The document summarizes the development and current status of MyMassTV, a network launched by MassAccess to connect communities across Massachusetts by distributing public programs and information from state agencies and non-profits. It describes how an earlier version proved difficult to use but a new version (MyMassTV 2.0) allows access TV channels to more easily preview and download content. As of now, 75 community media centers have registered to use the network, which continues growing.

1. FALL 2011 EDITION
MASSTALK
NEWS & IDEAS FROM MASSACCESS/ACM MASS CHAPTER MEMBERS & FRIENDS
VISIT US ON THE WEB:
The “New” MyMassTV Network
By Jeff Hansell
www. MassAccess,org In 2009, several of us on the Info Services
Committee (Terry Duenas, Bill Nay &
myself) developed MyMassTV as a
“statewide government access TV network”,
with the goal of connecting the
FACEBOOK.COM/GROUPS/ Commonwealth to communities.
MASSACCESS
On one hand we saw that state agencies &
non-profits, including Governor Patrick’s
office, were asking for an efficient way to
INSIDE THIS ISSUE: distribute timely programs and vital public
service information to the over 140
PAGE 6 community TV channels in Massachusetts.
FLASH FILM FEST On the other hand, we heard that many
PAGE 9 smaller community media centers were
EXPO WRAP UP looking for programming that would be
relevant and informative to residents in their
communities.
Keeping it Local!
UPCOMING EVENTS: We felt that MassAccess could play an By
Robert
S.
Kelly,
Chairman
indispensable role in providing a network to
ANNUAL MEETING host and distribute programming to serve the Alternative Revenues! How many
JANUARY 27, 2011 Commonwealth and its citizens. So in Community Media Center’s out
January 2009, MassAccess introduced there are completely dependent on
MassAccess Mini Conference MyMassTV, at a very well attended event, at cable revenues? Have you looked at
April 19. 2012 the Statehouse with help from Governor what percentage of your annual
Patrick and the Department of Elder Affairs. revenues is strictly from cable? Is it
National ACM Conference Though the first version of MyMassTV 100%? 98%? Or is it 90%? Chances
July 31-August 2nd proved to be a bit too clunky and time are it is in the 90’s for sure. It is
Chicago, IL consuming to keep updated, our committee time to introduce other revenue
kept working on it, until technology
Hyatt Regency McCormick Place streams to your annual budget. If
advanced so that we could put together a we are to survive and thrive as a
more direct way for access TV channels to true Community Media Center, we
Congratula*ons
to
all
of
preview and download programs. must recognize that cable revenues
the
ACM
Northeast
Regional
Video
Fes*val
may not be adequate enough to
winners! Continued on Page 3 sustain us. So what do we do? Try
these on for size…
To
see
a
complete
list
of
winners
go
to: Continued on Page 4
h"p://www.acm-­‐ne.org/final-­‐
list-­‐video-­‐fes9val-­‐winners

3. FALL 2011 EDITION NEWS & IDEAS FROM MASSACCESS/ACM MASS CHAPTER MEMBERS & FRIENDS
Continued From Page 1:
Earlier this year we rolled out MyMassTV
Network 2.0 (massaccess.telvue.com) with
much less fanfare, and instead we have
concentrated in making sure it works, that it is
updated, and that individual media centers
know how to use it efficiently and easily.
Today, I’m pleased to report that 75 community
media centers have registered on the
MyMassTV Network, so far; and the number
keeps growing. We’ve also seen more state
departments & elected officials, federal
agencies and non-profits seek out MassAccess
& MyMassTV to distribute video content
across the state.
Though still a work in progress, MyMassTV
Network is working and is available to all
MassAccess members. For more information,
just go to MassAccess.org and click on the
MyMassTV link.

4. FALL 2011 EDITION NEWS & IDEAS FROM MASSACCESS/ACM MASS CHAPTER MEMBERS & FRIENDS
Continued From Page 1:
If you have a active website, consider selling the following:
Home page banner or tower ads
VOD/Streaming Video page underwriter
Health tips section sponsored by local hospital or medical group
Equipment tips section sponsored by vendor
“Our Partners” section with logo click through capability
If you have a Newsletter (preferably printed AND Email version), consider selling:
Primary sponsor
Full, half, ¼ page and business card size ads
Sponsors of contributed articles from various related NPO’s
Health tips, nutrition, insurance articles underwritten by local businesses
If you have a weekly News program or a flagship show, consider selling:
Primary sponsor
Sponsors of contributed pieces from such as health tips, nutrition, insurance and more - all underwritten by
local businesses
If you have a widely watched Local Origination program, consider selling:
Primary sponsor
Sponsors of contributed pieces from such as health tips, nutrition, insurance and more - all underwritten by
local businesses
If you have a contract that allows you to lease your equipment and/or facility, consider selling:
Conference Room use
Off hour studio use
Equipment rental
Training class opportunities for colleges and others
Have you tried the following?
Annual Auction – live with cable and internet viewers bidding for donated items
Van Sponsors – add logo to section of van under the header “Thank you to our community partners”
Community Bulletin Board sponsors
Lobby Bulletin Board – flat screen TV with video loop and lower thirds sponsor crawl
Many local businesses (Banks, Hospitals, Insurance Companies, large scale employers and taxpayers) should be
approached as:
Community Partners – Platinum, Gold,
Silver and Bronze level (3 year
commitment) – assign $$ value to each
level and combine any number of the
above opportunities to lock them in to this
long-term commitment.
These are just a few suggestions for you
to consider as you lower your dependency
on cable revenues moving forward. A few
of you have already instituted some of
these revenues streams into you annual
budget. But if have not, maybe now is the
time to consider it.
Watch the MassAccess newsletter for
more alternative revenue opportunities. If
you have any questions, please contact me
at Bobk@newtv.org. Remember folks -
Keep it Local!

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