MASTERCARD, INC. – CRISIS MANAGEMENT 1 MASTERCARD, INC. – CRISIS MANAGEMENT 3 Mastercard, Inc. – Crisis Management Rahul Reddy Origanti Westcliff University BUS 779: Crisis Management in the COVID-19 Pandemic Era David Johnson, Ph.D. June 13, 2021 Mastercard, Inc. – Crisis Management Mastercard, Inc.’s (Mastercard)'s choice to choose ahead of hazard the management for advertising more than two years is looking insightful at present. While the organization couldn't could not expect CovidCOVID-19 and its effects explicitly, it implied it had a methodology (how does it imply a methodology?) if something that represented a significant danger to the organization occurred. The danger supervisor has a duty regarding plotting possible issues – for instance reputational, monetary, security – on a warmth guide to attempt to decide the probability of something occurring and what the outcomes could be. Then, at that point, if danger appeared, it had an alternate course of action for how it would work. (You cite no sources for any of this information) That arrangement included realizing who is answerable for what perspectives during an emergency, what the chain of correspondence will be, and the cycles the business needs to follow. Yet, additionally delineating related dangers, for instance during CovidCOVID there has been an expansion in digital weakness and digital assaults. Mastercard's head advertising and correspondence official, Raja Rajamannar, accepts that having those "building blocks" set up implied it could move technique a lot quicker than different organizations when CovidCOVID arose. (Barzani, 2014). This is 100% invalid Bazni never met Raja) The Communication Plan In crisis management, a communication plan is used to update on the crisis and ensure that the organization is in a good place to respond to the crisis (cite). While it is not always possible to plan for any event, crisis management that is well planned can help maintain the brand of the organization, credibility, and reputation. The crisis communication plan considers the message that will be communicated to those that are affected by the crisis including the stakeholders of the organization and the employees and the members of the media. During a crisis, people need a document that is easy to understand. In the organization, there is a crisis communication team that will is responsible for collecting information and disseminating the key message and working with the media. (Meyer, & Crane, 2014). This is a textbook from another class. Not this classThe Communication Plan at Mastercard, Inc. Mastercard Foundation launched its Mastercard Foundation COVID-19 Recovery and Resilience Program, which has two primary objectives (according to who?). To start with, to convey crisis support for wellbeing laborers, specialists on call, and understudies. The second is to fortify the different foundation ...

1. MASTERCARD, INC. – CRISIS MANAGEMENT
1
MASTERCARD, INC. – CRISIS MANAGEMENT
3
Mastercard, Inc. – Crisis Management
Rahul Reddy Origanti
Westcliff University
BUS 779: Crisis Management in the COVID-19 Pandemic Era
David Johnson, Ph.D.
June 13, 2021
Mastercard, Inc. – Crisis Management
Mastercard, Inc.’s (Mastercard)'s choice to choose ahead of
hazard the management for advertising more than two years is
looking insightful at present. While the organization couldn't
could not expect CovidCOVID-19 and its effects explicitly, it
implied it had a methodology (how does it imply a
methodology?) if something that represented a significant
danger to the organization occurred. The danger supervisor has
a duty regarding plotting possible issues – for instance
reputational, monetary, security – on a warmth guide to attempt
to decide the probability of something occurring and what the
outcomes could be. Then, at that point, if danger appeared, it
had an alternate course of action for how it would work. (You
cite no sources for any of this information)
That arrangement included realizing who is answerable for what

2. perspectives during an emergency, what the chain of
correspondence will be, and the cycles the business needs to
follow. Yet, additionally delineating related dangers, for
instance during CovidCOVID there has been an expansion in
digital weakness and digital assaults. Mastercard's head
advertising and correspondence official, Raja Rajamannar,
accepts that having those "building blocks" set up implied it
could move technique a lot quicker than different organizations
when CovidCOVID arose. (Barzani, 2014). This is 100% invalid
Bazni never met Raja)
The Communication Plan
In crisis management, a communication plan is used to
update on the crisis and ensure that the organization is in a good
place to respond to the crisis (cite). While it is not always
possible to plan for any event, crisis management that is well
planned can help maintain the brand of the organization,
credibility, and reputation. The crisis communication plan
considers the message that will be communicated to those that
are affected by the crisis including the stakeholders of the
organization and the employees and the members of the media.
During a crisis, people need a document that is easy to
understand. In the organization, there is a crisis communication
team that will is responsible for collecting information and
disseminating the key message and working with the media.
(Meyer, & Crane, 2014). This is a textbook from another class.
Not this classThe Communication Plan at Mastercard, Inc.
Mastercard Foundation launched its Mastercard Foundation
COVID-19 Recovery and Resilience Program, which has two
primary objectives (according to who?). To start with, to convey
crisis support for wellbeing laborers, specialists on call, and
understudies. The second is to fortify the different foundations
that are our first line of safeguard against the social and
financial outcome of this illness. That incorporates colleges,
monetary specialist co-ops, organizations, innovative new
businesses, hatcheries, government offices, youth associations,
and non-administrative associations. Mastercard Foundation as

