Before taking any strategic decision, we have to understand what is going on with our fast changing customers. Then it becomes more easy to adapt our priorities. Here are some clues and my vision of the ME market.
Symphony RetailAI recognized as a product innovation leaderSymphony RetailAI
EnsembleIQ’s first Retail Technology Innovation Index highlights technology companies with innovative solutions that support retailers in a dramatically changing retail landscape. 450 technology companies were evaluated against 12 key performance indicators (KPIs) under four overarching pillars: Product, Performance, Partner Ecosystem and Organization. Symphony RetailAI recognized as a product innovation leader
10 Digital Commerce Trends from the Fashion and Apparel, 2020 ReportAlaina Carter
COVID-19 made this season quite unfashionable as, just like other industries, the fashion industry also faced the consequences of this pandemic. Thanks to digital transformation, the fashion and apparel industry has a fair chance to bounce back. Read more to know what are the 10 Digital commerce trends from the fashion and clothing, 2020 report.
Keep control of your brand in a fashion omnichannel strategy exhausting Marke...Federico Gasparotto
Keep control of your brand (avoiding strategic mistake inflating the brand perception with flash sales and using full-outsourcing) in a fashion omnichannel strategy (e-comemrce, store, mobile, ...) exhausting Market-place role (Taobao, Amazon, eBay)
The Number One Digital Challenge Facing B2B TodayImran Choudhary
IBM recently hosted an open round table in London to discuss the temperament and disruptors in UK B2B Commerce with a number of key industry influencers and subject matter experts.
We explored the challenges faced, but equally the opportunities
and notable success stories.
Our discussion centred on what the #1 Digital Challenge Facing B2B is today, and what opportunities this may present to the new digital seller.
We also explored the importance of the user experience and the supporting infrastructure, as well as managing organisational and cultural change in the implementation of a new digital B2B strategy.
It comes as no surprise that the dialogue of the session very quickly expanded into the role of multi–Channel campaigns, technology, people, culture, and business change.
These facets where explored in great detail and we have summarised the highlights and key insights in this report.
Symphony RetailAI recognized as a product innovation leaderSymphony RetailAI
EnsembleIQ’s first Retail Technology Innovation Index highlights technology companies with innovative solutions that support retailers in a dramatically changing retail landscape. 450 technology companies were evaluated against 12 key performance indicators (KPIs) under four overarching pillars: Product, Performance, Partner Ecosystem and Organization. Symphony RetailAI recognized as a product innovation leader
10 Digital Commerce Trends from the Fashion and Apparel, 2020 ReportAlaina Carter
COVID-19 made this season quite unfashionable as, just like other industries, the fashion industry also faced the consequences of this pandemic. Thanks to digital transformation, the fashion and apparel industry has a fair chance to bounce back. Read more to know what are the 10 Digital commerce trends from the fashion and clothing, 2020 report.
Keep control of your brand in a fashion omnichannel strategy exhausting Marke...Federico Gasparotto
Keep control of your brand (avoiding strategic mistake inflating the brand perception with flash sales and using full-outsourcing) in a fashion omnichannel strategy (e-comemrce, store, mobile, ...) exhausting Market-place role (Taobao, Amazon, eBay)
The Number One Digital Challenge Facing B2B TodayImran Choudhary
IBM recently hosted an open round table in London to discuss the temperament and disruptors in UK B2B Commerce with a number of key industry influencers and subject matter experts.
We explored the challenges faced, but equally the opportunities
and notable success stories.
Our discussion centred on what the #1 Digital Challenge Facing B2B is today, and what opportunities this may present to the new digital seller.
We also explored the importance of the user experience and the supporting infrastructure, as well as managing organisational and cultural change in the implementation of a new digital B2B strategy.
It comes as no surprise that the dialogue of the session very quickly expanded into the role of multi–Channel campaigns, technology, people, culture, and business change.
These facets where explored in great detail and we have summarised the highlights and key insights in this report.
