SlideShare a Scribd company logo
1
ML in Proptech
-
Concept to Production
2
- Established 2018
- Milestones
- Future
Hello, who dis?
- Dev
- Data Eng @ scale
- FP monkey
Boyan Demir
- XP with SL, now into RL
- Armed bandit
- Afraid of commit(ment)
- Every adventure starts with a leap of faith
- Fun with pipelines
- A look inside the data
- Recommender Systems tl;dr
- How to solve it
- How to ship it
- Results
- Lessons learned
The Story Today
3
44
Real Estate Inside/Out
- Old business, old tech
- Riding a giant wave
- Resistance to using tools
…but the customer
is changing
- Need information abundancy
- Expect being served 24/7
- It’s all about the me me me
5
It all starts with
dubious design…
(SQL/Normalization)
…goes through
a phase of magic…
(Clojure/Kafka)
…into the data lake
6
Data Exploration
- Lack of culture around the
importance of keeping a record
- Register the absolute minimum
required
- Free input is the devil
- Single day journey
- Migration from obsolete systems
without normalization
7
Meme slide goes here / It’s
time for MACHINE LEARNING*
*if on presentation - it cures cancer and fights aliens
8
How Netflix(Youtube) do(n’t) it
- Needs data. Lots of it
- Cold start problem
- Recs based on user behaviour
CF
- Cold start for new users
- Feature based similarity
- Model per user, not a shared one
CB
9
The Recommender we need,
but not the one we deserve
9
- Constant influx of new users
- Very long repeat customer cycle
- Perishable items
- Limited interaction between
user/items
- Buy/Rent are very different paths
- There is no such dataset(yet)
How to solve it
10
Here We Discuss
The Future
11
Microlibs
Pattern
-
Notebooks to Library
ML Cores
(serialized)
HTTP
to he max
How to ship it
12
The Effect
- Served ~ 17000 customers, via 4
channels(mailing, sms, chatbot, mobile)
- ~35% open rate of communications with an
average around 2.4 clicks per open
- ~16% re-activation rate (inquiry/viewing)
13
Lessons Learned
- Integrate high in the stack
- Data quality >>>> Model complexity
- Business value does not need the
most advanced tech
- Digitalization should ideally
precede advanced ML
- Available tools will not always fit
every specific problem
- It’s hard being a fast company in a
slow business world 14
THE
END
BOYAN@GAIDA.AI + D.TONCHEV@GAIDA.AI 15

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ML in Proptech - Concept to Production

  • 2. 2 - Established 2018 - Milestones - Future Hello, who dis? - Dev - Data Eng @ scale - FP monkey Boyan Demir - XP with SL, now into RL - Armed bandit - Afraid of commit(ment)
  • 3. - Every adventure starts with a leap of faith - Fun with pipelines - A look inside the data - Recommender Systems tl;dr - How to solve it - How to ship it - Results - Lessons learned The Story Today 3
  • 4. 44 Real Estate Inside/Out - Old business, old tech - Riding a giant wave - Resistance to using tools …but the customer is changing - Need information abundancy - Expect being served 24/7 - It’s all about the me me me
  • 5. 5 It all starts with dubious design… (SQL/Normalization) …goes through a phase of magic… (Clojure/Kafka) …into the data lake
  • 6. 6 Data Exploration - Lack of culture around the importance of keeping a record - Register the absolute minimum required - Free input is the devil - Single day journey - Migration from obsolete systems without normalization
  • 7. 7 Meme slide goes here / It’s time for MACHINE LEARNING* *if on presentation - it cures cancer and fights aliens
  • 8. 8 How Netflix(Youtube) do(n’t) it - Needs data. Lots of it - Cold start problem - Recs based on user behaviour CF - Cold start for new users - Feature based similarity - Model per user, not a shared one CB
  • 9. 9 The Recommender we need, but not the one we deserve 9 - Constant influx of new users - Very long repeat customer cycle - Perishable items - Limited interaction between user/items - Buy/Rent are very different paths - There is no such dataset(yet)
  • 10. How to solve it 10
  • 11. Here We Discuss The Future 11
  • 12. Microlibs Pattern - Notebooks to Library ML Cores (serialized) HTTP to he max How to ship it 12
  • 13. The Effect - Served ~ 17000 customers, via 4 channels(mailing, sms, chatbot, mobile) - ~35% open rate of communications with an average around 2.4 clicks per open - ~16% re-activation rate (inquiry/viewing) 13
  • 14. Lessons Learned - Integrate high in the stack - Data quality >>>> Model complexity - Business value does not need the most advanced tech - Digitalization should ideally precede advanced ML - Available tools will not always fit every specific problem - It’s hard being a fast company in a slow business world 14