3. of now has a solid organization of accomplices in key areas. We
(We????????) are focused on exploring this emergency close by
them in manners that ensure their institutional honesty and
empower them to convey answers for difficulties made by this
pandemic. We (We????????) are additionally investigating new
organizations explicitly custom-fitted to conveying our COVID-
19 response. The pProgram will probably develop the limit of
foundations to withstand and react to this emergency while
building their versatility. It will focus on the sorts of
establishments that comprise our first line of safeguard against
the social and financial consequence of this emergency. The
Mastercard Foundation COVID-19 Recovery and Resilience
Program is explicitly intended to target difficulties identified
with the worldwide pandemic, specifically geologies.
Name of the Company’s Areas Not Addressed
The area not addressed is the lockdowns domestic and abroad.
With an increment in generally advanced installments,
contactless installments are likewise seeing a flood and
Mastercard has been chipping away at teaching shoppers about
the advantages and significance of contactless payments. With
the CovidCOVID-19 lockdown, there have been incalculable
manners by which buyer conduct has developed and adjusted.
Quite possibly the most conspicuous thing to have happened is a
buyer's requirement for contactless conveyances and
installments, to guarantee the infection isn't passed on.
Name of the Company’s Communication During COVID-19
Mastercard has been communicating with its stakeholders via
social media and the Iinternet. (and you know this how?)
Name of the Company’s Communication Channels Today
The communication channels have changed with the
advancement in technology. (and you know this how?)
Name of the Company” Simulations
All through the 1980s and 1990s installment network union in
the US and Europe, brought about a world with just 3 three
worldwide charge card brands – Visa, MasterCard, and
American Express upheld by a large group of

4. provincial/neighborhood charge arrangements. Nonetheless, the
craving to stay away from the predominance of US marks and
grow their homegrown card markets has driven parts in China,
India, and Europe to think about their serious card plans to rival
the worldwide strength of Visa, Mastercard, and American
Express. Most CUP Mastercard’s are likewise associated with
either American Express, MasterCard or Visa, and can be
utilized abroad and handled using those installment
organizations. CUP Debit Cards, in any case, must be utilized in
the UnionPay organization and a couple of different
organizations that have marked agreements with UnionPay.
While China UnionPay cards are making advances outside
China, they are not generally acknowledged, however, can be
utilized in restricted areas in twenty nations outside China. By
and large China UnionPay has demonstrated extraordinarily
fruitful at kicking off the Chinese cards market and keeping
most of that worthwhile market affected by homegrown
monetary establishments. (Holt, s2016).
Name of the Company” Stakeholder Involvement
As a way of CovidCOVID-19 response, the company has
reached out to the communities and small businesses and helped
them build resilience against the crisis. This includes grants
from the impact fund of Mastercard, Inc. The Mastercard
Foundation reported a progression of key associations that will
bring alleviation and fabricate the versatility of miniature,
little, and medium endeavors (MSMEs) in Kenya. The
responsibility from the Mastercard Foundation to the four lead
accomplice associations aggregates USD15 million and will
uphold a progression of intercessions that will work with
business congruity, particularly for those MSMEs drove and
claimed by young ladies and help to pad the economy in Kenya.
Improvement Areas for Communication Mastercard, Inc.
Creating procured media experiences that could be trusted,
maintained, and executed required a more refined methodology
than an instrument alone could offer. The Conversation Suite
did the hard work utilizing complex, multi-language search

