This document discusses the design of magazine mastheads. It states that mastheads should be short, catchy phrases or initials rather than long sentences. The purpose of a masthead is to identify the name of the magazine. Design features like colors, fonts and styles can provide clues about the music genre or editorial style. Effective mastheads are clear, short, have fitting background colors, and include unique elements to stand out. Black is suggested as a color that works with any background.