SlideShare a Scribd company logo
How Big is Data
Science?
HRISTO HADJITCHONEV
Co-founder
A4E
a4everyone.com 3
BIG DATA
HowBIG is the big data?
4
5
6
a4everyone.com 7
DATA SCIENCE
When Harvard Business Review
called it "The Sexiest Job of the 21st
Century” the term became a
buzzword …
a4everyone.com 8
DATA SCIENCE
Data science, also known as data-driven
science, is an interdisciplinary field of
scientific methods, processes, algorithms
and systems to extract knowledge or
insights from data in various forms, either
structured or unstructured, similar to data
mining.
a4everyone.com 9
DATA SCIENCE
a4everyone.com 10
CASES
Uniliver
• New
Technology
• Lipton Yellow
Label
• 5.6% Revenue
growth in 2
years
https://themarketingagenda.com/2
014/09/20/unilever-bcg-matrix/
PetSmart
• Price
Optimization
• +22 million $
• 600% ROI
http://www.parkeravery.com/casestudy-
Price-Optimization-Solution-
Implementation.html
Coca-Cola
• GEO Targeting
of Marketing
Campaign
• 20% better
efficiency
• 60’000
households
https://www.a4everyone.com/doc/Coc
a-Cola-Case-Study.pdf
a4everyone.com 11
GLOBAL PICTURE
Source: McKinsey Global Institute - Artificial Intelligence paper (June 2017)
a4everyone.com 12
HOW TO JOIN THE PARTY
Project
Pros
• Fast
• Done by Professionals
• $$$
Cons
• Tactic rather Strategic
• Partial knowhow
• High Risk of Failure
In-house
Pros
• 100% in-house
• Flexibility
• Opt. for Digitalization
Cons
• Entire Team???
• $$$$$$ (investment)
• Maturity
Service
Pros
• $ (ROI)
• Latest and Greatest
• High Quality & Minimal
Risk
• Effort
Cons
• Partially Dependent
• Lack of know-how
a4everyone.com 13
DATA SCIENCE TEAM
NO ANSWER is a valid answer!!!
Industry Maturity (comparison with SWD)
Complexity
Business Operations
a4everyone.com 14
90
69
49
38
31
21
12 8.3 4.6 3.4 2.6
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1790 1840 1880 1900 1910 1930 1950 1960 1970 1980 1990
% of the population occupied with farming
Other Farming
Master class Hristo Hadjitchonev - Aubg

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Master class Hristo Hadjitchonev - Aubg

  • 1. How Big is Data Science?
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  • 7. a4everyone.com 7 DATA SCIENCE When Harvard Business Review called it "The Sexiest Job of the 21st Century” the term became a buzzword …
  • 8. a4everyone.com 8 DATA SCIENCE Data science, also known as data-driven science, is an interdisciplinary field of scientific methods, processes, algorithms and systems to extract knowledge or insights from data in various forms, either structured or unstructured, similar to data mining.
  • 10. a4everyone.com 10 CASES Uniliver • New Technology • Lipton Yellow Label • 5.6% Revenue growth in 2 years https://themarketingagenda.com/2 014/09/20/unilever-bcg-matrix/ PetSmart • Price Optimization • +22 million $ • 600% ROI http://www.parkeravery.com/casestudy- Price-Optimization-Solution- Implementation.html Coca-Cola • GEO Targeting of Marketing Campaign • 20% better efficiency • 60’000 households https://www.a4everyone.com/doc/Coc a-Cola-Case-Study.pdf
  • 11. a4everyone.com 11 GLOBAL PICTURE Source: McKinsey Global Institute - Artificial Intelligence paper (June 2017)
  • 12. a4everyone.com 12 HOW TO JOIN THE PARTY Project Pros • Fast • Done by Professionals • $$$ Cons • Tactic rather Strategic • Partial knowhow • High Risk of Failure In-house Pros • 100% in-house • Flexibility • Opt. for Digitalization Cons • Entire Team??? • $$$$$$ (investment) • Maturity Service Pros • $ (ROI) • Latest and Greatest • High Quality & Minimal Risk • Effort Cons • Partially Dependent • Lack of know-how
  • 13. a4everyone.com 13 DATA SCIENCE TEAM NO ANSWER is a valid answer!!! Industry Maturity (comparison with SWD) Complexity Business Operations
  • 14. a4everyone.com 14 90 69 49 38 31 21 12 8.3 4.6 3.4 2.6 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 1790 1840 1880 1900 1910 1930 1950 1960 1970 1980 1990 % of the population occupied with farming Other Farming