This presentation provides a comprehensive overview of the current retail industry. It begins with a look into the four primary types of retailers: department stores, specialty retailers, big box retailers and discount retailers. From there, the deck explores the topic of overall channel expansion, which leads into a discussion on two omni-channel trends for 2013. The presentation wraps up with a discussion on technology companies that are partnering with retailers and a summary of opportunities for retail companies.
2014 Retail Insight: The Impact of Omni-Channel Trends for 2014 and BeyondSPS Commerce
You are invited to view a complimentary webinar featuring retail industry experts from Retail Systems Research (RSR) and SPS Commerce. Based on their latest research, including the 2014 Retail Insights industry benchmark report, you’ll learn what strategies your peers are deploying to improve omni-channel performance in 2014.
The webinar provides insights on:
• The state of the retail market—how many retailers have or will adopt the omni-channel? What steps are they taking?
• Which external and internal forces will impact retail the most in the upcoming years?
• Which technology and business areas are retailers, vendors and logistics firms making significant investments in 2014?
Is that true possibility of successfully use best B2C eCommerce solutions for Automotive to gain more clients?
Observed changes in car sales model
Omnichannel model for automotive
The omnichannel sales model in the automotive branch refers clients to experience coherent and unified elements of engaging, sales and services processes regardless of channel or contact form with distributor or vender.
Adoption of B2C retail experienc
Our team has been talking to experts in the world of European fashion and retail technology to learn more about which business trends to keep an eye on in the coming months.
"Adapting to the new digital world is probably easier for smaller companies. Italian fashion brands and retailers need to strike a balance between tradition and innovation." - Alice Carli, CEO – L’Autre Chose
It’s time to start developing a robust e-commerce marketing strategy to sustain in this rapidly growing e-commerce landscape. As a matter of fact, this huge market attracts different kind of brands which will make the competition tougher.
5 KEY RETAIL TRENDS TO WATCH IN 2018 : Retail Tech Trends report (Digital Retail & Marketing) by Colombus Consulting Shift.
Located in France and Switzerland, Colombus Consulting Shift proposes a unique offering, specialized in innovation, marketing and data, in order to support its clients in their transformation projects, from strategy to execution.
Go-to browsing channels vary
*(38%) start on Amazon
* (35%) search engines
* (21%) brand or retaile web sites
* (6%) e-Commerce marketplaces, such as eBay and Etsy
Digital Business Acquisition: How to Perform?Vanksen
With web giants leading the pack, marketplaces growing exponentially and DNVBs that keep raising the bar, how can your company improve, its digital acquisition performance? That's the very topic of this study and applies to both B2C and B2B!
O Real-Time Marketing numa perspectiva Onsite, de que forma devemos e podemos agir no exacto momento da visita, enquanto o visitante está no site.
Qual o objectivo da estratégia digital? Qual a importância do site nessa estratégia?
This presentation provides a comprehensive overview of the current retail industry. It begins with a look into the four primary types of retailers: department stores, specialty retailers, big box retailers and discount retailers. From there, the deck explores the topic of overall channel expansion, which leads into a discussion on two omni-channel trends for 2013. The presentation wraps up with a discussion on technology companies that are partnering with retailers and a summary of opportunities for retail companies.
2014 Retail Insight: The Impact of Omni-Channel Trends for 2014 and BeyondSPS Commerce
You are invited to view a complimentary webinar featuring retail industry experts from Retail Systems Research (RSR) and SPS Commerce. Based on their latest research, including the 2014 Retail Insights industry benchmark report, you’ll learn what strategies your peers are deploying to improve omni-channel performance in 2014.
The webinar provides insights on:
• The state of the retail market—how many retailers have or will adopt the omni-channel? What steps are they taking?
• Which external and internal forces will impact retail the most in the upcoming years?
• Which technology and business areas are retailers, vendors and logistics firms making significant investments in 2014?
Is that true possibility of successfully use best B2C eCommerce solutions for Automotive to gain more clients?
