Slides del Keynote Speech al Growth Hacking Day 2019 #GHDay 14 Gennaio 2019 @ Palazzo Castiglioni a Milano www.growthhackingday.it Caricate da Andrea Roberto Bifulco, per info: andrea@ghday.it

1. Milano - 14 Gennaio 2019

2. Milano - 14 Gennaio 2019
GRAZIE GRAZIE

3. Milano - 14 Gennaio 2019

4. Milano - 14 Gennaio 2019

5. Milano - 14 Gennaio 2019
Product offering in 2017
Standard €0,00 Black €5,90 Business €0,00

6. Milano - 14 Gennaio 2019
Features
✔ Excellent UI
✔ Free account
✔ 8-minute account opening
✘ FinTech unknown in Italy
✘ No IT IBAN
✘ ID accepted: passport only

7. Milano - 14 Gennaio 2019
Objective

8. Milano - 14 Gennaio 2019
First Change: Pricing change for N26 Standard in Italy
 Max 5 free withdrawals a
month
Changed to unlimited
 Minimum Usage Policy
Cancelled

9. Milano - 14 Gennaio 2019
Second Change: Rebuilt Marketing Report
 Added granularity on funnel analysis
 Simplified dashboard overview of country and
channel/campaigns performance

10. Milano - 14 Gennaio 2019
Marketing Strategy: Target Personas
N26 Standard
 Innovators
Enthusiasts looking for the latest tech and design products
 Expats
English language, price and no-frills account opening
 Money savers
Price sensitive and looking for a convenient online bank account
N26 Black and N26 Business
 Travellers
Convenient online bank account and with no forex exchange fees

11. Milano - 14 Gennaio 2019
Marketing Strategy: Media Coverage

12. Milano - 14 Gennaio 2019
Marketing Strategy: Brand Awareness through Digital PR

13. Milano - 14 Gennaio 2019
Product Strategy: Change KYC from video to selfie
Source: https://www.slideshare.net/_TheFamily/instant-know-your-customers-almost-lorenz-jngling-cpo-n26-excoo

14. Milano - 14 Gennaio 2019
100 000 customers achieved after 14 months
 Daily customers grew from 50/day to 1 000+/day
 Organic channel mix at 45%
 Lowered CAC by 84%

15. Milano - 14 Gennaio 2019
Team Spirit is Key

16. Milano - 14 Gennaio 2019

17. Milano - 14 Gennaio 2019

18. Milano - 14 Gennaio 2019
GRAZIE GRAZIE

19. Milano - 14 Gennaio 2019