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Working With Brands
Julie Deily / TheLittleKitchen.net / JulieDeily.com
CFLBlogCon / September 15, 2012
Overview

✤   My background
✤   Finding the right contacts
✤   Networking
✤   How to work with brands
✤   Essentials of a Pitch Letter
✤   Quick Tips
My Background
✤   Started The Little Kitchen.net -
    food blog in Dec. 2009

✤   Software Engineer, Recipe
    Developer, Freelance Photographer

✤   Organized two Food Blog Forum
    Orlando events and two Food
    Blogger Bake Sales, co-organized
    Food Blogger Cookie swap, spoke at
    CFLBlogCon last year

✤   Have worked/working with many
    brands including, KitchenAid, Dole,
    Green Mountain Coffee, OXO and
    Le Creuset
Finding the right
contacts
✤   Internet searches - ‘brand
    name’ PR agency, ‘brand
    name’ press release
✤   Interacting with brands’
    twitter accounts
✤   Networking on LinkedIn and
    at conferences
✤   Answering the pitches you
    receive
Networking

✤   Social media
✤   Twitter is a huge connector
    of bloggers and brands
✤   Connect with them before
    pitching them
✤   Conferences like these or in
    your niche
✤   Network with other
    bloggers in your niche
How to work
with brands

✤   Product reviews, sponsored
    posts, giveaways,
    conference sponsorships,
    brand ambassadorships
✤   Each brand wants different
    things - find out what that is
✤   Attention to detail matters -
    pitch letter, brand markings,
    etc.
How to work
with brands (cont’d)
✤   Build a relationship with
    brands and their PR reps
✤   Always be honest when
    working with brands (with
    the brand & with your
    readers) - your integrity is
    always on the line
✤   Trust your gut
✤   Partner with other bloggers
The Essentials of a Good Pitch Letter
✤   Keep short, sweet & simple
✤   Introduce yourself & your blog
✤   Speak to why you love the brand and why you want to work
    with them
✤   Tell them what you want
✤   Tell them why you are the perfect fit (mention stats, etc.)
✤   Spell the person’s name & the brand’s name correctly (this
    matters!!)
Sample Pitch Letter (an actual one I sent)
Hi “Name”,
How are you doing?  My name is Julie Deily and I blog at The Little Kitchen.  I love to share my favorite
recipes on my blog and show that even in a little kitchen, you can make amazing food.  I'm reaching out to
you because I would love to do a review and giveaway of a ______ because I'm a huge fan of the brand. 
As a kid, I remember the ______ we had and although it didn't have the bells and whistles of the ____ line,
I just remember it being reliable.

A review and giveaway post on my blog would include links to the ______ website and any social media
properties.  I would highlight the features, provide a how to make ____ and also provide tips.  I would most
definitely include photographs of the product.

With over ____ twitter followers, almost ____ facebook fans and _____ of monthly blog readers, I know
that I can provide a positive impact by helping to promote the ______ brand on The Little Kitchen.

Please let me know your thoughts and if you have any questions.  I really appreciate your time and look
forward to hearing back from you.

Sincerely,
Julie (also include a signature that has link to your site & social media profiles)
Quick Tips

✤   Get an email based on your
    domain, ie.
    julie@thelittlekitchen.net

✤   Create a media kit. Great
    example & how to on Katy
    Widrick’s blog:
    http://bit.ly/katymediakit
✤   Include your email on your
    about page AND contact form/
    page (if you don’t have a
    contact page, add one)
Quick Tips (cont’d)

✤   Copy/pasting into emails
    (quick demo)
✤   Re-read one more time
    before sending
✤   check spelling of brand &
    recipient
✤   DO NOT discuss or make
    fun of PR pitches you
    receive on your social media
    profiles
In Closing

✤   Build relationships with
    brands and PR reps and
    agencies.
✤   Work with brands you're
    passionate about to build
    trust with your readers.
✤   Utilize and harness the
    power of social media but
    always be authentic.
Questions?

