How can you make your organization more innovative, adaptive, and creatively competitive? Too many executives focus on ideas, but to generate powerful and effective solutions, they ought to instead focus on behaviors and culture—fostering teams that ask questions, experiment, refine, and collaborate. After studying 400+ companies, global design firm IDEO has identified six essential qualities to drive innovation. In this webinar, David Aycan, Managing Director - IDEO Products, shares insights from his research and explains how your team can drive change through creativity and innovation.

1. SIX BEHAVIORS OF CREATIVE
& INNOVATIVE TEAMS
MURAL WEBINAR
HOSTED BY
DAVID AYCAN
MANAGING DIRECTOR
IDEO
@daycan
MARIANO SUAREZ-BATTAN
CEO/FOUNDER
MURAL
@batmelon
@mural @ideo_cd

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There are six qualities that
define an organization’s
creative culture:

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understand why you exist,
beyond making money
PURPOSE

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leaders that foster
strong purpose and
consistent intent
SUCCESS RATES
20%

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be inspired by users
and trends
LOOKING OUT

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SUCCESS RATES
24%
teams that
frequently pulse
their customers
( > 1x / month )

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test, learn, repeat
EXPERIMENTATION

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businesses that
explore and iterate 5
or more solutions
SUCCESS RATES
50%

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working together
COLLABORATION

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teams work in
parallel across
functions, and work
together daily
SUCCESS RATES
38%

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equip and trust people to
do the right thing
EMPOWERMENT

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teams that
challenge status
quo, have autonomy
and clear processes
SUCCESS RATES
69%

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move from good to great
REFINEMENT

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teams who
create space to
problem solve during
implementation
SUCCESS RATES
25%

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successfullaunches
building capabilities
3.4x
20%
24%
50%
38%
69%
25%
Teams work in
parallel across
functions, and work
together daily
Leaders who
foster clear
purpose and
consistent
intent
Teams that
frequently pulse
their customers
more than once a
month
Teams with
decision-making
authority and
a clear way forward
Teams that
explore and
iterate 5 or more
solutions
Teams who
create space to
problem solve during
implementation
SOURCE: CREATIVEDIFFERENCE.IDEO.COM
Six factors for tripling
the effectiveness of teams

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Thanks!
Questions?
daycan@ideo.com
ideo.to/creative