2. “You’re dead if you only aim for kids. Adults are only kids
grown up, anyway.” - Walt Disney
• Average age is 44 years old, female, $75,000+ household
income, 1+ children per household
• Target audience: middle class family with young children
• Children are the base but the parents are the deciding
factor
3. Let the magical memories begin
Memories that families can make by going on
vacation to Disney Theme Parks. Children grow up
watching Disney movies so the movies can come to
life by visiting to Disney World or Disney Land.
4. TV Commercials
• Two commercials: one targeting children and one targeting
adults
• The children commercial can be fun and playful to show
them how the parks are magical
• The adult commercial will also be fun and playful, but will
have more of a mature humor so it attracts the adults
5. Banner Ads
• Competitor’s websites
• Social media
• Other entertainment websites related to Disney
6. Facebook
• Post about how families can make great memories at each
park
• Tell users to tag Disney in the pictures they post of their
families at the parks
7. Instagram
• Post pictures focusing on their parks and how memories can
be made
• These can be shared to all other Disney social media outlets
• Tell users to tag Disney in the pictures they post of their
families at the parks
8. Website
• All of these marketing ideas will advertise Disney’s website
so it will guide parents to go and look more into their parks
• Details of each park
• Start planning your trip
• Discount deals
• “Take a break and create magical memories at Disney”