Observed changes in car sales model
Omnichannel model for automotive
The omnichannel sales model in the automotive branch refers clients to experience coherent and unified elements of engaging, sales and services processes regardless of channel or contact form with distributor or vender.
Adoption of B2C retail experienc
Our team has been talking to experts in the world of European fashion and retail technology to learn more about which business trends to keep an eye on in the coming months.
"Adapting to the new digital world is probably easier for smaller companies. Italian fashion brands and retailers need to strike a balance between tradition and innovation." - Alice Carli, CEO – L’Autre Chose
It’s time to start developing a robust e-commerce marketing strategy to sustain in this rapidly growing e-commerce landscape. As a matter of fact, this huge market attracts different kind of brands which will make the competition tougher.
5 KEY RETAIL TRENDS TO WATCH IN 2018 : Retail Tech Trends report (Digital Retail & Marketing) by Colombus Consulting Shift.
Located in France and Switzerland, Colombus Consulting Shift proposes a unique offering, specialized in innovation, marketing and data, in order to support its clients in their transformation projects, from strategy to execution.
Go-to browsing channels vary
*(38%) start on Amazon
* (35%) search engines
* (21%) brand or retaile web sites
* (6%) e-Commerce marketplaces, such as eBay and Etsy
Digital Business Acquisition: How to Perform?Vanksen
With web giants leading the pack, marketplaces growing exponentially and DNVBs that keep raising the bar, how can your company improve, its digital acquisition performance? That's the very topic of this study and applies to both B2C and B2B!
O Real-Time Marketing numa perspectiva Onsite, de que forma devemos e podemos agir no exacto momento da visita, enquanto o visitante está no site.
Qual o objectivo da estratégia digital? Qual a importância do site nessa estratégia?
This report highlights the latest innovations in both online and physical retail. 15 trends including quantitative insights, expert interviews and recent examples help you understand the evolutions of the store and new ways of shopping.
Social commerce sales will increase by 35.8% to $36.62 billion in 2021. The meteoric rise in popularity of apps like TikTok and Twitch also shows the potential for activating influencer partnerships. 2022 will see the impact of influencers reaching the bottom of the funnel, and helping with quantifiable conversions. In this session, we'll spill the tea on how you can get in on the growth.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
How is sales force management likely to evolve in the coming 10 years?
Main themes are: co creation, networking, communication, the sales process, team based selling and the relationship between sales, marketing and customer service.
Geekco Technologies inc. is an ambitious and innovative Quebec company that promotes creating and sharing values in an equitable manner among all active collaborators of the ecosystem.
Participate with us in promoting
local businesses
2015 IT Roadmap_Driving_Business_Success_v31John Sing
Supplementing my other Slideshare post re: "2014 Customer Decision Journey", this October 2014 presentation for IT professionals, examines what lies beyond Cloud, Analytics, Mobile, and Social for 2015. Essentially, McKinsey, Harvard, Gartner, and others concur that in an Internet of Things hyper-connected world.... 2015 and beyond is all about using technology to bring unique value and competitive advantage on a humanly personal, customer-centric, demographic-of-one basis. This presentation examines the McKinsey / Harvard Customer Decision Journey / Digital Customer Journey model as it has evolved over the past 6 years, and delves into best practices as promoted by McKinsey, Harvard, Gartner and others, for how IT should and must respond. This is tutorial research summarizing a large quantity of McKinsey, Harvard, and Gartner papers and research presentations. I provide it in PowerPoint format so that all may benefit. In the same way as others have so generously shared their knowledge and material with me, now I am doing the same for all of you. My only request is that you always give me full accreditation as the author of this summary research and presentation. This material was first presented to the Suncoast Technology Forum, Sarasota, Florida, USA, on Tuesday October 21, 2014. John Sing, Sarasota, FL, USA October 21, 2014 www.linkedin.com/in/johnsing/
For the last eight years brands have invested billions into social media programs and now many are scratching their heads… “What's the ROI of this content?”
