Rebecca Lynn Ralph Sales Promotion Final Project
Syndicate is a retail boutique that will feature Mens andWomens Contemporary fashions, and is set to open on thetrendy Robertson Blvd. Strip in West Hollywood. The store willcarry current LA-based designers (and select internationaldesigners) and will provide personal customer service 7 days perweek. Store personnel will include: the owner (Rebecca Ralph), 1store manager, 2 keyholders, 5 sales associates and 2 backstockassociates Syndicate wil carry lines such as: Brian Lichtenberg, FutureHeretics, Alkemy, Skingraft, Fremont, Carapace, Covet, HypnosisBerlin, Jeremy Scott, Natalie Romano, Mike Vensel, Rag & Bone,Band of Outsiders, Grey Ant, Chaser LA and US Rags.
Customer Profile Demographics Psychographicsλ Gender: Male and Female λ Lifestyle: Trendy, up to date w/latest fashions, innovatorλ Age: 20-45 years old λ Body-conscious, healthy,λ Marital Status: single or shops in natural health food married with 1 or no kids supermarkets (Trader Joes,λ Education: College Graduate Whole Foods, Fresh & Easy)λ Income: $75,000-$100,000 λ Transportation: luxury sedan or energy-efficient vehicleλ Residence: Beverly Hills, Rodeo Dr. λ Occupation: works in Visual Arts or Entertainment field
Mission Statement Syndicate is a fashion-forward retail boutique that aims to establish itself as a global fashion and lifestyle hub offering fashion consciousindividuals the ultimate haute couture experience and a dynamic platform to ultimately put fresh, emerging designers on the map. We stand by innovation, quality and ultimate customer care.
Syndicate Retail Store Radio Advertisement *To Be Released on Radio Station 106.7 KROQ“Have you taken a moment yet this year to just pause and reﬂect, to just sit down and nothave to think about, well, ANYTHING? Are you simply tired of being tired? Well, Syndicateis offering you a smug way out of those noisy trafﬁc jams and runny-nosed kids and is nowencouraging anyone and everyone to Get Lazy. Thats right, you heard it- Kick your feetup onto the sofa, sprawl out onto the ﬂoor, slide ever-so-slowly down those stairs andhustle/bustle no further! Their Get Lazy campaign launches on Friday, July 10th with anexclusive party featuring guest host Lady Soverign and will be sponsored by IKEA furnitureand Belvedere Vodka. There will be jammin gift with purchase specials as well as furnituregiveaways, and one lucky guest will end up winning a personal chill session with the Ladyherself! For more information about this event and the Lazy Days Summer Campaign atSyndicate, drop by the store or visit us on our website at www.shopsyndicate.com. Onceagain, its www.shopsyndicate.com.”
6-Month Plan Month: March April: May June Jyly August Ad Type: Glossy Print Ad Glossy Print Ad Web Banner Ad Event Flyer Ad #1 Event Flyer Ad #2 Web Banner Ad Dimensions: 8 1/2”X11” Full Page 728X90 Half Page Half Page 728X90 Color story: Red, indigo, cream Blue, cream, Lemon, lt. Blue, Mahogany, beige, Mahogany, beige, Navy, Black, taupe cream, tan, olive brown brown Crimson Length 2 Months 2 Months 3 Months 1 Month ½ Month 1 Month Publication: Nylon Men, 944 Nylon, LA facebook.com Metromix Metromix facebook.com Magazine Confidential, laweekly.com LA Weekly LA Weekly indiefashionla.com Flaunt indiefashionla.com The Deli LA The Deli LA ifashionnetworkStation/Location: Billboards in West Billboards in N/A Street promotions/ Street promotions/ N/A Hollywood/Beverly Hollywood/West posters in record posters in record Hills Hollywood store, etc store, etc. Promotional Minnetonka Kanvis unisex his/ Future Heretics Alkemy gift Alkemy gift Fall/Back-to- Material: leather loafers buy her buy one/get buy one/get one w/purchase, IKEA w/purchase School Specials one/get one one giveawaysTotal Amount of 1 2 2 1 1 1 Ads/Month: