage and collaborate with the tourism industry in order to work together to promote the Greater Mekong Subregion as a single tourism destination.
Presentado por: Kimberly Connaghan, National Brand Director, National Geographic Global Media
Contenidos:
Geotourism: A Unique Commitment From A Unique Media Company
Geotourism and The American Traveler
55 Million American Geotourists
Down Payment on the Future
Geotourism and Today’s Traveler
Hotels Are Working to Protect the Environment
Destinations Are Working to Support and Sustain Local Economies
Destinations Are Working to Promote Indigenous Culture
Awareness is Key
Tailor-Made for Your Message
National Geographic Society: Vital to Today’s Consumer
NationalGeographic.com – Vital to CONNECTING to the World
National Geographic Magazine – Vital to UNDERSTANDING the World
National Geographic Kids – Vital to LEARNING ABOUT the World
National Geographic Traveler – Vital to EXPERIENCING The World
Pioneering the Future of Travel Reporting on Destinations of Distinction
Devoted Editorial for Sustainable Travel
Informing Readers About Responsible Travel Efforts
Tapping Into Reader Passions
Marketing Destinations With Geotourism Practices
Creating Signature Travel Experiences
Intercontinental Hotels & Resorts: “Photo Contest”
Puerto Rico Tourism: Customer Engagement
Peru Tourism: “Pack Your Six Senses”
Mexico Tourism: “Mexico Unexpected”
MTM IXth - Business Plan: An innovative experiential community-based tourism ...MTM IULM
The Business Plan will focus on the development of an innovative tourism product for Northern Uganda, based on the community-based experiential concept developed in the laboratory of Tourist Experience Design (TED) held in the MTM Master
OBJECTIVES
The BP will have the following main objectives:
- Integration of the analysis carried out in the TED laboratory relating to supply, market, competition and sustainable and community based tourism models
- Definition of a tourism product based on the experiential concept developed in the TED laboratory
- Definition of a marketing strategy of the product (distribution, supply chain, price, traditional and web communication)
- Definition of the operational plan for implementation and training
- Definition of the sustainability plan
- Definition of the economic and financial plan
With several case studies from the GSTC Sustainable Tourism Training Program (STTP), this webinar showcases best practices and lessons learned on sustainable tourism destination development, management and marketing.
Learn how some of the world's leading sustainable destinations are implementing concrete steps to improve sustainability performance and to achieve tangible benefits for the tourism industry.
Learn more about the STTP: http://www.gstcouncil.org/en/sustainable-tourism-training.html
Join the next online course: http://bit.ly/sttp-2017q4
Sustainable tourism? Understanding the tourist market of two Italian Parks: ...Federica Montaguti
Tourists show a growing sensitiveness towards sustainability. However, several studies reveal a significant inconsistency between tourists’ attitude and their actual behaviour at destination.
This seems to be linked to the fact that tourism demand is studied mainly on the basis of intentions rather than on the real experience the tourists live during their holiday. This can bring to over evaluate the demand for sustainable experiences and so to mistakes in estimating demand for a sustainable tourist product, or planning the destination development.
Discussing the main findings of a research about tourism in two Italian Natural Parks, the paper aims at showing the effectiveness of an approach that doesn’t consider the “experience” as a way to add value to a product, but as the tourist product itself. This approach, focussing on actual behaviour and activities, allows to better identify tourism segments and assess which role sustainability plays in tourists’ experience.
Lecture 7 for the Subject Tourism Marketing for the College of International Travel and Hospitality Management of the Lyceum of the Philippines Cavite for the Second Semester of Academic Year 2015-2016.
❧ Delivered a 50-minute presentation that highlighted the integration of all four-language modalities to improve skills in literacy, particularly for beginning English language learners, and ultimately, pronunciation.
❧ Exemplified classroom activities and provided materials as takeaways.
Real user monitoring is one of the best ways of learning “the truth” about what visitors experience on your web site, but it comes at a cost. The real world is messy and noisy making it hard to know exactly what’s going on. Filtering your data, splitting it along multiple dimensions, and determining what to discard are important second steps on the path to insightful RUM analysis, and in this session, we’ll go into some of the details.