In this webinar we break it down for you.
Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018ecommcongress
How the new technologies are shaping our shopping habits? Why AR, VR, voice shopping and mobile are more and more important in e-commerce? What are doing ASDA, Adidas and Clarins to keep up?
Digital Jungle is a cross cultural digital marketing Agency that works with Western organizations to market to a Chinese audience; living in China or abroad. This presentation outlines the Agency Credentials. A presentation that provides an overview of our Chinese focused digital marketing services including the digital channels used such as social, search, online media and email to amplify and echo key communication messages. Further, this presentation outlines the services, products and case studies.
Ecommerce, Marketplaces & Classifieds: Company presentation by Chris Morton, CEO & Co-Founder of Lyst, at the NOAH Conference London 2019, 30-31 October, Old Billingsgate.
The Total Economic Impact of Marketo EngageMarketo
In this webinar, you'll hear from a top marketing analyst on how the world of marketing is changing and why investment is crucial. Next, we’ll share the results of a recent ROI study commissioned by Adobe and conducted by Forrester Consulting, an independent research firm. This study quantifies the value of Marketo Engage, based on interviews with real customers. Finally, you'll hear from a Marketo Engage customer to hear her personal story of driving martech investments, transformation and value at her company.
We all know that the same survival of most Retail businesses, especially in the Fashion&Luxury field, is now at risk but why?
Is Covid-19 the real cause of this disruption or is this pandemic more of an accelerator of these radical changes?
But, most importantly, what can our firms do to tackle the most dangerous crisis they have ever faced and reinvent their business model?
I have tried to answer all these questions with a deep analysis of the Fashion Retail Business and the suggestion of a set of solutions that will help both SMEs and traditional Retailers to bridge the gap with their competitors transforming this crisis into an opportunity.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
3. Purchase behaviour 2015
Introduction
Globalization and a worldwide crisis has brought apparent
transformations in purchase behaviour
Shifts in market trends due to a fast changing
customer : marketers, Brands and retailers have to update their strategies
Companies are dependent on the economic trends,
politics and sharehorlders but now there is somebody much more
powerfull, who can fire everybody, from the employee to the CEO in a few
weeks...
Bastien RENAULT 3
4. Purchase behaviour 2015
Introduction
He has survived an economic crisis,
he is coming back, stronger, faster and smarter…
the CONSUMER 3.0 !!
Bastien RENAULT 4
5. Purchase behaviour 2015
The consumer
Before
Now
The « consum’actor » is born
(or ethic consumer)Bastien RENAULT 5
6. Purchase behaviour 2015
Reasons
Social evolution
from « Cocos » to « Momos »
Media evolution
one media completely changed the relationship between
companies and customers
It created the « LATERAL POWER »
« Purchasing is voting »
INTERNET
Bastien RENAULT 6
7. Purchase behaviour 2015
Reasons
A real social and psychological need
« I share therefore I am »
Need to be reassured by the community
Nobody listens to clients in digital life (just spy)
Listen to them and you will fullfill in the same time social and
commercial expectations
Bastien RENAULT 7
8. Purchase behaviour 2015
New values
New expectations
New marketing rules
New actors
New purchase media
New cross-channel purchase
Consequences
Bastien RENAULT 8
9. Purchase behaviour 2015
Consequences
New values
a Momo does not buy a product, he buys a value, a spirit and all the
DNA in the product. So where he buys and to whom he is buying is
now important, then what and how much
New expectations
brought by social networks and real life new values :
sharing, transparency, permanent connectivity, intimacy democratisation and
truthfull interactivity (expecting a real relationship, not only a « trade-
interested relation ».
In this 2-way process, they expect more consideration, respect and attention
Bastien RENAULT 9
10. Purchase behaviour 2015
Consequenses
New marketing rules
- Forget classic demographics segmentation
- Understand the new « taste communiting »
- Understand convenience client’s expectations
Bastien RENAULT 10
11. Purchase behaviour 2015
Consequences
New actors
Sharing changed the references : Wiki, Google, Trip
Advisor, I-Tunes…Death of the traditionals
(Encyclopedia Brittanica, music industry...)