5. string calculations and human-approved examination. The right
surges of information were recognized utilizing search string
procedures to eliminate bogus positives, spam, and slog’s (spam
websites), just as guaranteeing the right topographical signs.
Information researchers applied a layer of topic mastery,
measurable astuteness, and basic deduction to make the
fundamental bits of knowledge. (Crandell. Parnell, & Spillane,
et al., 2021).Period goes AFTER the bracket only.
Conclusions From Interviews
For the previous week interview I have interviewed one of my
colleagues in the company Mastercard, Inc. who works there
since 2012 as he works in IT I asked about the communication
plan of the company in an emergency. In Mastercard for every
six months they do an automated phone check to confirm the
employees contact information in case of emergency they send
alerts to the employees and do fire drills in the building and
update courses on phishing email and threat protection tutorials
every year for secure data and asked him the following
questions:
Who is the focal person of notification and how is this person
contacted when the crisis occurs?
When there is a crisis, the Primary person of notification is the
Project Manager, and the person is contacted through the
emergency communication lines in the organization. The
essential information is communicated in a clear, concise, and
transparent manner.
How is the information disseminated to the rest of the CMT?
The information is distributed to the crisis management team
through phone, emails, and social contexts.
Who is responsible for the social media response?
The social media PR responds to the social media response
Following the above question asked this: Does the company has
a media person?
The interviewee knows that there is a team who is responsible
for all the social media post and content, but he is not sure who
that is, but he follows the company in LinkedIn and he said that

6. the team who works on this content will post all the new related
to the company growth and jo listing and many more.
What other internal stakeholders are involved?
The interviewee responded that managers, team members and
higher management.
What other external stakeholders are involved?
Mastercard engages mainly with financial institutions like
Banks and all the consumers who uses credit or debit card.
References
Ahmed, M. (2006). Crisis management after the crisis. The
Principles and Practice of Crisis Management, 187-
235. https://doi.org/10.1057/9780230627376_5 This was never
cited and is therefore invalid
Barzani, R. S. (2014). Studying the effects of business
strategies on the organization's
performance in regards to human resources policies at the
social security insurance
companies based. International Journal of Academic
Research in Business and Social Sciences, 4(5), 549-561.
This was from the template and had nothing to do with what you
cited
Chopra, M., Munro, S., Lavis, J. N., Vist, G., & Bennett, S.
(2008). Effects of policy options for
human resources for health: An analysis of systematic
reviews. The Lancet, 371(9613),
668-674. http://doi.org/10.1016/S0140-6736(08)60305-0. This
was from the template and had nothing to do with this class. It
was also never cited
Coombs, W. T., & Holladay, S. J. (1996). Communication and
attributions in a crisis: An experimental study of crisis
communication. Journal of Public Relations Research, 8(4),
279–295. This was never cited and is therefore invalid
Crandell. W., Parnell, J. A., & Spillan, J. E. (2021). Crisis

7. management: Leading the way in the new strategic landscape
(4th ed.). Independently published
Fearn-Banks, K. (2001). Crisis communications: A casebook
approach (2nd ed.). Mahwah, NJ: Lawrence Erlbaum. This was
never cited and is therefore invalid
Hearit, K. M. (2006). Crisis management by apology: Corporate
response to allegations of wrongdoing. Mahwah, NJ: Lawrence
Erlbaum Associates. This was never cited and is therefore
invalid
Holt, D. (2016). Branding in the age of social media. Harvard
Business Review (online). https://hbr.org/2016/03/branding-in-
the-age-of-social-media This was from the template and had
nothing to do with what you cited
McShane, S., & Von Glinow, M. (2020). Organizational
behavior (9th ed.). McGraw-Hill This was never cited and is
therefore invalid
Meyer, M., & Crane, F. (2014). New venture creation: An
innovator’s guide to entrepreneurship (2nd ed.). Sage
Publications. A book
You have zero peer-reviewed sources legitimately cited. You
needed six.
You also used the references from the generic template, which
had nothing to do with this case.
This is why the very low score.
When reading this, there is no indication you actually
interviewed ANYONE. Throughout the paper, the reader keeps
thinking, “How does he know these things??
The last section seems like an afterthought as nothing
beforehand had any indication you got this information from
anyone.
Appendix
Who is the focal person of notification and how is this person
contacted when the crisis occurs?
When there is a crisis, the Primary person of notification is the

