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複合情報学専攻 修士論文 (2011 年 2 月 10 日)




                    Twitter のコメント分析による広告の推薦
                  複雑系工学講座 調和系工学研究室 修士 2 年 松尾潤

         Recommendation of Advertisement with Twitter Comment
                       Research Group of Complex Systems Engineering
                        Laboratory of Harmonious Systems Engineering
                                          MC2 Jun Matsuo

Abstract:
Twitter, a popular microblogging tool has seen a lot of growth since it launched in October 2006. Now,
Twitter is used to show an advertisement with a comment bookmarked URL. Then, I suggest the service
which tweets a variety of advertisement in Twitter. The service choices an advertisement to maximize
click-through count. I thought that there is relation between a conversation topic in Twitter and an
advertisement. So, I investigate the relation. First, I collect comments from Twitter. I calculate the weight
to each word in the comment with tf-idf method to extract a conversation topic from the comment. The
similarity between the comment and an advertisement is calculated by the weight of an article of an
advertisement. Second, I examined the relation between click-through count and degree of similarity.




研究業績(査読付き学術論文,国際会議講演論文,国内講演論文等):
1. Jun Matsuo, Hidenori Kawamura, Keiji Suzuki, Takeshi Ikeda,Akio Sashima and Koichi Kurumatani,
    “ZigBee based sensor network design for indoor space gazing system”,EURO XXIV, pp 174,(2010).

2. その他 国内発表 6 編

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Matsuo m abst

  • 1. 複合情報学専攻 修士論文 (2011 年 2 月 10 日) Twitter のコメント分析による広告の推薦 複雑系工学講座 調和系工学研究室 修士 2 年 松尾潤 Recommendation of Advertisement with Twitter Comment Research Group of Complex Systems Engineering Laboratory of Harmonious Systems Engineering MC2 Jun Matsuo Abstract: Twitter, a popular microblogging tool has seen a lot of growth since it launched in October 2006. Now, Twitter is used to show an advertisement with a comment bookmarked URL. Then, I suggest the service which tweets a variety of advertisement in Twitter. The service choices an advertisement to maximize click-through count. I thought that there is relation between a conversation topic in Twitter and an advertisement. So, I investigate the relation. First, I collect comments from Twitter. I calculate the weight to each word in the comment with tf-idf method to extract a conversation topic from the comment. The similarity between the comment and an advertisement is calculated by the weight of an article of an advertisement. Second, I examined the relation between click-through count and degree of similarity. 研究業績(査読付き学術論文,国際会議講演論文,国内講演論文等): 1. Jun Matsuo, Hidenori Kawamura, Keiji Suzuki, Takeshi Ikeda,Akio Sashima and Koichi Kurumatani, “ZigBee based sensor network design for indoor space gazing system”,EURO XXIV, pp 174,(2010). 2. その他 国内発表 6 編