Business Cases and results as Marketing Manager

1. +39 349 1643075 domenico@dotcom-sas.it www.dotcom-sas.it
I MANAGE COMPLEXITY AND
CREATE VALUE
Some cases of problems, solutions and results
Innovative startup with the best gas smart metering
solution but unknown on the market:
- one customer (under a contract of a Partner)
- Invisible on Google (SEO positioning beyond the third page for
all keywords)
- without a marketing-commercial strategy,
- without tools and materials for communication and marketing
Solutions implemented as Marketing Manager:
- Redefining the positioning and business model
- Identification of the Personas and their Customer Journey
- Website design and content blogging with SEO approach
- Differentiated marketing and sales plan: Outbound and
personalized strategy for Top accounts, Inboud Marketing for
Small and Medium Account; Creation of a Partner Program
- Implementation of CRM and website integration
Main Results:
- SEO: in 6 months, Google's first page for the top 15 keywords;
placed among the Top 100 IoT blogs at international level
- Lead generation: 1-2 leads per week from the website (contact
requests, download)
- Partnership: Collaboration started with some of the leading
companies at national and international level
- Sales: doubling of managed smart meters; the third Italian
Multi-Utility acquired as a customer.
Domenico Tosello
"I believe in people's
passion, in marketing that
creates value relationships,
and in Digital that develops
business"
www.meterlinq.com
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2. +39 349 1643075 domenico@dotcom-sas.it www.dotcom-sas.it
Digital Transformation in a mid-sized consulting
company:
- Traditional management of consultants, business and projects,
via email, telemarketing, Excel ...
- Absence of collaborative tools and content marketing.
Solutions implemented as Digital [Marketing] Manager:
- Redesigning the organizational and communicative ecosystem
into a horizontal network / community of “smart workers”
- Collaborative Platform implementation (Podio) and Project
Management procedures
- Definition of editorial plan and marketing funnel involving
consultants in content production
- CRM implementation and training of sales account specialists.
Main Results:
- SEO: Google's first or second page for the top keywords
- New accounts: +25%
- Value of managed projects: + 30%
Ecosistema organizzativo
www.kairos-consulting.com
Digital Transformation in the Italian branch of a
multinational:
- rigid organization, structured for functions: fragmented
customer and information management. Self-managed use of
WhatsApp
- sales and projects managed mainly by email and Excel.
Inefficient and expensive reporting.
- communication management and social media profiles
entrusted to an external agency.
Solutions implemented as Digital Business Consultant:
- Social Business Audit and Customer-centered Reorganization
- Implementing collaborative platform (Yammer) for project
management and sales & marketing departments
- CRM implementation
- Employee engagement on social media usage (Social Media
Triage and SM Policy)
Main Results:
- Managed Projects: + 15%
- Improving employee and customer satisfaction
- Employee involvement in communication: integrated in
project management and shared with the external agency.
Social Media Triage
www.skidata.it
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3. +39 349 1643075 domenico@dotcom-sas.it www.dotcom-sas.it
Fundraising for I.O.V. - Venetian Oncology Institute:
- Communication based on the personal relationships of the
former Manager - Press Officer
- Main investment in advertising and traditional media
- Absence of marketing database and analysis tools.
Solutions implemented as Marketing Consultant:
- CRM implementation
- Dedicated “5x1000” website, live chat, green number,
newsletter and management of a multi-channel Contact
Center with specialized personnel
- Direct marketing and material delivery to major regional Tax
Assistance Centers
- Campaign on social media and diversification of investments
between digital and traditional media.
Main Results:
- Number of choices “5x1000” of taxpayers: 32,000, + 8.3%
- Funds raised: 1.5 million euro, + 7.4%
- Savings on previous “5x1000” campaign: 6,500 euro, -13%
- Communication and marketing tools (dedicated website, CRM)
that can be reused for subsequent campaigns.
www.5permilleiov.it
Promotion of a new farm activity of a Winery:
- A month from the opening of the farmhouse and the
restaurant, no investment in marketing and communication.
Solutions implemented as Temporary Marketing Manager:
- Creating coordinated image, social profiles, blog and web site;
- Switch to a professional newsletter;
- Organization of events for companies in the multimedia room;
- Formation of collaborators and activation of internal
communication platform;
- Online promotion: Facebook, Google My Business, Tripadvisor
Main Results:
- Over 700 participants at the inauguration
- Newsletter: from 1,200 to over 5,300 subscribers in 3 years;
readers: 31%, + 5% of the industry index
- First page on Google for major keywords
- Online farm and restaurant reviews: 4.7 on Facebook, 4 on
Tripadvisor, 4.3 on Google.
www.florianocinti.it
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4. +39 349 1643075 domenico@dotcom-sas.it www.dotcom-sas.it
Other companies and organizations where I've brought
solutions and results over the past 4 years:
Company Sector Activities - Projects
Cooperativa Sociale Il
Sestante – PD
www.coopilsestante.it
Personal
services
Business model and strategic plan for
launching an innovative service for the
elderly in the retail sector on Technological
Consumer Goods
Istituto Oncologico Veneto
– PD
www.ioveneto.it
Healthcare Development of procedures and web-based
platform for control of outsourcing
services, in collaboration with Injenia (BO)
CNA Provinciale di Padova
www.2-digital.it
Business
Services
Consultancy and training for CNA
companies on digital marketing, CRM,
social media
Tonus Ortopedia sas – VE
www.tonus.it
Orthopedic
Healthcare
Strategic marketing, e-commerce
development, salespeople coaching,
implementation of CRM and collaborative
tools
Softwareuno srl – PD
www.ememe.it
ICT perSenior Project (now Ememe), B2C portal
and B2B services for the elderly
Osservatorio Biomedicale
Veneto – PD
osservatoriobiomedicaleveneto.it
Business
Services
Design and management of "Product
Improvement Dialogue", a platform for
manufacturers and users of biomedical
devices based on customer experience
detection
AVIS Emilia Romagna – BO
avisemiliaromagna.it
Healthcare “Spot of Red“: Video Contest and social
media campaign to promote blood
donation