New purchase media
And payment technologies (flow, m-payment…)
Bastien RENAULT 11
12. Purchase behaviour 2015
Consequences
New cross-channels purchase
Customers are using several channels just for the shopping experience
convenience
Online presence helps consumers to access to a product, read reviews
and compare prices with other products online. They use the internet for in-
depth research before going on a product and they need to find reviews
from friends and social media
Deep mistrusting toward companies communication
( trend shared by Momos and Yoyos avoiding manipulation in trading
relationship)
The « Clic & Mortar » process is a classic
Bastien RENAULT 12
13. Purchase behaviour 2015
Core value strategy
E-marketing
Community creation
Loyalty program
CRM
Operation manager
Customer service
Payment technologies
Adaptated answers
Bastien RENAULT 13
14. Purchase behaviour 2015
Adaptated answers
Core-values strategies
Like a human, a company must have :
- a global ethic (CSR, Sustainable development, footprint reduction,
fair attitude...)
- social business linked to the main activity
- should be a real effort (green washing for ex is a fatal error )
A charter and honest behaviour
this is not incompatible with a commercial activity
Traditional wall gets thinner between social and business world
Bastien RENAULT 14
15. Purchase behaviour 2015
Adapted answers
E-marketing
- based on a quality parameter, not quantity
( less usefull because of multi-sollicitations, multi-media…)
- with customized services to the « community »
- to increase customer’s convenience
Corporate website is now a hub and essential key.
Marketing strategies are reducing the « Push » to get toward a Pull approach
(customers are now coming to the brand)
Bastien RENAULT 15
16. Purchase behaviour 2015
Adapted answers
Community creation
hosting a forum, a meeting point for customers opinions...
A risk a company has to take
« Closing the eyes will not remove the sickness »
Allow them to be transmitters, not only receivers
Be alive on social networks
- always updated
- always reachable
- always reactive
- always following
Bastien RENAULT 16
17. Purchase behaviour 2015
Adapted answers
Create a blog
- reassure
- reference
- contextualize
According to a Custom Content Council survey, 61% of consumers say they feel
better about a business that offers custom content and, in turn, are more likely to buy from
that company.
As it changes everyday, it improves Google referencing( SEO)
Blogging is one of the easiest and most effective ways to form a connection with prospects
and customers. They can review your content at their leisure and then
contextualize it to their individual situation.
« content plus context = connection »
What is a content ? Anything that will answer a question that your prospects have, or help them
resolve a want or a need.
Bastien RENAULT 17
18. Purchase behaviour 2015
Adapted answers
Loyalty program
In order to show your customer that you are considering him,
recognizing what he is doing for you.
He must be proud to buy your products
You should be proud that he came for you
« Keep and please your fans before trying to catch new ones »
Bastien RENAULT 18
19. Purchase behaviour 2015
Adapted answers
CRM (Customer Relationship Management )
« the better you know your customer,
the more able you are to tailor the offer »
He gives so many informations and oftenly
companies are missing a large part
« It takes only 2 years to learn how to speak
but one entire life to learn how to listen » Confucius
A CRM software is essential to data mine customers informations
Bastien RENAULT 19
20. Purchase behaviour 2015
Adapted answers
Operations manager
To make so that Brand’s promises are real
and practical for your customers, you need a good Operations Manager
to implement them and so reduce the gap between rhetoric and reality
« Operations manager sleepy, customer service busy »
Bastien RENAULT 20
21. Purchase behaviour 2015
Adapted answers
Customer service
It is an essential link between a company and its customers
Should be organized in a 2-way communication process in order to
maintain a real relationship with the customer
A CS is not only made to receive clients complaints but also to listen to
their wishes, collect them and give some informations or rewards…
Bastien RENAULT 21
22. Purchase behaviour 2015
Adapted answers
Client-facing staff
They are the image of your company !