Computer networks have redundant links between machines so that if one fails others can take over to guarantee deliverability. However, as we move up the stack to Person to Person communication protocols via the net, this redundancy gets dropped. Fallback messaging is a means to allow communication between two people to continue even if some of the underlying service providers fail.
Opensource clients like ayttm, eb, gaim, kopete, and transports like jabber have the edge here, let's find out how and why.
More info here: http://tech.bluesmoon.info/2004/09/fallback-messaging.html
Abusing JavaScript to measure Web Performance, or, "how does boomerang work?"Philip Tellis
While building boomerang, we developed many interesting methods to measure network performance characteristics using JavaScript running in the browser. While the W3C's NavigationTiming API provides access to many performance metrics, there's far more you can get at with some creative tweaking and analysis of how the browser reacts to certain requests.
In this talk, I'll go into the details of how boomerang works to measure network throughput, latency, TCP connect time, DNS time and IPv6 connectivity. I'll also touch upon some of the other performance related browser APIs we use to gather useful information.
http://www.nywebperformance.org/events/78566362/
Frontend Performance: Beginner to Expert to Crazy PersonPhilip Tellis
Boston Web Performance Meetup, April 22, 2014
The very first requirement of a great user experience is actually getting the bytes of that experience to the user before they they get fed up and leave. In this talk we'll start with the basics and get progressively insane. We'll go over several front-end performance best practices, a few anti-patterns, the reasoning behind the rules, and how they've changed over the years. We'll also look at some great tools to help you.
Schedule: 6:30, pizza
7:15: talk
Abusing JavaScript to Measure Web PerformancePhilip Tellis
While building boomerang, we developed many interesting methods to measure network performance characteristics using JavaScript running in the browser. While the W3C's NavigationTiming API provides access to many performance metrics, there's far more you can get at with some creative tweaking and analysis of how the browser reacts to certain requests.
In this talk, I'll go into the details of how boomerang works to measure network throughput, latency, TCP connect time, DNS time and IPv6 connectivity. I'll also touch upon some of the other performance related browser APIs we use to gather useful information. I will NOT be covering the W3C Navigation Timing API since that's been covered by Alois Reitbauer in a previous Boston Web Perf talk.
Frontend Performance: Beginner to Expert to Crazy PersonPhilip Tellis
There’s no such thing as fast enough. You can always make your website faster. This talk will show you how. The very first requirement of a great user experience is actually getting the bytes of that experience to the user before they they get tired and leave.In this talk we’ll start with the basics and get progressively insane. We’ll go over several frontend performance best practices, a few anti-patterns, the reasoning behind the rules, and how they’ve changed over the years. We’ll also look at some great tools to help you.
Suggestions of Better Practices for Responsible Tourism on Ilhabela island, B...Florie Thielin
The municipality of Ilhabela Island, Brazil,hosted its 1st Sustainable Tourism Workshop. More than 50 local tourism professionals and visitors,including hotel owners, operators, consultants, media and public officials,participated in the presentations and field activities, which included the Global Sustainable Tourism Criteria and best practices, tools and solutions to develop and market a more responsible tourism on the island by Hopineo.
The event included 5 field excursions:
Historical visit of the city center,
Lunch and boat excursion to the north of the island,
Visit to the traditional Caiçaras community of Castelhanos Bay,
Visit to the traditional Caiçaras community of Bonete,
Bird watching in the Aguas Brancas Trail of Ilhabela State Park.
This Experience enabled participants to:
Introduce many future local actions on Ilhabela with local and international share experience
Help understand how to implement sustainable tourism
Learn how to set up and design a project that corresponds to the interests and desires of all
Make things better and build together new projects and new ideas
As a result of the event, the group of international professionals who visited Ilhabela to attend the workshop compiled a list of suggestions for the improvement and development of better ecotourism and sustainable tourism practices on Ilhabela.