✤   Questions?
✤   Contact
    ✤   julie@thelittlekitchen.net
    ✤   Twitter @TheLittleKitchn
    ✤   TheLittleKitchen.net &
        JulieDeily.com

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Working With Brands (for Bloggers)

  • 1. Working With Brands Julie Deily / TheLittleKitchen.net / JulieDeily.com CFLBlogCon / September 15, 2012
  • 2. Overview ✤ My background ✤ Finding the right contacts ✤ Networking ✤ How to work with brands ✤ Essentials of a Pitch Letter ✤ Quick Tips
  • 3. My Background ✤ Started The Little Kitchen.net - food blog in Dec. 2009 ✤ Software Engineer, Recipe Developer, Freelance Photographer ✤ Organized two Food Blog Forum Orlando events and two Food Blogger Bake Sales, co-organized Food Blogger Cookie swap, spoke at CFLBlogCon last year ✤ Have worked/working with many brands including, KitchenAid, Dole, Green Mountain Coffee, OXO and Le Creuset
  • 4. Finding the right contacts ✤ Internet searches - ‘brand name’ PR agency, ‘brand name’ press release ✤ Interacting with brands’ twitter accounts ✤ Networking on LinkedIn and at conferences ✤ Answering the pitches you receive
  • 5. Networking ✤ Social media ✤ Twitter is a huge connector of bloggers and brands ✤ Connect with them before pitching them ✤ Conferences like these or in your niche ✤ Network with other bloggers in your niche
  • 6. How to work with brands ✤ Product reviews, sponsored posts, giveaways, conference sponsorships, brand ambassadorships ✤ Each brand wants different things - find out what that is ✤ Attention to detail matters - pitch letter, brand markings, etc.
  • 7. How to work with brands (cont’d) ✤ Build a relationship with brands and their PR reps ✤ Always be honest when working with brands (with the brand & with your readers) - your integrity is always on the line ✤ Trust your gut ✤ Partner with other bloggers
  • 8. The Essentials of a Good Pitch Letter ✤ Keep short, sweet & simple ✤ Introduce yourself & your blog ✤ Speak to why you love the brand and why you want to work with them ✤ Tell them what you want ✤ Tell them why you are the perfect fit (mention stats, etc.) ✤ Spell the person’s name & the brand’s name correctly (this matters!!)
  • 9. Sample Pitch Letter (an actual one I sent) Hi “Name”, How are you doing?  My name is Julie Deily and I blog at The Little Kitchen.  I love to share my favorite recipes on my blog and show that even in a little kitchen, you can make amazing food.  I'm reaching out to you because I would love to do a review and giveaway of a ______ because I'm a huge fan of the brand.  As a kid, I remember the ______ we had and although it didn't have the bells and whistles of the ____ line, I just remember it being reliable. A review and giveaway post on my blog would include links to the ______ website and any social media properties.  I would highlight the features, provide a how to make ____ and also provide tips.  I would most definitely include photographs of the product. With over ____ twitter followers, almost ____ facebook fans and _____ of monthly blog readers, I know that I can provide a positive impact by helping to promote the ______ brand on The Little Kitchen. Please let me know your thoughts and if you have any questions.  I really appreciate your time and look forward to hearing back from you. Sincerely, Julie (also include a signature that has link to your site & social media profiles)
  • 10. Quick Tips ✤ Get an email based on your domain, ie. julie@thelittlekitchen.net ✤ Create a media kit. Great example & how to on Katy Widrick’s blog: http://bit.ly/katymediakit ✤ Include your email on your about page AND contact form/ page (if you don’t have a contact page, add one)
  • 11. Quick Tips (cont’d) ✤ Copy/pasting into emails (quick demo) ✤ Re-read one more time before sending ✤ check spelling of brand & recipient ✤ DO NOT discuss or make fun of PR pitches you receive on your social media profiles
  • 12. In Closing ✤ Build relationships with brands and PR reps and agencies. ✤ Work with brands you're passionate about to build trust with your readers. ✤ Utilize and harness the power of social media but always be authentic.
  • 13. Questions? ✤ Questions? ✤ Contact ✤ julie@thelittlekitchen.net ✤ Twitter @TheLittleKitchn ✤ TheLittleKitchen.net & JulieDeily.com