So they must be made aware of the corporate’s values,
adopt them, become them…
And of course well-trained
At a human level also, quality is more important than quantity
Bastien RENAULT 22
23. Purchase behaviour 2015
Adapted answers
Payments technologies
Be e-payment and m-payment ready
Be trustable (security)
Bastien RENAULT 23
24. Purchase behaviour 2015
UAE specificities
Overall trend
In-store purchase
On-line purchase
Mobile purchase
Multi-channel purchase
Bastien RENAULT 24
25. Purchase behaviour 2015
UAE specificities
Overall trend
People in the UAE were known (or seen) for their exuberant lifestyles,
catching up with latest trends, buying new phones, cars or designer clothes.
Living within the means is something unheard of. But a recent survey has
shown that behaviour is changing, people are becoming more conscious
about how they spend their money. (Dunia Finance Study after crisis)
Purchase is more TOUGHTFULL and RATIONAL. There are still three
caracteristics that a product must have here, it has to be :
- NEW
- IMPROVED
- CUSTOMIZED if possible
(common expectations in large cities worldwide)
Bastien RENAULT 25
26. Purchase behaviour 2015
UAE specificities
About the core values
Here also you will have to attach values in your corporate speech.
And you will have to inser primarily customer-oriented values (like sens of
service, customization, convenience...) more than ethic or green ones. Even
if CSR expectations are increasing in ME, it is just the beginning and not
yet the first priority. This will change quickly with arrival of 2020 Expo
and Masdar city.
Bastien RENAULT 26
27. Purchase behaviour 2015
UAE specificities
In-store purchase
The classic and more important channel (99,43 % of the incomes, cf T-
Index 2012). It has the advantage of offering a personal welcoming
experience and a product immediately delivered.
A more assisted and tailor-made purchase process, adapted to locals
expectations
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28. Purchase behaviour 2015
UAE specificities
On-line purchase
- high internet penetration rate (70%)
- only 0,57% of the global trade income is on-line (cf T-Index 2012)
(America is 22,5%, China 13,5% with a 40% internet penetration rate…)
E-retail in the UAE face stiff competition from shopping malls and is
trying to attract consumers to increase the rate.
« Online shopping sites should complement in-store shopping and
not compete with them here » says Tejury CEO (largest online Mall)
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29. Purchase behaviour 2015
UAE specificities
Mobile purchase
- best smartphone penetration rate in the world
(74% of the population and 100% expected, Ref OurMobilePlanet report 2013)
- mobile internet will overtake fix internet in 2015 (Ref IMRG)
Only few businesses have mobile communications
strategies
- 80% of users have clicked on an advertisement or looked for more
informations on a product
- 58% of users had visited a business after performing a search on their
smartphones
- 68% had made a purchase transaction on their smartphones in
the last month...
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30. Purchase behaviour 2015
UAE specificities
Multi-channel purchase
As everywhere else in the world, UAE citizens are
cross-channel buyers because looking for more
convenience
Marketers have to deal with a local difficulty : the
multi-ethnic population
E-marketing and Multi-channel allows to penetrates culturally
segmented niches
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31. Purchase behaviour 2015
Conclusions
Customers behaviours are changing much faster than years ago. The goal is to
observe all these shifts, define a direction and try to reach it.
« There is no good wind for the sailor
who does not know his home port »
A recent world economic storm sank many companies, the goal for the
remaining ones is to stay in the race becoming better. When you understand a
customer or identify a trend, you are much stronger and efficient in retailing.
Shopping experience and services provided are as important
as the product in itself
In Dubai more than elsewhere, you always have to stay in motion
« In the storm, only stationary boats sink »
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32. Purchase behaviour 2015
Conclusion
The secrets
- Transform your customers in fans or addicts !
- Be like your fans : Connected and Concious
- Keep tracking fans social trends
need to be listened to
need to have « convections » with brands
- Be structured to be able to fullfill your fan’s social
and commercial needs
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