Maud Vannelli, Ambassador Hopineo & BaRaKa Trip & Consulting,
put together and added further suggestions from her experiences and the freely accessible library of good practices on www.hopineo.org/en/hopsolutions-resources/good-practices/search
We are delighted to share with you the exciting news about our latest initiative at Storydoers. We have recently run a comprehensive training combo aimed at promoting the digitisation of SMEs in the rural tourism sector as part of the Erasmus+ Programme.
The training combo comprises a series of engaging and informative sessions designed to improve the digital skills and capabilities of entrepreneurs in the local tourism sector. Our aim is to equip these businesses with the tools and knowledge they need to thrive in the digital age.
STORYDOERS. DIGITAL STORYDOING FOR LOCAL TOURISM is an initiative to foster responsible tourism skills and digitalisation of people in rural areas of Europe.
STORYDOERS is a project co-funded by the Erasmus + programme of the European Commission.
The consortium consists of:
Ecosystem Europe
Diesis Network
Bulgarian Chamber of Commerce and Industry
AITR-Turismo Responsabile
Walora
Wazo Coop
A presentation highlighting new trends that have emerged and are emerging in the provision of tourism experiences in protected and Transfrontier Conservation Areas. These include a greater emphasis on a tour that includes the whole family, adventure tourism, reconnecting with oneself and one's family while on holiday, ecotourism, sleep outs and star gazing.
This ppt is about the establishment of ecotourism company in Thailand! So, you will have the ideas of how to set up the travel company and what you should reaslise about setting new company. Hopefully, it's useful for you guys to take a look at my ppt.
Planning and opportunities for the development of creative tourism experiences. With the CREATOUR project on creative tourism, for pilot project producers.
Conférence présenté à des producteurs et productrices agroalimentaires et agrotouristiques québécois pour le compte du Ministère Agriculture,Pêcheries et Alimentation du Québec
Tourisme Lanaudière
Rendez-vous Marketing 2010
Conférence :
Le forfait, un outil marketing stratégique et renouvelable
Présentation de Marie-Andrée Delisle
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
2. Product differentiation by creating and packaging sustainable experiences Guatemala Ciudad 10 septiembre, 2009 Presentación de Marie-Andrée Delisle, M.Sc. Consultora en desarrollo turistico www.madelis.com
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25. … Pricing structure www.madelis.com Local level 0% Regional level 10% North Americ. level 10-20 % European level 20-30% Service provider* (cost + profit margin) Service provider (cost + profit margin) Service provider (cost + profit margin) Service provider (cost + profit margin) Direct marketing Sales intermediate 1: Regional tour operator Internet sales Intermediate 1: Regional tour operator/travel agency Intermediate 2: N. American tour operator Sales intermediate 2: European tour operator Walk-in Sales intermediate 3: European travel agency Consumer $ Consumer $ Consumer $ Consumer $ * The supplier: Hotelier, park, attraction, museum, activity, community experience, etc. N.B. The Consumer price must be the same regardless of the intermediates.
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Editor's Notes
- do not rush into it if you are not totally aware of the customers’ expectations The public and private operations should work in the same direction.
Price and quality still have more influence than env. friendliness : Being aware is one thing, and willingness to act is another
Common interest: ecosystems, birds, wetlands (pantano), archeology, community tourism, adventure, food, etc. Often, we find lots of attractions listed, but not packaged, so where to start ?
The client is given easy access to the experience involving various aspects of
Age: think psychology, not chronology. Spa, cuisine, color, senses …activity (cycling …, hiking, language, learning ,…. Photo, ornithology, … Learning travel: with experts, backstage, lecturers, etc. References from Internet users (Trip Advisor …) References from social media (Web 2.0 - Facebook) Destination websites Preference for user friendly, up-to-date websites with valuable information
Sustainable activities: birding, hiking on trails, low-impact, educational, ecologically and culturally sensitive travel that benefits local communities and host countries Partners: (same quality, same service …)
Mature: they have $ and time, better educated, well traveled. Healthy lifestyle, active Women: Young: backpakers, techno/multimedia, Generation X Y and C
The guide must be professional, knowledgeable,
The consumer rate should be the same with or without sales intermediates.
(quality-price ratio, value, authenticity = reason; service = emotion)