8. Project Manager, and the person is contacted through the
emergency communication lines in the organization. The
essential information is communicated in a clear, concise, and
transparent manner.
How is the information disseminated to the rest of the CMT?
The information is distributed to the crisis management team
through phone, emails, and social contexts.
Who is responsible for the social media response?
The social media PR responds to the social media response
Following the above question asked this: Does the company has
a media person?
The interviewee knows that there is a team who is responsible
for all the social media post and content, but he is not sure who
that is, but he follows the company in LinkedIn, and he said that
the team who works on this content will post all the new related
to the company growth and jo listing and many more.
What other internal stakeholders are involved?
The interviewee responded that managers, team members and
higher management.
What other external stakeholders are involved?
Mastercard engages mainly with financial institutions like
Banks and all the consumers who uses credit or debit card.
NAME OF COMPANY – LANDSCAPE SURVEY
1
NAME OF COMPANY – LANDSCAPE SURVEY
3
Name of Company – Landscape Survey
Star Student
Westcliff University
BUS 779: Crisis Management in the COVID-19 Pandemic Era
David Johnson, Ph.D.
Month Date, Year

9. Name of Company – Landscape Survey
Introduce material here. This template was created to help you
align your various elements of your case study with correct
APA formatting. Remember, though, that your audience is
someone like your roommate – intelligent, educated, but has NO
IDEA what the case study is about. This section is the
introduction, as there is no heading for “Introduction” in APA.
This is generally two or three paragraphs. The easiest way to
explain this section is to think of it like an introduction
describing the overall scenario to someone who knows nothing
about what you are writing about. This helps set up the rest of
the paper, which are the review of the case, analysis,
recommendations, and the conclusions sections. Remember that
when citing information you got from the textbook you should
cite Crandall et al. (2021). You should NOT write “According
to the textbook,” as your reader has NO IDEA who or what is
that.
The paper should be written in third person narrative. Unless
instructed otherwise, it should NOT be written in the first
person. Note: I have bolded the required headings that must be
present in the paper and please keep bolded. A reminder: a
business is an “it,” not a “they.” Remember that when you use
pronouns describing a business. Note that all spacing is double
spaced, 0-point before and after, as that is part of APA format.
Also remember to state the legal name of the company, then you
can abbreviate in brackets for the rest of the paper. For
example, “Elon Musk founded Space Exploration Technologies
Corp (SpaceX)…” now you can use SpaceX for the rest of the
paper. Lastly, you will probably need to cite personal
communications with the representative of the company with
which you are exploring. This includes email, text messages,
online chats. As well as one-on-one conversations. In those
cases you will cite either directly.
E.g.,

10. Directly:
G. Sayegh (personal communication, December 1, 2010) noted
that it was best…
or indirectly,
… this is what was most important (A. Sherm, personal
communication, June 4, 2020). Unlike every other type of
citation, this is the one that will have NO corresponding
reference. It is just a citation with no corresponding reference)
The Industry in Question
Here, you will address the question, “In what industry is the
company you are building your case study. This should be very
detail oriented and not just be “Fast-food.” For example using
the US Bureau of Labor Statistics
https://www.bls.gov/iag/tgs/iag_index_alpha.htm. Give as much
details as possible about the niche of the company in this
industry.
Industry Life Cycle Stage
Here, you will answer the question, “At what stage in the
industry life cycle is this business?” You will need to define the
industry life cycle, then place your chosen business and why
you believe this to be so (Though do not use the first person).
Organizational Life Cycle
Here, you will answer the question, “At what stage in the
organizational life cycle is the business?” You will need to
define the organizational life cycle, then place your chosen
business and why you believe this to be so (Though do not use
the first person).
COVID-19’s Effect on Your Company at This Stage
Here, you will address the question and mandate, “How did
COVID-19 effect the company at this stage and would it have
been different if the company was at a different stage?”
Conclusions From Interviews
After answering the above questions, you will continue with

11. your findings from your interview using the questions from the
first week’s Discussion question (DQ 1.1.). Here, you w ill use
the information you got from your interview).
This section will tie together all sources used for this case
study, conclusions drawn from the reading and any
inconsistencies. Notice the paper has a continuous flow; there
are no page breaks between sections. The only page breaks
occur between the title page and the introduction and the
summary/conclusions and the reference page. All references for
the case study must appear on a separate page (see the following
page for an example). Also, remember that you will need to cite
the textbook and at least six (6) peer-reviewed sources for your
paper.
References
This section will reference all original work cited throughout
the paper. The heading should appear at the top of the page and
all reference material should be listed below in alphabetical
order by first last name; also, the title for books is always in
italic format and in sentence form. In contrast to book
references, the title for articles is in sentence format, not in
italic, but the name of the publisher is in italic. Note: when
citing a book, you no longer need the location of the publisher.
See examples below:
Barzani, R. S. (2014). Studying the effects of business
strategies on the organization's
performance in regards to human resources' policies at the
social security insurance
companies based. International Journal of Academic Research in
Business and Social
Sciences, 4(5), 549-561.
Chopra, M., Munro, S., Lavis, J. N., Vist, G., & Bennett, S.
(2008). Effects of policy options for

12. human resources for health: An analysis of systematic reviews.
The Lancet, 371(9613),
668-674. http://doi.org/10.1016/S0140-6736(08)60305-0.
Crandall, W., Parnell, J. A., & Spillan, J. E. (2021). Crisis
management: Leading in the new strategic landscape (4th ed.).
Independently published
Holt, D. (2016). Branding in the age of social media. Harvard
Business Review (online). https://hbr.org/2016/03/branding-in-
the-age-of-social-media
McShane, S., & Von Glinow, M. (2020). Organizational
behavior (9th ed.). McGraw-Hill
Meyer, M., & Crane, F. (2014). New venture creation: An
innovator’s guide to entrepreneurship (2nd ed.). Sage
Publications
You must also provide a reference for all sources used to
support the case study. (Note: As a minimum, the textbook and
at least six (6) additional peer-reviewed sources will be used
and referenced.)
After answering these questions, you will continue with your
findings from your interview using the questions from the first
week’s Discussion question (DQ 1.1).
Conclude by summarizing your findings.
Appendix
Here you will put the transcript of your interviews. How you
wish to lay them out is up to you.
NAME OF COMPANY – CRISIS MANAGEMENT
1
NAME OF COMPANY – CRISIS MANAGEMENT

13. 3
Name of Company – Crisis Management
Star Student
Westcliff University
BUS 779: Crisis Management in the COVID-19 Pandemic Era
David Johnson, Ph.D.
Month Date, Year
Name of Company – Crisis Management
Introduce material here. This template was created to help you
align your various elements of your case study with correct
APA formatting. Remember, though, that your audience is
someone like your roommate – intelligent, educated, but has NO
IDEA what the case study is about. This section is the
introduction, as there is no heading for “Introduction” in APA.
This is generally two or three paragraphs. The easiest way to
explain this section is to think of it like an introduction
describing the overall scenario to someone who know s nothing
about what you are writing about. This helps set up the rest of
the paper, which are the review of the case, analysis,
recommendations, and the conclusions sections. Remember that
when citing information you got from the textbook you should
cite Crandell et al. (2021). You should NOT write “According
to the textbook,” as your reader has NO IDEA who or what is
that.
The paper should be written in third person narrative. Unless
instructed otherwise, it should NOT be written in the first
person. Note: I have bolded the required headings that must be
present in the paper and please keep bolded. A reminder: a
business is an “it,” not a “they.” Remember that when you use
pronouns describing a business. Note that all spacing is double
spaced, 0-point before and after, as that is part of APA format.
Also remember to state the legal name of the company, then you
can abbreviate in brackets for the rest of the paper.
The Communication Plan

14. Here, you will describe how a communication plan is used in
crisis management. This is the academic portion at looking at
the purpose of crisis management plans are for and how this is
implemented. Explain how communication plans are executed
and carried out and why this is important. A benchmark from a
similar business would add to the academic depth of the
importance of the communication plan.
The Communication Plan at Name of the Company
Here, you will detail the crisis management plan devised by the
crisis management team from the company. Be as detailed as
possible. This should include media and social media. This is
primarily concerned with the CMT and its CMP. This should
include media and social media.
Name of the Company’s Areas Not Addressed
For example, harsher lockdowns; domestic and abroad, and
other possibilities noted in your previous SWOT analysis.
Name of the Company’s Communication During COVID-19
Here, describe how the company communicated with its
stakeholders what was going on with COVID-19 throughout
discovery of the problem in January of 2020.
Name of the Company’s Communication Channels Today
Note if these communication channels have changed or evolved,
Name of the Company” Simulations
Note if any simulations have taken place or are planned to occur
(e.g., like any fire drills or any other crisis event).
Name of the Company” Stakeholder Involvement
Note if other stakeholders are involved that were previously not
considered.
Improvement Areas for Communication Name of the Company
Here, you will summarize your findings and describe ways for
improvement.

15. Conclusions From Interviews
After answering these questions, you will continue with your
findings from your interview using the questions from the prior
week’s Discussion question (DQ 5.1.). Use this section to tie it
all together. This section will tie together all sources used for
this case study, conclusions drawn from the reading and any
inconsistencies.
Notice the paper has a continuous flow; there are no page
breaks between sections. The only page breaks occur between
the title page and the introduction and the summary/conclusions
and the reference page. All references for the case study must
appear on a separate page (see the following page for an
example). Also, remember that you will need to cite the
textbook and at least six (6) peer-reviewed sources for your
paper.
References
This section will reference all original work cited throughout
the paper. The heading should appear at the top of the page and
all reference material should be listed below in alphabetical
order by first last name; also, the title for books is always in
italic format and in sentence form. In contrast to book
references, the title for articles is in sentence format, not in
italic, but the name of the publisher is in italic. Note: when
citing a book, you no longer need the location of the publisher.
See examples below:
Barzani, R. S. (2014). Studying the effects of business
strategies on the organization's
performance in regards to human resources' policies at the
social security insurance
companies based. International Journal of Academic Research in
Business and Social
Sciences, 4(5), 549-561.

16. Chopra, M., Munro, S., Lavis, J. N., Vist, G., & Bennett, S.
(2008). Effects of policy options for
human resources for health: An analysis of systematic reviews.
The Lancet, 371(9613),
668-674. http://doi.org/10.1016/S0140-6736(08)60305-0.
Crandell. W., Parnell, J. A., & Spillan, J. E. (2021). Crisis
management: Leading the way in the new strategic landscape
(4th ed.). Independently published
Holt, D. (2016). Branding in the age of social media. Harvard
Business Review (online). https://hbr.org/2016/03/branding-in-
the-age-of-social-media
McShane, S., & Von Glinow, M. (2020). Organizational
behavior (9th ed.). McGraw-Hill
Meyer, M., & Crane, F. (2014). New venture creation: An
innovator’s guide to entrepreneurship (2nd ed.). Sage
Publications
You must also provide a reference for all sources used to
support the case study. (Note: As a minimum, the textbook and
at least six (6) additional peer-reviewed sources will be used
and referenced.)
After answering these questions, you will continue with your
findings from your interview using the questions from the first
week’s Discussion question (DQ 5.1).
Conclude by summarizing your findings.
Appendix
Here you will put the transcript of your interviews. How you
wish to lay them out is up to you.
Note:
· All the reference and citation should be APA 7th edition.

17. · Please use citations in every paragraph and add the reference
to that citation at the end.
· Please read and answer according to the template provided.
Question 1:
Discussion Question:
Prior to reading this DQ, please read the CLA 3 assignment and
understand what the assignment is asking you to complete. Once
you have an understanding of the CLA 3 assignment, please
continue to the paragraph below to complete DQ1.Using the
Library Information Resource Network (LIRN), JSTOR, or any
other electronic journal database, research six (6) peer -reviewed
articles that can be used to answer your upcoming CLA 3
assignment. Your discussion should summarize the articles in
such a way that it can justify any arguments you may present in
your CLA 3 assignment and should be different from the
abstract. In addition to your researched peer-reviewed article,
you must include an example of the article researched as it is
applied by industry (company, business entity, and so
forth).Please note: This article summary should not be the only
article researched for your CLA 3 assignment. You may (and
should) have several other articles researched to fully answer
your CLA 3 assignment. The concept of this DQ is to allow
students to be proactive in the research necessary to complete
this assignment. You may use your article summary, partially or
in its entirety in your CLA 3 assignment.Important: Please
ensure that your reference for the article is in correct APA
format, as your reference in your discussion post. Depending on
which electronic database you use, you should see a “Cite”
selection for your article. In addition, there should be a variety
of articles summarized and as such, students should have
different articles summarized. Your summary MUST include
ALL of the following in your DQ post (include every item in the
bullet list below, or you will not receive full credit):Do these in

18. order:
· In correct APA format, write the Reference of the article.
· Clearly state what the article is about and its purpose.
· Describe how you will use it in your upcoming assignment.
· Repeat for a total of six (6) peer-reviewed sources.
CLA3 Question:
At this stage, an organization should have a communication plan
for the various crisis events (Note: For many they have
anecdotal plans and they have not considered crisis events other
than what is normally covered by insurance. If they do not have
a team or a plan, just go on to the next questions and do not
make them feel insulted. After your questioning of the company
contact, you will address the following guidelines:
1. Describe the communication plan in as great a detail as
possible..This is primarily concerned with the CMT and its
CMP. This should include media and social media.
2. Detail areas that were not addressed (e.g., harsher lockdowns,
domestic and abroad, and other possibilities noted in your
previous SWOT analysis)
3. Ask how the company communicated with its stakeholders
what was going on with COVID-19 throughout discovery of the
problem in January of 2020.
4. Ask if these communication channels have changed or
evolved.
5. Ask if any simulations have taken place (e.g., like any fire
drills or any other crisis event).
6. Ask if other stakeholders are involved that were previously
not considered.
7. Summarize your findings and describe ways for
improvement.Note: You will to cite the textbook and at least six
(6) peer-reviewed sources.

19. Note:
· All the reference and citation should be APA 7th edition.
· Please use citations in every paragraph and add the reference
to that citation at the end.
· Please read and answer according to the template provided.
Discussion Question:
Prior to reading this DQ, please read the CLA1 assignment and
understand what the
assignment is asking you to complete. Once you have an
understanding of the CLA 1
assignment, please continue to the paragraph below to complete
DQ1.
Using the Library Information Resource Network (LIRN),
JSTOR, or any other electronic
journal database, research six (6) peer-reviewed articles that can
be used to answer your
upcoming CLA 1 assignment. Your discussion should
summarize the articles in such a way
that it can justify any arguments you may present in your CLA 1
assignment and should be
different from the abstract. In addition to your researched peer -
reviewed article, you must
include an example of the article researched as it is applied by
industry (company, business
entity, and so forth).
Please note: This article summary should not be the only article
researched for your CLA 1
assignment. You may (and should) have several other articles
researched to fully answer your
CLA 1 assignment. The concept of this DQ is to allow students
to be proactive in the research
necessary to complete this assignment. You may use your article

20. summary, partially or in its
entirety in your CLA 1 assignment.
Important: Please ensure that your reference for the article is in
correct APA format, as your
reference in your discussion post. Depending on which
electronic database you use, you
should see a “Cite” selection for your article. In addition, there
should be a variety of articles
summarized and as such, students should have different articles
summarized. Your summary
MUST include ALL of the following in your DQ post (include
every item in the bullet list below,
or you will not receive full credit):
Do these in order:
● In correct APA format, write the Reference of the article.
● Clearly state what the article is about and its purpose.
● Describe how you will use it in your upcoming assignment.
● Repeat for a total of six (6) peer-reviewed sources.
CLA1 Question:
Interviewing is both a science and an art. The ability to ask
questions without bias is something
you need to practice. You can find more information on this at
the above sites from Week 1.
You might want to pilot your interview with a friend or family
member for practice. Make sure
that you have reviewed the videos from week one. This week,
you will use the questions you
devised in Week 1 to administer your interview and report the
findings.
You will start by answering the following questions:
1. In what industry is the company you are building your case
study?
2. At what stage in the industry life cycle is the business?

21. 3. At what stage in the organizational life cycle is the business?
4. How did COVID-19 affect the company at this stage and
would it have been different if
the company was at a different stage? (Here, you will use the
information you got from
your interview).
After answering these questions, you will continue with your
findings from your interview using
the questions from the first week’s Discussion question (DQ
1.1.)
Conclude by summarizing your findings.
Important:
As per the APA manual (7th edition), works that cannot be
recovered by readers are cited as
“personal communications.” This includes emails, phone
conversations, text messages, social
media messages, and so forth are all examples of personal
communication.
Example
Narrative citation: (i.e., direct)
Johns Smith (personal communication, August 1, 2020) noted
that…
Parenthetical citation: (i.e., indirect)
… complete (J. Smith, personal communication, August 1,
2020).
This does NOT go in your reference list (Basically, it is the
exception to the rule that every
citation must correspond to a reference and every reference
must correspond to a citation). It
is only a citation.
Note: You will need at least six (6) peer-reviewed sources.